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    Marketing Tip - The Top 6 Biggest Marketing Mistakes
    When I started to write this article on the biggest mistake almost every marketer makes I was going to focus on THE BIGGEST single mistake, but there are several. And, an even bigger aha moment is that most companies that "call themselves" professional marketing companies make the mistakes as bad, if not worse, than the non-professionals trying to build their own business.`Mistake #1 - Assuming that Marketing Results are Vague, Black Magic, and Not Predictable Marketing tip --Marketing done correctly will provide consistent, predictable resultsAs a guideline, the national average for direct mail marketing is 0.5% to 1.0%, meaning that if you send out 1,000 letters, postcards, flyers, et
    000 in closing costs. You also intend to spend $5,000 in improvements. Your total investment will be $45,000.

    Expenses will go up because the new insurance policy costs more. The property taxes will also rise, because the property was under-assessed. You figure that the total expenses, with your new manager, will be around $49,000. Adding that to your loan payments, you project a total annual outlay of $121,400.

    Based on the previous years income of $130,000, you'll make about $8,600 on your $50,000 investment. That's a cash-on-cash return of 17% or more. Not too exciting, but then you will also be building equity. You also have an ace up your sleeve.

    In the course of your research, you found that lot rent in other comparable parks is averaging $285 per month. After you spruce up the place with the $5,000 you allocated for that, you will raise the rents to $290 as the leases expire. There is no reason for anyone to go to the expense of moving over a $30 increase that is in line with what other parks are charging

    Google Search Engine Optimisation Pitfalls
    On page factors - Is your website search engine friendly?So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common search engine optimisation pitfalls when designing your site?Understanding what works for the search engines and what doesn't when it comes to the content on your website can have a crucial impact on the relevance and/or page rank of your pages from a SEO perspective.Here we highlight common mistakes that could affect your ranking on Google and other search engines.Optimising for the correct keywords - Basically 'Get real' about what keywords you feel your website can be ranked for. If you hav
    Mobile home parks are known for their cash flow, and this will usually grow in time. I asked a real estate agent if the mobile home parks in this area ever are for sale. Almost never, he told me, because they provide so much cash flow that owners don't want to sell. That's worth remembering.

    Another important point is that being a landlord or owner of a mobile home park is not like owning or managing apartments or rental houses. You are responsible for the big things, like plowing the snow off the park roads and keeping the park looking nice. Toilets and light bulbs and broken doors, on the other hand, are never your concern. The tenants own the home and just rent the lot. This makes for simpler landlording in general.

    Of course you do still have the issues of collecting rent on time and dealing with problem tenants. But look at the leverage you have. If they don't pay, or if they cause problems, they can effectively lose their home. You decide which homes are allowed in your park, and if they have to take their home out of the park, it is expensive. In fact, if they want to sell it, it may be worth $15,000 in your park, but only get them $4,000 from a dealer.

    In other words, the tenants have a lot to lose if they don't follow the rules. This makes it easier for an owner to deal with the occasional problem. I recently spoke to an owner of a mobile home park in Arizona who had to evict a tenant with the help of the sheriff. He left without his mobile home, and under the law, the owner will soon be able to file for an abandoned property title, and then sell the place to recover lost rent. It's nice to have these options.

    Cash Flow With Mobile Home Parks

    Many mobile home park owners have such great cash flow because they have owned the park for a long time. They may have paid off the original loan for the property, and in any case have certainly raised the rent over the years. It may not be so easy for a new buyer to get decent cash flow at the prices that sellers are asking.

    However, it may be easier than with many apartment buildings or rental homes. This is because mobile home parks are not popular investments. Investors invest for income, but prestige also plays a role in what they buy. It is more fun to say you own an apartment building than a mobile home park, so many will take a lower rate of return from the former.

    Suppose you are looking at a mobile home park that has 42 spaces, and all but two are rented. The lot rent is $260 per month, although some pay more for pets or an extra parking space. Some income is also derived from the laundry facilities. The current annual income is about $130,000.

    The owners pay taxes, insurance, electricity for common areas, advertising when spaces are vacant, maintenance on common facilities, legal expenses, and maintenance for the road through the park. This came to a total of $33,000 the previous year. Income before debt service was $97,000.

