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    Brand Awareness Basics
    Statistics tell us that in the U.S. alone, the average person is exposed to 3,500 ad impressions per day. I’m not talking about the average Internet user seeing banner impressions… I’m talking about the typical citizen seeing billboards, TV commercials, email promos, branded coffee mugs, etc.And most of the ad impressions we see on a daily basis are not direct response promotions. A billboard on the highway is not necessarily placed to make us stop right then and there and purchase a new couch, nor is a ballpoint pen with the name of a local bank likely to make us rush over to the nearest branch and open an account spur of the moment.But all of these impressions do take their toll on our subconscious minds. Think of the first names that come to mind when I mention:- Soda - Fast Food - Soft
    When you’re ready for a new position, you simply select the accomplishments that are in line with the requirements of your new position, and presto! You have an amazing resume!

  • Know what you want to learn and set goals. Is there a particular skill or some type of software you need to learn in order to get you where you want to be? What will help you be successful here is setting specific, attainable goals (heard of SMART goals? Simple, Measurable, Attainable, Realistic and Tangible) and not trying to do too many at a time. Many companies have e-learning and live training courses you can attend. See if you can take advantage of some of these opportunities.
  • Stay Positive. AVOID the negative rumor mill at all costs. You know what I’m talking about – the people who love to instill fear in everyone b
    Advertising Through Content Sites
    Content sites are one of the more effective ways to advertise online. If you have your own content site, then you are making your own traffic by advertising in the search engines. This means that as long as your content site is on the same topic as the product that you are trying to sell, then your traffic is going to be much more targeted. The people that are going to your site are going there to find information, so it doesn’t take a genius to realize, they are interested in that topic. So, common sense tells you that to make the best use of that traffic, you have to sell something that relates to the same topic.You need to make sure that the quality of the content on the site is good. If the content on your site isn’t any good, then the people who go to your site will be unlikely to buy from you. But if it is
    If you read books on investment or business, you’ll know that all the experts tell you to develop an “exit strategy” for your investments or your business, even while writing the business plan. Without using a bunch of financial jargon, basically it’s setting up a plan to make sure you get the MOST out of your assets when you sell or close the business or investments.

    So how does this relate to you? Developing an exit strategy should be an essential part of EVERYONE’S career plan. Why? YOU ARE YOUR MOST IMPORTANT ASSET! Think of yourself as Me, Inc. You are your own CEO. You want to be in control of your own career, on your own terms. In your current position, you’ve no doubt invested a lot of time and effort to get where you are, to know what you know.

    Think about the following scenarios:

    • Your great boss leaves the company for a better opportunity. A terrific position opens up at her new company, and she calls YOU to send your resume and come in for an interview with key management. Is your resume updated with all your recent accomplishments? Are you prepared for a job interview? Or would you scramble around trying to get your resume ready, and worry about how you’ll perform at the interview?
    • There have been rumblings at work about more layoffs. One day, the dreaded news comes in that your department is getting downsized. Do you have an escape plan?
    • Your boss leaves the company, and now there’s an open management position. You’d really like the opportunity to be a manager. Have you positioned yourself to replace your manager? Does your resume reflect the accomplishments necessary to show someone that you’re the best candidate? Have you practiced interviewing for a management position?

    You should be in control of your destiny at all times, just in case anything happens, good or bad. How can you turn all your useful knowledge and experience into a “what-if” plan?

    Common sense tells us that being prepared is the best form of crisis prevention. For example, you probably have smoke detectors and fire extinguishers in your home, right? Not because you think there’s going to be a fire, but because you want to be prepared, JUST IN CASE.

    Your career exit strategy works the same way. You should have a plan in place, just in case something happens.

    Unfortunately, we’ve seen far too many companies downsize or completely go under in recent years (remember Enron, and WorldCom?). You certainly don’t want to be at the mercy of the company you work for.

    Okay, you get the picture. So what can you do?

    Here’s a simple plan to follow to put your exit strategy in place. Putting this into action won’t be done overnight, so it might be easier to break up into smaller chunks.

