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    Advertising Your Holistic Business
    The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.What all successful companies know is that advertising it a process. It’s been stated in marketing files for over 50 years that potential clients, unless they are in need of your services when they initially see your ad, take 5-7 repetitions to recall who you are. What does that mean? Well, if you are only advertising in one source, it could mean you are wasting your time and money.What’s the best way to begin an advertising campaign when the goal is visibility? Find sources that attract your target market AND that you can afford over the longer
    o Behavioral Skill - after my engineering I opted to work as a Sales Person living on full commission for 6 months before my MBA, because that was a Skill I wanted and maybe because at the age 21 you can afford to take the risk.

    4. What is Work Environment /Ambiance offering you: This is particularly important for youngsters. The world around us is changing, there are a lot of Indian companies, which are changing, valuing performance instead of loyalty, having global ambitions etc. Yet there are a lot of companies who are still stuck in the protectionist economy morass. Another method of evaluation is looking at lifecycle of the Company and the Products it sells.

    If a company operates in a Mature or a declining market, it changes the whole worldview o

    Pharm Sales, Questions and Answers about the Job
    One of the hottest sales careers out there is in pharm sales. This field has always been a very popular career to get into but to many outsiders, there are a lot of questions about pharm sales. Here are some of the more common pharm sales questions and answers. What do pharm sales reps actually do?"Pharm sales reps promote the use of their company’s drug products to mainly physicians, pharmacists and nurses. They also make sure that pharmacies have enough stock of their company’s drug products on the shelves.""The term pharm sales rep is also interchangeable with such terms as pharma rep, pharmaceutical sales representative, drug representative and sometimes medical sales rep. But medical sales cou
    Feel somehow your life is stuck in MS-OFFICE – The reality of life for MBAs is Excel or PowerPoint , I heard Google is catching up at campus. Having gone through this myself, (I am still not out of it!), having had the nightmare of freshly minted MBAs reporting to me every year ( 90% of MBAs in their first job believe that their first Boss in Incompetent) and struggling to manage their transition to reality, guess I am now in a position to give some Gyan on assessing your job and career moves. I crystallized these thoughts while discussing these situations with a friend of mine, her issues with the first job where similar to what most of you would be facing. Job!! Money !! or Career !!

    1. Money is not Important: - I do not actually mean it, not that I am asking you to struggle through an insipid low paying job. I did that for almost a year. But the rules of taxation are such that anybody earning between Rs.5.00 Lakhs to Rs. 10.00 Lakhs per annum ends up more or less with a similar quality of life. So if you are just switching jobs for a few thousand more, think twice, it may not be worth it. Do not concentrate on money right now. It is not too difficult to make money. But nobody is going to pay you a higher salary because you ask for it, organizational decision making processes are far too complex. It is not how hard you work or how you please the boss that matters! I tried this for a couple of years to no effect. The crux of the matter is what “Value” you are delivering to the organization, if the Organization as a whole (at least the people who matter) sees you deliver value they have no option but to pay for it.

    2. Evaluate Payoffs: - Any Company or everybody pays you to get a job done. The choice you have to make is whether you really want to do “that” Job. Here what you need to check is- are you emotionally enjoying the job. I have seen guys struggling through high-pressure and stressful sales jobs, because of incentives, commissions and Quarterly conference at plush location when they would be much happier doing a less glamorous job that they would enjoy. This is also seen in situations when people are stuck in so called “Corporate Office” positions assisting the Senior Management with their Excel or PowerPoint, although there is a glamour attached to being in the Corporate Office etc, check whether you are actually adding to your skills. You would be better off on the Shop Floor or Field Sales at a younger age.

    3. Is the job utilizing your time or adding to your skill sets: - Skill sets are both technical and behavioral. For example if your talking of a Demand Planning job, a Demand Planner who has worked on SCM packages like i2 or Oracle APO/SAP APS will at the end of the day have skills which are highly valued in the job market, but not demand planning done in "Excel". Behavioral Skill sets are complex to explain but you know the usual set like Team Working, Leadership etc etc. This happens when the job offers you opportunity to meet a lot of professionals. Sometimes you choose a job if you find it adds to Behavioral Skill - after my engineering I opted to work as a Sales Person living on full commission for 6 months before my MBA, because that was a Skill I wanted and maybe because at the age 21 you can afford to take the risk.

    4. What is Work Environment /Ambiance offering you: This is particularly important for youngsters. The world around us is changing, there are a lot of Indian companies, which are changing, valuing performance instead of loyalty, having global ambitions etc. Yet there are a lot of companies who are still stuck in the protectionist economy morass. Another method of evaluation is looking at lifecycle of the Company and the Products it sells.

