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    When to Establish an In-House Advertising Agency
    In my thirty years as an advertising consultant, I ran into many businesses that could have benefited from an in-house advertising agency. Instead, they spent fortunes on various agencies that were more concerned with making money than helping the client. So perhaps it’s time to set the record straight and offer some advise to anyone that fits the following criteria. There are several types of businesses that could be better off if they created a small division to handle their marketing needs.If you have a product you manufacture, you are tops on my list. It’s your product and you should be controlling every aspect of the promotions. That includes: product development, packaging, logo design, national media placement along with trade publications, public relations and press releases, trade show booths, annual report publication and any supplemental support materials like brochures, spec sheets, and documentation.It sounds like a daunting task, but any compa
    ut some other task which is not specifically within your traditional role provided the task is within your core skill competencies and legal requirements). This gives you flexibility to direct your employee to undertake other work not detailed in their job description. We are now living in an age of discontinuous change where today’s tasks change tomorrow and this gives you the flexibility to grow with those changes.

    3.4 Core Skills

    Core skills are those skills and experience that the incumbent will need as a minimum to perform the job in a professional and responsible manner. As such, you need to take particular notice when interviewing a perspective employee in ensuring they really do have these attributes.

    Research has discovered that up to 35% of qualifications, memberships and experience writt

    Thinking About Becoming a Truck Driver?
    Sometimes portrayed as an easy and unappealing profession fit for simpletons, being a truck driver is quite the contrary. The truck driving industry has experienced a steady increase in job growth and career opportunities in the past few years, quickly making the profession one of the nation's top jobs in terms of career growth. Truck driving provides flexibility, allowing drivers to make their own schedule, travel around the country, and bring home a substantial paycheck. The following tips are offered for individuals looking into truck driving jobs.Talk with Seasoned Drivers The best way to get reliable and accurate information is to speak with people who are actually in the profession. Ask an experienced driver about the pros and cons of the job, how it affects their family, and if they would do anything different. The internet is another, convenient way to get in touch with truckers; blogs and chat rooms are an excellent source of information. Chances are truckers w
    1.0 A timely reminder

    In a recent decision in a New South Wales court it was found that an employee was psychologically injured and that contributing factors such as not having a job description and controlling management behaviours were responsible. The employee was subsequently awarded $500,000.00 for psychological injury.

    Not having a clear job description can lead to significant expense, declining morale and uncertainty. In this is the case, you the employer is the party that will be penalised and the courts’ will not display leniency for ignorance or busyness.

    2.0 The Job description

    A job is a collection of tasks and responsibilities that an employee is responsible to conduct. Job descriptions are lists of the general tasks and responsibilities of a position.

    Typically, they also include to whom the position reports, specifications such as the key responsibilities and qualifications and experience needed by the person in the job and can sometimes includes the salary range for the position.

    Job descriptions are usually developed by conducting a job analysis, which includes examining the key tasks necessary to perform the job. The analysis looks at the areas of knowledge and skills needed by the job. A typical job description is used for advertising to attract an employee to fill a position, or to set the boundaries and parameters of the particular position that you want filled.

    However, many job descriptions are not framed well and this includes, not worded a job description in a manner such that the employee's performance can be measured and leaving out key flexibility clauses. It is not uncommon for a person to write a position description, hire the employee and then have the employee refuse to do the banking because banking was not incorporated in their job description.

    In cases where the dispute has gone legal the employee has a good chance of winning. It’s all in the documentation.

    When drafting a job description it is paramount to include a flexibility clause that will allow the employer the right to direct the employee to perform other work that is within their recognized skill set.

    3.0 What should I include in job description

    Your job description is an important document that needs to set out a number of key matters.

    3.1 Purpose of the position

    The purpose of the position summarises the key reason the position exists within the organisation and a short paraphrase of duties the incumbent is required to understand and take responsibility for.

    3.2 Position reports to

    Having stated professional boundaries is an important part of the organisation and employees understanding in who they report to and what they are responsible for. This prevents any misunderstanding which in the event of dispute will work against you if you do not have it documented.