    They are asking $800,000 for the park. You talk to a banker, and do some other homework, and make an offer of $720,000, explaining that you need to hire a manager, and although he'll live on site for free in the home that the owners currently occupy, you still need to pay him. You have to have cash flow after all expenses, or the deal doesn't work for you. You have already found that you can probably get a manger for free rent and $12,000 per year.

    You also make the offer contingent on obtaining a loan for 80% of the total, and on the sellers providing financing for another 15%. This means you will need enough cash for a 5% down payment and closing costs, plus a contingency fund for any surprises. They counter back.

    In the end you agree to $750,000. A loan from the bank for $600,000, at 9% interest, with a ten year balloon, but amortized over 30 years, will cost you $4,828 per month, or $58,000 per year. The sellers agree to carry back a note for $120,000, due in total in ten years, but with interest only payments each month, at 12% annual interest. That means $1200 monthly, or $14,400 per year.

    That means you'll need $30,000 down, plus about $10,000 in closing costs. You also intend to spend $5,000 in improvements. Your total investment will be $45,000.

    Expenses will go up because the new insurance policy costs more. The property taxes will also rise, because the property was under-assessed. You figure that the total expenses, with your new manager, will be around $49,000. Adding that to your loan payments, you project a total annual outlay of $121,400.

    Based on the previous years income of $130,000, you'll make about $8,600 on your $50,000 investment. That's a cash-on-cash return of 17% or more. Not too exciting, but then you will also be building equity. You also have an ace up your sleeve.

    In the course of your research, you found that lot rent in other comparable parks is averaging $285 per month. After you spruce up the place with the $5,000 you allocated for that, you will raise the rents to $290 as the leases expire. There is no reason for anyone to go to the expense of moving over a $30 increase that is in line with what other parks are charging.

    Public Relations for Co-ops
    Co-ops are becoming all the rage and they make sense for smaller rural communities who need to use this energy of all that used to be offered in their community to do the most good both locally and in trade. The most important thing for the success of a co-op is proper publicity, community goodwill and an ongoing public relations program.What kinds of public relations can co-ops do to promote themselves? Well, they can throw festivals, parties and social events, which include volunteer labor to help with some of the other needs of the co-op. By bundling social events with the work that is needed to be done they can make the co-op find and successful.In doing so they will also be promoting themselves
    out of the park, it is expensive. In fact, if they want to sell it, it may be worth $15,000 in your park, but only get them $4,000 from a dealer.

    In other words, the tenants have a lot to lose if they don't follow the rules. This makes it easier for an owner to deal with the occasional problem. I recently spoke to an owner of a mobile home park in Arizona who had to evict a tenant with the help of the sheriff. He left without his mobile home, and under the law, the owner will soon be able to file for an abandoned property title, and then sell the place to recover lost rent. It's nice to have these options.

    Cash Flow With Mobile Home Parks

    Many mobile home park owners have such great cash flow because they have owned the park for a long time. They may have paid off the original loan for the property, and in any case have certainly raised the rent over the years. It may not be so easy for a new buyer to get decent cash flow at the prices that sellers are asking.

    However, it may be easier than with many apartment buildings or rental homes. This is because mobile home parks are not popular investments. Investors invest for income, but prestige also plays a role in what they buy. It is more fun to say you own an apartment building than a mobile home park, so many will take a lower rate of return from the former.

    Suppose you are looking at a mobile home park that has 42 spaces, and all but two are rented. The lot rent is $260 per month, although some pay more for pets or an extra parking space. Some income is also derived from the laundry facilities. The current annual income is about $130,000.

    The owners pay taxes, insurance, electricity for common areas, advertising when spaces are vacant, maintenance on common facilities, legal expenses, and maintenance for the road through the park. This came to a total of $33,000 the previous year. Income before debt service was $97,000.

    They are asking $800,000 for the park. You talk to a banker, and do some other homework, and make an offer of $720,000, explaining that you need to hire a manager, and although he'll live on site for free in the home that the owners currently occupy, you still need to pay him. You have to have cash flow after all expenses, or the deal doesn't work for you. You have already found that you can probably get a manger for free rent and $12,000 per year.