    1. Document at least 3-5 accomplishments or challenges you overcome each week. This is probably best done on Friday, but it’s really up to you. Try to be as specific as possible, and also in line with your personal, team or company goals.

      TIP: To make the most of these accomplishments, send them to your immediate manager each week. This helps you at performance review time, because you have a specific list of accomplishments, and will help you get the most out of any merit pay increases. Also, this is the information that you will use to update your resume. When you’re ready for a new position, you simply select the accomplishments that are in line with the requirements of your new position, and presto! You have an amazing resume!

    2. Know what you want to learn and set goals. Is there a particular skill or some type of software you need to learn in order to get you where you want to be? What will help you be successful here is setting specific, attainable goals (heard of SMART goals? Simple, Measurable, Attainable, Realistic and Tangible) and not trying to do too many at a time. Many companies have e-learning and live training courses you can attend. See if you can take advantage of some of these opportunities.
    3. Stay Positive. AVOID the negative rumor mill at all costs. You know what I’m talking about – the people who love to instill fear in everyone by
      Forklift Accidents
      A forklift is piece of moving machinery that has a projecting platform shaped like a fork used to lift and move objects. Forklifts have been in use for the past 100 years, and are capable of lifting and carrying heavy loads.Forklifts are used extensively in warehouses, factories and other places where huge loads need to be shifted on a regular basis. According to the Industrial Truck Association, there are about 856 thousand forklifts in the U.S. Forklifts are prone to accidents. The nature of accidents involving forklifts varies. The most common cases involve being crushed under tipping forklifts (42 %), coming between the vehicle and another surface (25%) and being crushed between two vehicles (11%). Some other cases involve being run over (10%), and instances of being struck by falling material (8%). Four per
      aves the company for a better opportunity. A terrific position opens up at her new company, and she calls YOU to send your resume and come in for an interview with key management. Is your resume updated with all your recent accomplishments? Are you prepared for a job interview? Or would you scramble around trying to get your resume ready, and worry about how you’ll perform at the interview?
    4. There have been rumblings at work about more layoffs. One day, the dreaded news comes in that your department is getting downsized. Do you have an escape plan?
    5. Your boss leaves the company, and now there’s an open management position. You’d really like the opportunity to be a manager. Have you positioned yourself to replace your manager? Does your resume reflect the accomplishments necessary to show someone that you’re the best candidate? Have you practiced interviewing for a management position?
    6. You should be in control of your destiny at all times, just in case anything happens, good or bad. How can you turn all your useful knowledge and experience into a “what-if” plan?

      Common sense tells us that being prepared is the best form of crisis prevention. For example, you probably have smoke detectors and fire extinguishers in your home, right? Not because you think there’s going to be a fire, but because you want to be prepared, JUST IN CASE.

      Your career exit strategy works the same way. You should have a plan in place, just in case something happens.

      Unfortunately, we’ve seen far too many companies downsize or completely go under in recent years (remember Enron, and WorldCom?). You certainly don’t want to be at the mercy of the company you work for.

      Okay, you get the picture. So what can you do?

      Here’s a simple plan to follow to put your exit strategy in place. Putting this into action won’t be done overnight, so it might be easier to break up into smaller chunks.

      1. Document at least 3-5 accomplishments or challenges you overcome each week. This is probably best done on Friday, but it’s really up to you. Try to be as specific as possible, and also in line with your personal, team or company goals.

        TIP: To make the most of these accomplishments, send them to your immediate manager each week. This helps you at performance review time, because you have a specific list of accomplishments, and will help you get the most out of any merit pay increases. Also, this is the information that you will use to update your resume. When you’re ready for a new position, you simply select the accomplishments that are in line with the requirements of your new position, and presto! You have an amazing resume!