    If a company operates in a Mature or a declining market, it changes the whole worldview of

    Measuring The Effectiveness Of Your Advertising Campaign
    How do you measure the effectiveness of your advertising? Do you look only at whether or not you have had an increase in sales or enquires subsequent to the publication of an advertisement, or do you include product or brand awareness in your evaluations?The most suitable criteria for evaluating the effectiveness of advertising, depends on a number variables, such as the advertising goals, the type of media used, the cost of evaluation, the value that the business or advertising agency places on evaluation measures, the level of precision and reliability required, who the evaluation is for and the budget. It is difficult to accurately measure the effectiveness of a particular advertisement, because it is affected by such things
    am asking you to struggle through an insipid low paying job. I did that for almost a year. But the rules of taxation are such that anybody earning between Rs.5.00 Lakhs to Rs. 10.00 Lakhs per annum ends up more or less with a similar quality of life. So if you are just switching jobs for a few thousand more, think twice, it may not be worth it. Do not concentrate on money right now. It is not too difficult to make money. But nobody is going to pay you a higher salary because you ask for it, organizational decision making processes are far too complex. It is not how hard you work or how you please the boss that matters! I tried this for a couple of years to no effect. The crux of the matter is what “Value” you are delivering to the organization, if the Organization as a whole (at least the people who matter) sees you deliver value they have no option but to pay for it.

    2. Evaluate Payoffs: - Any Company or everybody pays you to get a job done. The choice you have to make is whether you really want to do “that” Job. Here what you need to check is- are you emotionally enjoying the job. I have seen guys struggling through high-pressure and stressful sales jobs, because of incentives, commissions and Quarterly conference at plush location when they would be much happier doing a less glamorous job that they would enjoy. This is also seen in situations when people are stuck in so called “Corporate Office” positions assisting the Senior Management with their Excel or PowerPoint, although there is a glamour attached to being in the Corporate Office etc, check whether you are actually adding to your skills. You would be better off on the Shop Floor or Field Sales at a younger age.

    3. Is the job utilizing your time or adding to your skill sets: - Skill sets are both technical and behavioral. For example if your talking of a Demand Planning job, a Demand Planner who has worked on SCM packages like i2 or Oracle APO/SAP APS will at the end of the day have skills which are highly valued in the job market, but not demand planning done in "Excel". Behavioral Skill sets are complex to explain but you know the usual set like Team Working, Leadership etc etc. This happens when the job offers you opportunity to meet a lot of professionals. Sometimes you choose a job if you find it adds to Behavioral Skill - after my engineering I opted to work as a Sales Person living on full commission for 6 months before my MBA, because that was a Skill I wanted and maybe because at the age 21 you can afford to take the risk.

    4. What is Work Environment /Ambiance offering you: This is particularly important for youngsters. The world around us is changing, there are a lot of Indian companies, which are changing, valuing performance instead of loyalty, having global ambitions etc. Yet there are a lot of companies who are still stuck in the protectionist economy morass. Another method of evaluation is looking at lifecycle of the Company and the Products it sells.

    If a company operates in a Mature or a declining market, it changes the whole worldview o

    Job Hunting Strategies
    Tips for your Job SearchIn the old days, finding a job was easy. All you had to do was get your hands on a flint-tipped spear and skewer a few mastodons and you were considered gainfully employed. The only headhunters were people who were after your skull, and "getting your name out there" meant painting it on a cave wall. As much as we may long for these simple times, the job search of today is a much more complicated and often vicious process. After all, they don't call it job "hunting" for nothing. Today's competitive and fast-paced job market has forced job seekers to develop a variety of techniques in order to stay ahead of the evolutionary curve. The only way to go about your job search is to think as though you're employe
    n as a whole (at least the people who matter) sees you deliver value they have no option but to pay for it.

    2. Evaluate Payoffs: - Any Company or everybody pays you to get a job done. The choice you have to make is whether you really want to do “that” Job. Here what you need to check is- are you emotionally enjoying the job. I have seen guys struggling through high-pressure and stressful sales jobs, because of incentives, commissions and Quarterly conference at plush location when they would be much happier doing a less glamorous job that they would enjoy. This is also seen in situations when people are stuck in so called “Corporate Office” positions assisting the Senior Management with their Excel or PowerPoint, although there is a glamour attached to being in the Corporate Office etc, check whether you are actually adding to your skills. You would be better off on the Shop Floor or Field Sales at a younger age.

    3. Is the job utilizing your time or adding to your skill sets: - Skill sets are both technical and behavioral. For example if your talking of a Demand Planning job, a Demand Planner who has worked on SCM packages like i2 or Oracle APO/SAP APS will at the end of the day have skills which are highly valued in the job market, but not demand planning done in "Excel". Behavioral Skill sets are complex to explain but you know the usual set like Team Working, Leadership etc etc. This happens when the job offers you opportunity to meet a lot of professionals. Sometimes you choose a job if you find it adds to Behavioral Skill - after my engineering I opted to work as a Sales Person living on full commission for 6 months before my MBA, because that was a Skill I wanted and maybe because at the age 21 you can afford to take the risk.