    3.3 Key responsibilities

    This section of the job description details the main tasks that the employee is accountable and responsible for.

    It should include the macro items however some employers like to include the micro detail as well.

    Of paramount importance is point four of the example (you may be required to undertake a variety of tasks, both skilled and semi-skilled, or carry out some other task which is not specifically within your traditional role provided the task is within your core skill competencies and legal requirements). This gives you flexibility to direct your employee to undertake other work not detailed in their job description. We are now living in an age of discontinuous change where today’s tasks change tomorrow and this gives you the flexibility to grow with those changes.

    3.4 Core Skills

    Core skills are those skills and experience that the incumbent will need as a minimum to perform the job in a professional and responsible manner. As such, you need to take particular notice when interviewing a perspective employee in ensuring they really do have these attributes.

    Research has discovered that up to 35% of qualifications, memberships and experience writte

    How to Save Green, when Buying Blue
    In the mid-Fifteenth Century, when Johann Guttenburg brought moveable type printing to the western world I doubt he envisioned the industry he would create. Today, printing is a significant line item on every business budget. Invoices, contracts, business cards, letterhead, and brochures are all part of the day-to-day operations of every business.Often when the bill comes, it feels like you are carrying the whole$90 billion industry by yourself. There are, however, ways to save money on printing, if you know the right questions to ask..The most important thing to remember if you want to save money on printing is that printing is a production business. Large jobs and long runs are less expensive than short ones, so plan ahead! The most expensive part of the process is the set up. Once the press is running, your per piece cost goes down with every page you print. For example: I recently designed a small tri-fold brochure for a client. The printer’s quote looked like this:include to whom the position reports, specifications such as the key responsibilities and qualifications and experience needed by the person in the job and can sometimes includes the salary range for the position.

    Job descriptions are usually developed by conducting a job analysis, which includes examining the key tasks necessary to perform the job. The analysis looks at the areas of knowledge and skills needed by the job. A typical job description is used for advertising to attract an employee to fill a position, or to set the boundaries and parameters of the particular position that you want filled.

    However, many job descriptions are not framed well and this includes, not worded a job description in a manner such that the employee's performance can be measured and leaving out key flexibility clauses. It is not uncommon for a person to write a position description, hire the employee and then have the employee refuse to do the banking because banking was not incorporated in their job description.

    In cases where the dispute has gone legal the employee has a good chance of winning. It’s all in the documentation.

    When drafting a job description it is paramount to include a flexibility clause that will allow the employer the right to direct the employee to perform other work that is within their recognized skill set.

    3.0 What should I include in job description

    Your job description is an important document that needs to set out a number of key matters.

    3.1 Purpose of the position

    The purpose of the position summarises the key reason the position exists within the organisation and a short paraphrase of duties the incumbent is required to understand and take responsibility for.

    3.2 Position reports to

    Having stated professional boundaries is an important part of the organisation and employees understanding in who they report to and what they are responsible for. This prevents any misunderstanding which in the event of dispute will work against you if you do not have it documented.

    3.3 Key responsibilities

    This section of the job description details the main tasks that the employee is accountable and responsible for.

    It should include the macro items however some employers like to include the micro detail as well.

    Of paramount importance is point four of the example (you may be required to undertake a variety of tasks, both skilled and semi-skilled, or carry out some other task which is not specifically within your traditional role provided the task is within your core skill competencies and legal requirements). This gives you flexibility to direct your employee to undertake other work not detailed in their job description. We are now living in an age of discontinuous change where today’s tasks change tomorrow and this gives you the flexibility to grow with those changes.

    3.4 Core Skills

    Core skills are those skills and experience that the incumbent will need as a minimum to perform the job in a professional and responsible manner. As such, you need to take particular notice when interviewing a perspective employee in ensuring they really do have these attributes.