    You also make the offer contingent on obtaining a loan for 80% of the total, and on the sellers providing financing for another 15%. This means you will need enough cash for a 5% down payment and closing costs, plus a contingency fund for any surprises. They counter back.

    In the end you agree to $750,000. A loan from the bank for $600,000, at 9% interest, with a ten year balloon, but amortized over 30 years, will cost you $4,828 per month, or $58,000 per year. The sellers agree to carry back a note for $120,000, due in total in ten years, but with interest only payments each month, at 12% annual interest. That means $1200 monthly, or $14,400 per year.

    That means you'll need $30,000 down, plus about $10,000 in closing costs. You also intend to spend $5,000 in improvements. Your total investment will be $45,000.

    Expenses will go up because the new insurance policy costs more. The property taxes will also rise, because the property was under-assessed. You figure that the total expenses, with your new manager, will be around $49,000. Adding that to your loan payments, you project a total annual outlay of $121,400.

    Based on the previous years income of $130,000, you'll make about $8,600 on your $50,000 investment. That's a cash-on-cash return of 17% or more. Not too exciting, but then you will also be building equity. You also have an ace up your sleeve.

    In the course of your research, you found that lot rent in other comparable parks is averaging $285 per month. After you spruce up the place with the $5,000 you allocated for that, you will raise the rents to $290 as the leases expire. There is no reason for anyone to go to the expense of moving over a $30 increase that is in line with what other parks are charging

    What Is Video Marketing?
    People never change. Nor do their basic desires. They’ve existed for thousands of years and will continue to exist for thousands more.Names of people will change. Technology will change. People’s desires won't – their desires are hard-wired into our DNA.That's good for you – as a video creator. By knowing what people want, you can profit from their desires. And since their desires are predictable, your ability to make money from your video ideas just got a lot more profitable, as well.So, you must be wondering what do people want.The top three general desires revolve around: Food, Love, and Money.There will ALWAYS be a market for new recipes, new tips on love, and new on ways to mak
    y apartment buildings or rental homes. This is because mobile home parks are not popular investments. Investors invest for income, but prestige also plays a role in what they buy. It is more fun to say you own an apartment building than a mobile home park, so many will take a lower rate of return from the former.

    Suppose you are looking at a mobile home park that has 42 spaces, and all but two are rented. The lot rent is $260 per month, although some pay more for pets or an extra parking space. Some income is also derived from the laundry facilities. The current annual income is about $130,000.

    The owners pay taxes, insurance, electricity for common areas, advertising when spaces are vacant, maintenance on common facilities, legal expenses, and maintenance for the road through the park. This came to a total of $33,000 the previous year. Income before debt service was $97,000.

    They are asking $800,000 for the park. You talk to a banker, and do some other homework, and make an offer of $720,000, explaining that you need to hire a manager, and although he'll live on site for free in the home that the owners currently occupy, you still need to pay him. You have to have cash flow after all expenses, or the deal doesn't work for you. You have already found that you can probably get a manger for free rent and $12,000 per year.

    You also make the offer contingent on obtaining a loan for 80% of the total, and on the sellers providing financing for another 15%. This means you will need enough cash for a 5% down payment and closing costs, plus a contingency fund for any surprises. They counter back.

    In the end you agree to $750,000. A loan from the bank for $600,000, at 9% interest, with a ten year balloon, but amortized over 30 years, will cost you $4,828 per month, or $58,000 per year. The sellers agree to carry back a note for $120,000, due in total in ten years, but with interest only payments each month, at 12% annual interest. That means $1200 monthly, or $14,400 per year.

    That means you'll need $30,000 down, plus about $10,000 in closing costs. You also intend to spend $5,000 in improvements. Your total investment will be $45,000.

    Expenses will go up because the new insurance policy costs more. The property taxes will also rise, because the property was under-assessed. You figure that the total expenses, with your new manager, will be around $49,000. Adding that to your loan payments, you project a total annual outlay of $121,400.

    Based on the previous years income of $130,000, you'll make about $8,600 on your $50,000 investment. That's a cash-on-cash return of 17% or more. Not too exciting, but then you will also be building equity. You also have an ace up your sleeve.