    4. What is Work Environment /Ambiance offering you: This is particularly important for youngsters. The world around us is changing, there are a lot of Indian companies, which are changing, valuing performance instead of loyalty, having global ambitions etc. Yet there are a lot of companies who are still stuck in the protectionist economy morass. Another method of evaluation is looking at lifecycle of the Company and the Products it sells.

    If a company operates in a Mature or a declining market, it changes the whole worldview o

    The Secrets of Instant Success
    You may be thinking what does this have to do with jobseeking or finding my dream job. Well, i will tell you. I have always been of the opinion that into today's world or indeed if you are going to be successful in your career you you need to think like a business person. Gone are the days when every aspect of our lives were centralised, in the olden days our forefathers thought like business people. They went out to the farm and had to be independent, catering for themselves and their family.It was later on that we saw the advent of the social state where people became more dependent, and this in some ways has led to people not being able to look after themselves or their families, always looking out to someone else for a helpi
    g in the Corporate Office etc, check whether you are actually adding to your skills. You would be better off on the Shop Floor or Field Sales at a younger age.

    3. Is the job utilizing your time or adding to your skill sets: - Skill sets are both technical and behavioral. For example if your talking of a Demand Planning job, a Demand Planner who has worked on SCM packages like i2 or Oracle APO/SAP APS will at the end of the day have skills which are highly valued in the job market, but not demand planning done in "Excel". Behavioral Skill sets are complex to explain but you know the usual set like Team Working, Leadership etc etc. This happens when the job offers you opportunity to meet a lot of professionals. Sometimes you choose a job if you find it adds to Behavioral Skill - after my engineering I opted to work as a Sales Person living on full commission for 6 months before my MBA, because that was a Skill I wanted and maybe because at the age 21 you can afford to take the risk.

    4. What is Work Environment /Ambiance offering you: This is particularly important for youngsters. The world around us is changing, there are a lot of Indian companies, which are changing, valuing performance instead of loyalty, having global ambitions etc. Yet there are a lot of companies who are still stuck in the protectionist economy morass. Another method of evaluation is looking at lifecycle of the Company and the Products it sells.

    If a company operates in a Mature or a declining market, it changes the whole worldview o

    Printable Name Tags
    In competitive business environments, professionalism matters very much in meetings, networking and conferences. A scribbled name tag on a shirt makes for a very poor presentation.Name tags can be produced by various methods such as engraving, stamping and printing. The first two options are still based on the brick and mortar concept of manufacturing a finished product using machines. Dies are needed to engrave and stamp the tags. Moreover, this process requires considerable time before the actual tags are produced through finalized proofs and dies.The evolution of the graphic industry and the Internet has eliminated the need for costly dies. Name tags can be designed using software tools and photos can be incorporated e
    o Behavioral Skill - after my engineering I opted to work as a Sales Person living on full commission for 6 months before my MBA, because that was a Skill I wanted and maybe because at the age 21 you can afford to take the risk.

    4. What is Work Environment /Ambiance offering you: This is particularly important for youngsters. The world around us is changing, there are a lot of Indian companies, which are changing, valuing performance instead of loyalty, having global ambitions etc. Yet there are a lot of companies who are still stuck in the protectionist economy morass. Another method of evaluation is looking at lifecycle of the Company and the Products it sells.

    If a company operates in a Mature or a declining market, it changes the whole worldview of the organization. The operations of these organizations would be tuned to maximizing returns in a mature or declining market through Cost Reductions- this always has cascading effect, Pay Packets, Promotions, Training Budgets or Publicity Budgets. At individual performance level, getting a 1% change in market share in a mature market is an extremely difficult job, so you may be actually struggling and putting in your best with minimal results, which can be very demoralizing. Also there are certain businesses or kinds of industries, which attract a particular kind of people.

    Although at the first instance you may not realize it, in the long term you realize a cultural dissonance. In such scenarios it would you to shift immediately, if you culturally do not fit in the organization, there are three things that may happen:

    a) You will never grow – because you would at a cultural level be an outsider

    b) You change yourself to make yourself culturally acceptable to the organization and repent that decision

    c) You would have morphed so much trying fit yourself to the culture that you become unfit for any other organization

    That in short is my line of thinking. It is quiet contrary to conventional thinking of running after Money and Position. Concentrate only on adding to your Skills Sets and Experiences. The Economy is currently booming there are new opportunities being thrown up both for professionals and entrepreneurs. So if you have the right mix of skills and experiences making money is not difficult. In fact there are a number of companies who have kept important positions vacant.

    In the Economic Time dated 19th March 2005, it was reported that the position of Vice-President(Sales & Marketing) of India’s largest two wheeler manufacturer has been kept vacant for more than 6 months. Amazing isn’t it considering that so many marketing MBAs are minted every year.

    Most importantly you should remember that all this is not very important. Career is only a means to maintain a Lifestyle and living it up is more important.

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