      2. Know what you want to learn and set goals. Is there a particular skill or some type of software you need to learn in order to get you where you want to be? What will help you be successful here is setting specific, attainable goals (heard of SMART goals? Simple, Measurable, Attainable, Realistic and Tangible) and not trying to do too many at a time. Many companies have e-learning and live training courses you can attend. See if you can take advantage of some of these opportunities.
      3. Stay Positive. AVOID the negative rumor mill at all costs. You know what I’m talking about – the people who love to instill fear in everyone b
        Career Change Principle #1 — The Best Time to Pursue Your Dream Job Is 20 Years Ago and Today
        It’s time to make a dramatic career change — to your dream job! If you don’t jump out of bed every work day when the alarm goes off eager to do some work, you are likely not all that enthusiastic about your job.Perhaps you complain, roll over, and contemplate whether you can get away with calling in sick for the third time this month. In this case, it is quite clear that you need to find something more challenging and satisfying. A dream job will do the trick.Here’s the bottom line: The best time to pursue your dream career is twenty years ago and today!You don’t necessarily have to move on today. Indeed, it is wise not to jump straight into something immediately. But today is the day that you should start taking steps to discover your dream job.Business Week magazine recently surveyed
        he best candidate? Have you practiced interviewing for a management position?
      4. You should be in control of your destiny at all times, just in case anything happens, good or bad. How can you turn all your useful knowledge and experience into a “what-if” plan?

        Common sense tells us that being prepared is the best form of crisis prevention. For example, you probably have smoke detectors and fire extinguishers in your home, right? Not because you think there’s going to be a fire, but because you want to be prepared, JUST IN CASE.

        Your career exit strategy works the same way. You should have a plan in place, just in case something happens.

        Unfortunately, we’ve seen far too many companies downsize or completely go under in recent years (remember Enron, and WorldCom?). You certainly don’t want to be at the mercy of the company you work for.

        Okay, you get the picture. So what can you do?

        Here’s a simple plan to follow to put your exit strategy in place. Putting this into action won’t be done overnight, so it might be easier to break up into smaller chunks.

        1. Document at least 3-5 accomplishments or challenges you overcome each week. This is probably best done on Friday, but it’s really up to you. Try to be as specific as possible, and also in line with your personal, team or company goals.

          TIP: To make the most of these accomplishments, send them to your immediate manager each week. This helps you at performance review time, because you have a specific list of accomplishments, and will help you get the most out of any merit pay increases. Also, this is the information that you will use to update your resume. When you’re ready for a new position, you simply select the accomplishments that are in line with the requirements of your new position, and presto! You have an amazing resume!

        2. Know what you want to learn and set goals. Is there a particular skill or some type of software you need to learn in order to get you where you want to be? What will help you be successful here is setting specific, attainable goals (heard of SMART goals? Simple, Measurable, Attainable, Realistic and Tangible) and not trying to do too many at a time. Many companies have e-learning and live training courses you can attend. See if you can take advantage of some of these opportunities.
        3. Stay Positive. AVOID the negative rumor mill at all costs. You know what I’m talking about – the people who love to instill fear in everyone b
          Payroll Wisconsin, Unique Aspects of Wisconsin Payroll Law and Practice
          The Wisconsin State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Revenue Income, Sales, Inheritance and Excise Tax Division P.O. Box 8910 2135 Rimrock Rd. Madison, WI 53713 (608) 266-2776 www.dor.state.wi.us/Wisconsin allows you to use the Federal W-4 form or the "WT-4, Employee's Wisconsin Withholding Exemption Certificate/New Hire Reporting" to calculate state income tax withholding.Not all states allow salary reductions made under Section 125 cafeteria plans or 401(k) to be treated in the same manner as the IRS code allows. In Wisconsin cafeteria plans are not taxable for income tax calculation; not taxable for unemployment insurance purposes. 401(k) plan deferrals are not taxable for income taxes; taxable fo
          f the company you work for.

          Okay, you get the picture. So what can you do?

          Here’s a simple plan to follow to put your exit strategy in place. Putting this into action won’t be done overnight, so it might be easier to break up into smaller chunks.