    Research has discovered that up to 35% of qualifications, memberships and experience writt

    How to Answer Interview Questions: A Guide to Job Seekers
    When seeking for a job, it is important that you are ready when you face your future employer. The most challenging part is the interview. To prepare for this, you can practice how to answer interview questions. Most interviewers have similar sets of questions. So being prepared will make the battle a lot easier. Below are some guides on how to answer interview questions.Describe yourself.A classic question often asked at the beginning of the interview. Make sure that you are comfortable when talking about yourself to start a pleasant conversation with the interviewer. Introduce yourself, your values, experience, achievements, qualifications, etc. Keep your answers in line with your career.What are your strengths?This is an easy question and you have to give them your best skills and traits. Skills are the once you have acquired from school and work which such as college degree, masterals, trainings, seminars, computer skills, typing skills, languages etc. While traits are uni
    It is not uncommon for a person to write a position description, hire the employee and then have the employee refuse to do the banking because banking was not incorporated in their job description.

    In cases where the dispute has gone legal the employee has a good chance of winning. It’s all in the documentation.

    When drafting a job description it is paramount to include a flexibility clause that will allow the employer the right to direct the employee to perform other work that is within their recognized skill set.

    3.0 What should I include in job description

    Your job description is an important document that needs to set out a number of key matters.

    3.1 Purpose of the position

    The purpose of the position summarises the key reason the position exists within the organisation and a short paraphrase of duties the incumbent is required to understand and take responsibility for.

    3.2 Position reports to

    Having stated professional boundaries is an important part of the organisation and employees understanding in who they report to and what they are responsible for. This prevents any misunderstanding which in the event of dispute will work against you if you do not have it documented.

    3.3 Key responsibilities

    This section of the job description details the main tasks that the employee is accountable and responsible for.

    It should include the macro items however some employers like to include the micro detail as well.

    Of paramount importance is point four of the example (you may be required to undertake a variety of tasks, both skilled and semi-skilled, or carry out some other task which is not specifically within your traditional role provided the task is within your core skill competencies and legal requirements). This gives you flexibility to direct your employee to undertake other work not detailed in their job description. We are now living in an age of discontinuous change where today’s tasks change tomorrow and this gives you the flexibility to grow with those changes.

    3.4 Core Skills

    Core skills are those skills and experience that the incumbent will need as a minimum to perform the job in a professional and responsible manner. As such, you need to take particular notice when interviewing a perspective employee in ensuring they really do have these attributes.

    Research has discovered that up to 35% of qualifications, memberships and experience writt

    Travel Nursing: Five Steps To Preparing for a Travel Nursing Job
    If you are looking for a travel nursing job I suggest you do not leave everything up to the travel nursing agency that you have chosen to work with. There are many things you may do on your own to prepare yourself for a position in travel nursing. This article will give you five things to do that will help you secure a travel nursing job1. Always Be ReadyIt should go without saying that you need to be ready at any time to demonstrate your qualifications. This means that you need to have current copies of your certifications and licenses. This may include an Operating Room Technician, Nursing, or Allied Health Professional License. If you have any experience in a specialized field be ready to show them prove of that. Have your education information available as well. In summary make sure you have copies of all certificates licenses and the plot was.2. AwarenessAwareness is your responsibility. Make sure the agency knows what type of facility would suit you the best. Yo
    short paraphrase of duties the incumbent is required to understand and take responsibility for.

    3.2 Position reports to

    Having stated professional boundaries is an important part of the organisation and employees understanding in who they report to and what they are responsible for. This prevents any misunderstanding which in the event of dispute will work against you if you do not have it documented.

    3.3 Key responsibilities

    This section of the job description details the main tasks that the employee is accountable and responsible for.

    It should include the macro items however some employers like to include the micro detail as well.

    Of paramount importance is point four of the example (you may be required to undertake a variety of tasks, both skilled and semi-skilled, or carry out some other task which is not specifically within your traditional role provided the task is within your core skill competencies and legal requirements). This gives you flexibility to direct your employee to undertake other work not detailed in their job description. We are now living in an age of discontinuous change where today’s tasks change tomorrow and this gives you the flexibility to grow with those changes.

    3.4 Core Skills

    Core skills are those skills and experience that the incumbent will need as a minimum to perform the job in a professional and responsible manner. As such, you need to take particular notice when interviewing a perspective employee in ensuring they really do have these attributes.

