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10 Questions to Ask Before Licensing Your Program
Once you have several products or services that are selling quite well, your customer will begin to ask if you will permit others to use your product as the basis for training that they are doing. Or, if you are doing training or consulting, you may be asked if you'll train others to be a trainer using your system.This is the perfect opportunity for you to consider licensing your content or program. You've only got so many hours in the day, and if you have others delivering your content and/or requiring the purchase of your materials, your business will grow exponentially as a result.Here are some issues to think about as you consider licensing your content

they sell and, obviously, leads to the wealth they generate for shareholders.

These companies venture to answer fundamental questions like, “What in the world are we here to do as a business?” and “What makes us invaluable to people and worthy of succeeding?” In harnessing their greatest strengths to pursue the answers [to these questions], these companies have become far more successful, and they make a big, big difference.

What is your litmus

Quick Tips - Foot Out of Mouth Apologies
Who would have thought a year ago that Don Imus, Mel Gibson, and Michael Richards would find themselves drowning in a negative sea of publicity over something they said. Worse yet, many said their initial apology wasn’t genuine.I hope you never put your foot in your mouth and offend someone or a group. But if you do, here are some tips for damage control. These suggestions are for verbal mistakes. A slightly different series of rules apply for written gaffes.Admit and own up to your mistake. If you said something that you know is wrong, then you should have no problem immediately apologizing. Everyone knows what it’s like to have something com