    In the course of your research, you found that lot rent in other comparable parks is averaging $285 per month. After you spruce up the place with the $5,000 you allocated for that, you will raise the rents to $290 as the leases expire. There is no reason for anyone to go to the expense of moving over a $30 increase that is in line with what other parks are charging

    What is Professional?
    A question I hear or read often is, ‘is that professional enough?’ What is ‘professional’, and how is one professional and what is considered unprofessional? The actual definition of ‘professional’ is “Of, relating to, engaged in, or suitable for a profession: lawyers, doctors, and other professional people.” Or “Conforming to the standards of a profession: professional behavior.”When considering whether a service or location is professional, a great response comes from the dictionary again, which defines professional as “A skilled practitioner; an expert.” I have met many skilled practitioners who are not very professional. I have met many experts who I don’t initially consider a ‘profe
    u need to hire a manager, and although he'll live on site for free in the home that the owners currently occupy, you still need to pay him. You have to have cash flow after all expenses, or the deal doesn't work for you. You have already found that you can probably get a manger for free rent and $12,000 per year.

    You also make the offer contingent on obtaining a loan for 80% of the total, and on the sellers providing financing for another 15%. This means you will need enough cash for a 5% down payment and closing costs, plus a contingency fund for any surprises. They counter back.

    In the end you agree to $750,000. A loan from the bank for $600,000, at 9% interest, with a ten year balloon, but amortized over 30 years, will cost you $4,828 per month, or $58,000 per year. The sellers agree to carry back a note for $120,000, due in total in ten years, but with interest only payments each month, at 12% annual interest. That means $1200 monthly, or $14,400 per year.

    That means you'll need $30,000 down, plus about $10,000 in closing costs. You also intend to spend $5,000 in improvements. Your total investment will be $45,000.

    Expenses will go up because the new insurance policy costs more. The property taxes will also rise, because the property was under-assessed. You figure that the total expenses, with your new manager, will be around $49,000. Adding that to your loan payments, you project a total annual outlay of $121,400.

    Based on the previous years income of $130,000, you'll make about $8,600 on your $50,000 investment. That's a cash-on-cash return of 17% or more. Not too exciting, but then you will also be building equity. You also have an ace up your sleeve.

    In the course of your research, you found that lot rent in other comparable parks is averaging $285 per month. After you spruce up the place with the $5,000 you allocated for that, you will raise the rents to $290 as the leases expire. There is no reason for anyone to go to the expense of moving over a $30 increase that is in line with what other parks are charging

    Great Ways to Start a Part Time Business on Ebay
    For many people looking for part time work and some extra spending money, Ebay is on the top of their list. Most people check the classifieds for part time work or surf the internet for opportunities, unfortunately most are get rich quick schemes or outright scams. Ebay on the other hand gives you the choice of being your own boss and easily being able to make a few hundred dollars per month or more. Millions of people can’t be wrong. Ebay is one of the best places to work part time as an entrepreneurial merchant.Ebay is extremely easy to use, has low costs and is practically free to start. You can find plenty of things around your home to sell on Ebay or you can purchase some inventory from local vendor
    000 in closing costs. You also intend to spend $5,000 in improvements. Your total investment will be $45,000.

    Expenses will go up because the new insurance policy costs more. The property taxes will also rise, because the property was under-assessed. You figure that the total expenses, with your new manager, will be around $49,000. Adding that to your loan payments, you project a total annual outlay of $121,400.

    Based on the previous years income of $130,000, you'll make about $8,600 on your $50,000 investment. That's a cash-on-cash return of 17% or more. Not too exciting, but then you will also be building equity. You also have an ace up your sleeve.

    In the course of your research, you found that lot rent in other comparable parks is averaging $285 per month. After you spruce up the place with the $5,000 you allocated for that, you will raise the rents to $290 as the leases expire. There is no reason for anyone to go to the expense of moving over a $30 increase that is in line with what other parks are charging. That $30 times 40 spaces is $1200 per month, or $14,400 more income annually. Add that to the $8,600 and you'll have $23,000 net income by the second year, on an investment of $50,000.

    Furthermore, you arranged to close on the 5th of the month. 90% of the rents are collected for the month, a total of around $9,000. Since rent is paid in advance, you are credited for the remaining 25 days of the month. This amounts to $7,500, reducing your cash needs at closing by that much. In other words, you really only have to invest $42,500 to get that $23,000 in annual cash flow.

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