    Research has discovered that up to 35% of qualifications, memberships and experience writt

    Is Your Brochure Killing Your Sales?
    When you go to trade shows you probably pick up brochures.What do you do with them?In the majority of cases I'm willing to bet you either leave them to fester in the lovingly designed show carrier bag or you scan some of them and then throw them away.Do you read any of the brochures you get through the post or left by sales people?If you don't read brochures why do you think your prospects will?If your brochure is all about you and very little about your customer it wont get read. If it's not read it can't sell anything. That means you've just lost another prospect because your brochure didn't do its job right.What A Brochure Isn'tDesigning a brochure is not simply the managing director, marketing director or Mr Average Copywriter simply dumping everything they can think of about your company and its products into a four page 4 colour brochure.Explaining how your business has grown from strength to strength over the last 5 ye
    ut some other task which is not specifically within your traditional role provided the task is within your core skill competencies and legal requirements). This gives you flexibility to direct your employee to undertake other work not detailed in their job description. We are now living in an age of discontinuous change where today’s tasks change tomorrow and this gives you the flexibility to grow with those changes.

    3.4 Core Skills

    Core skills are those skills and experience that the incumbent will need as a minimum to perform the job in a professional and responsible manner. As such, you need to take particular notice when interviewing a perspective employee in ensuring they really do have these attributes.

    Research has discovered that up to 35% of qualifications, memberships and experience written on a resumes are false. This includes Masters and PhD degrees.

    Before giving the position to someone reference check carefully. Recently we assisted an Accountant whose employee warranted they had the skills and passed probation and then after probation dropped the ball.

    If a perspective employee signs off to say they have these skills and afterwards displays the contrary you have common law and industrial rights that protect you.

    3.5 Occupational Health and Safety

    Occupational health and safety is a big ticket item of the industrial agenda today. To many lives lost, over 500 lives lost each year to industrial accidents.

    Most job descriptions do not contain reference to the employer and employee working within the framework of health and safety and do so to their peril.

    By including this clause, by induction and training you are able to demonstrate your commitment to health ad safety.

    3.6 Sign off

    Sign off demonstrates that the employee has the core skills, experience, and safety awareness to carry out key responsibilities. In the vent of a dispute this is critical.

    You can find more information at www.biz-momentum.com

    EXAMPLE

    ABC ACCOUNTS

    POSITION DESCRIPTION

    Senior Receptionist

    PURPOSE OF THE POSITION:

    To effectively and in a timely manner undertake the duties of senior receptionist providing secretarial, clerical, financial & administration services to ABC Accounts. To assist with other duties as directed by your Manager.

    POSITION REPORTS TO: Administration Manager

    KEY RESPONSIBILITIES:

    NO: DUTIES

    1. Perform reception duties including answering the telephone in a timely manner, directing client queries to the correct person, screening calls and representing the company in a professional manner.

    2. Provide support to the Manager as required including compiling letters, memorandum and reports, screening incoming correspondence and arranging appointments for clients.

    3. Process cheques and payment advice associated with the organisation’s creditors, debtors and invoices and other accounts payable and receivable in a timely manner.

    4. In addition, you may be required to undertake a variety of tasks, both skilled and semi-skilled, or carry out some other task which is not specifically within your traditional role provided the task is within your core skill competencies and legal requirements.

    CORE SKILLS:

    1. Minimum of 4 years experience in an accounting firm

    2. Minimum of Advanced Diploma of Accounting or other professional education approved by ABC Accounts.

    3. Display a professional and courteous manner in representing the organisations core value of excellence in customer service.

    4. Ability to remain calm under pressure and effectively manage multiple tasks and deadlines.

    5. Experience in compiling letters, memorandum and reports, making appointments and dealing with sensitive organisational issues with confidentiality and discretion.

    6. Able to demonstrate a high level of experience and literacy in computer software applications such as Microsoft Office and computerised accounting software.

    7. Able to work within the policies and procedures of ABC Accounts.

    OC

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