          1. Document at least 3-5 accomplishments or challenges you overcome each week. This is probably best done on Friday, but it’s really up to you. Try to be as specific as possible, and also in line with your personal, team or company goals.

            TIP: To make the most of these accomplishments, send them to your immediate manager each week. This helps you at performance review time, because you have a specific list of accomplishments, and will help you get the most out of any merit pay increases. Also, this is the information that you will use to update your resume. When you’re ready for a new position, you simply select the accomplishments that are in line with the requirements of your new position, and presto! You have an amazing resume!

          2. Know what you want to learn and set goals. Is there a particular skill or some type of software you need to learn in order to get you where you want to be? What will help you be successful here is setting specific, attainable goals (heard of SMART goals? Simple, Measurable, Attainable, Realistic and Tangible) and not trying to do too many at a time. Many companies have e-learning and live training courses you can attend. See if you can take advantage of some of these opportunities.
          3. Stay Positive. AVOID the negative rumor mill at all costs. You know what I’m talking about – the people who love to instill fear in everyone b
            Get Focused, Get Results
            Last night my wife was helping my 12 year old learn some new things when my daughter and I walked in playing and giggling. Once we stopped in respect for them, I noticed he was having trouble concentrating because the television was on. After I suggested he turn it off, they made great progress very quickly.We all have done it, whether we are parents or not. We’ve encouraged someone to remove a distraction so they could focus on the task, conversation or subject at hand.If you wear corrective lenses of any kind and go for your annual vision check, you know what it is like when your new prescription is applied. You see more clearly with greater focus. Suddenly your mind doesn’t have to think about focusing, things already are without “working” at it.It is crystal clear to me that we all know how impo
            When you’re ready for a new position, you simply select the accomplishments that are in line with the requirements of your new position, and presto! You have an amazing resume!
          4. Know what you want to learn and set goals. Is there a particular skill or some type of software you need to learn in order to get you where you want to be? What will help you be successful here is setting specific, attainable goals (heard of SMART goals? Simple, Measurable, Attainable, Realistic and Tangible) and not trying to do too many at a time. Many companies have e-learning and live training courses you can attend. See if you can take advantage of some of these opportunities.
          5. Stay Positive. AVOID the negative rumor mill at all costs. You know what I’m talking about – the people who love to instill fear in everyone by the “latest” they heard from “someone” about “something bad” that’s going to happen in the company (impending layoffs, bankruptcy, personal gossip, etc.). IGNORE!

          6. Keep your resume updated. Don't be the person who works somewhere for 5 years, and then tries to figure out what to put on their resume when they're desperately trying to find a new job or get a promotion.

            TIP: If you’ve been with a company for a while, and haven’t been tracking your accomplishments, refer to your past performance reviews for ideas. Keep copies of all your performance reviews!

          7. Follow industry trends. Stay current on what’s going on in the industry or field you’re in. This will help you to know what you need to learn, and will give you clues as to which companies are the movers and shakers. Also try to keep up with the latest technology in your industry.
          8. Know how your company performs financially. It’s important to know if your company is doing well financially, or headed for bankruptcy. Many companies keep employees updated with quarterly financial reports and overall performance. Don’t be the person who deletes these emails without reading them! If your company doesn’t send you this information, all publicly traded companies have to report their financial statements. Yahoo’s Finance page is a great tool to use: http://finance.yahoo.com/. All you need is your company’s stock symbol. If you’re not sure how to read a financial statement, there are plenty of free tools out there to help.
          9. Stay in touch. Have a great boss or co-worker that left for a better opportunity? Make sure you get their contact information and stay in touch with them. You never know when you may need to call them to see if they know of, or know someone who might know of, an available job opportunity. Or better yet, when they will call you for a great opportunity that just opened up!
          10. Practice Interviewing. Even if you’re not planning to leave the company you’re with, or pursue another opportunity right now, keeping your interviewing skills up to date will help you continue to build your confidence. Rather than be afraid and nervous about a potential interview, you’ll be prepared and you’ll know yourself and your skills inside and out.

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