Former managing director of Boston-based integrated marketing firm Polese Clancy, Christine Arena now calls the West Coast home. She is author of Cause for Success (New World Library, 2004) and The High-Purpose Company (Collins, 2006). In this interview, she describes the “litmus test” she developed to identify high-purpose companies, and provides advice on what organizations can do to meet their corporate responsibility goals.
The term “corporate social responsibility” is used quite liberally these days. How do you define it? There are a lot of people in the business world that regard it as a form of marketing or philanthropy. When they speak about it, they think about it in terms of a company effort to do good, to give back to society or to appear as a Good Samaritan.
I disagree with that totally. In my view, and according to my research, corporate responsibility is really about being responsive and taking responsibility for companies’ past, present and future behavior. I don’t view corporate responsibility as an outcome or as an end goal, but rather as an ongoing process. Companies don’t press “pause,” they don’t press “stop” – [corporate responsibility] is something that is forever in action just as a company’s behaviors are.
What exactly is a “high-purpose company”? I always say that high-purpose companies are some of the most valuable companies in the world. They produce more social, environmental and financial value – triple bottom line returns – than any other breed of business. That’s because they stand for something greater than the products they sell or the wealth they generate for shareholders. Interestingly, that something, whatever it is, is usually vital to humankind, and it affects most everything these companies do. It’s reflected in the products they sell and, obviously, leads to the wealth they generate for shareholders.
These companies venture to answer fundamental questions like, “What in the world are we here to do as a business?” and “What makes us invaluable to people and worthy of succeeding?” In harnessing their greatest strengths to pursue the answers [to these questions], these companies have become far more successful, and they make a big, big difference.
What is your litmus
Why Your Networking Is Not Working
Does this sound like you?* You're spending way too much time trying to network online and are on networking overload.* You're trying to keep up with all the threads that relate to your business in all the social networking groups you've joined.* You're also monitoring all the discussion lists you're on looking for an opportunity to jump in and share your pearls of wisdom with the others on the list.* You're afraid to keep track of the hours you spend in online networking because whatever the number is, it's way too high.* You've just gotten an invitation to join yet another social networking group and while you're very flattered, you
rong>The term “corporate social responsibility” is used quite liberally these days. How do you define it? There are a lot of people in the business world that regard it as a form of marketing or philanthropy. When they speak about it, they think about it in terms of a company effort to do good, to give back to society or to appear as a Good Samaritan.
I disagree with that totally. In my view, and according to my research, corporate responsibility is really about being responsive and taking responsibility for companies’ past, present and future behavior. I don’t view corporate responsibility as an outcome or as an end goal, but rather as an ongoing process. Companies don’t press “pause,” they don’t press “stop” – [corporate responsibility] is something that is forever in action just as a company’s behaviors are.
What exactly is a “high-purpose company”? I always say that high-purpose companies are some of the most valuable companies in the world. They produce more social, environmental and financial value – triple bottom line returns – than any other breed of business. That’s because they stand for something greater than the products they sell or the wealth they generate for shareholders. Interestingly, that something, whatever it is, is usually vital to humankind, and it affects most everything these companies do. It’s reflected in the products they sell and, obviously, leads to the wealth they generate for shareholders.
These companies venture to answer fundamental questions like, “What in the world are we here to do as a business?” and “What makes us invaluable to people and worthy of succeeding?” In harnessing their greatest strengths to pursue the answers [to these questions], these companies have become far more successful, and they make a big, big difference.
What is your litmus
Building Powerful Business Relationships That Sky Rocket Your Success
I was reading another chapter in one of my favorite books, The Art Of Possibility. This is one of the best books I’ve ever read on transforming your personal and professional life. On page 55, the authors introduce the practice of, “being in contribution.”One of my clients says contribution is essential to being who she is. She says, “Helping others is part of my life purpose. I need to help at least one person in some way, every day.” For many, being in contribution to others is a core value. Many have defined the value of contribution as meaning, “being in service to others” because they want to make a difference in the world.The intention of being in cont
really about being responsive and taking responsibility for companies’ past, present and future behavior. I don’t view corporate responsibility as an outcome or as an end goal, but rather as an ongoing process. Companies don’t press “pause,” they don’t press “stop” – [corporate responsibility] is something that is forever in action just as a company’s behaviors are.
What exactly is a “high-purpose company”? I always say that high-purpose companies are some of the most valuable companies in the world. They produce more social, environmental and financial value – triple bottom line returns – than any other breed of business. That’s because they stand for something greater than the products they sell or the wealth they generate for shareholders. Interestingly, that something, whatever it is, is usually vital to humankind, and it affects most everything these companies do. It’s reflected in the products they sell and, obviously, leads to the wealth they generate for shareholders.
These companies venture to answer fundamental questions like, “What in the world are we here to do as a business?” and “What makes us invaluable to people and worthy of succeeding?” In harnessing their greatest strengths to pursue the answers [to these questions], these companies have become far more successful, and they make a big, big difference.
What is your litmus
eRecording: The Future of Document Recording
We are currently experiencing a trend that is shifting our nation from a paper-based to an online system of commerce. With every passing year the internet becomes more deeply integrated into our daily lives. We pay our bills online, we rent movies online, even our biggest auction (eBay) is now an online service.This impact that this trend has had on business is incalculable. In the past, countless hours were spent doing tasks that can now be accomplished with the click of a mouse button. One such service that has recently been optimized with internet compatibility is document recording.Whenever a legal transaction takes place, proper county filing is required.
mpanies are some of the most valuable companies in the world. They produce more social, environmental and financial value – triple bottom line returns – than any other breed of business. That’s because they stand for something greater than the products they sell or the wealth they generate for shareholders. Interestingly, that something, whatever it is, is usually vital to humankind, and it affects most everything these companies do. It’s reflected in the products they sell and, obviously, leads to the wealth they generate for shareholders.
These companies venture to answer fundamental questions like, “What in the world are we here to do as a business?” and “What makes us invaluable to people and worthy of succeeding?” In harnessing their greatest strengths to pursue the answers [to these questions], these companies have become far more successful, and they make a big, big difference.
What is your litmus
Simple Steps to Building a Buyer's List - Commercial Real Estate
When you are in the business of rehabbing or wholesaling real estate a buyer's list can be your best friend. There are many ways to go about obtaining a buyer's list such as buying one from a host of companies. However, nothing can compare to building your own list for many different reasons.When you build your own buyer's list, you know for sure who the people are on your list. In other words, you are not simply buying names, having no real idea if the people listed are actually interested in purchasing wholesale or rehab real estate. For that matter, you have no idea if these people are actually interested in purchasing real estate from your area. Buying a list is
they sell and, obviously, leads to the wealth they generate for shareholders.
These companies venture to answer fundamental questions like, “What in the world are we here to do as a business?” and “What makes us invaluable to people and worthy of succeeding?” In harnessing their greatest strengths to pursue the answers [to these questions], these companies have become far more successful, and they make a big, big difference.
What is your litmus test for high-purpose companies that you developed with the help of some MBA students at McGill University? And can you give me an example of a company that passed the test? The litmus is a very simple question that can be applied to any business no matter what size and regardless of industry: Is purpose invaluable to the company? In high-purpose companies, purpose and performance are fundamentally intertwined, meaning that the company’s growth, stature, revenues and culture are driven by this purpose. It’s not just something that exists on paper but in reality, and it is something that manifests every single day.
Here’s a controversial example of a company that passed my litmus that was just in the news: JetBlue passed the test because when we were conducting our research, and still today, the company’s purpose is to bring humanity back to air travel. When JetBlue was being designed, Dave Neeleman, the founder and CEO, made certain that everything within JetBlue – from the policies it set for its employees to the actual experience that customers have when they’re flying on the airline – reflects that humanity purpose.
One example that I think is relevant to Winning Workplaces is that, at one point, one of JetBlue’s employee surveys revealed that employees would rather work from home. That survey led to the company’s policy to have about 90 percent of its call center employees working from home. So the big joke in the press is that when you call 800-JETBLUE, you’re talking to a housewife in bunny slippers. That’s the working joke, but that’s just one out of dozens and dozens of examples of how the company has reverse engineered its services and policies around the needs of its stakeholders.
What can small and midsized businesses do to move toward their corporate responsibility goals, and how can they monitor

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Answer Upon - Rethinking Corporate Responsibility - A Conversation With Author Christine Arena

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