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Answer Upon - Real Estate Marketing: Why Agents Should Think Outside the Zillow Box
If you have recently started in the wholesale business one of the first challenges you will notice is the highly competitive nature of the wholesale business. For starters, pretty much anyone can enter the wholesale business and call themselves a wholesaler simply by having a case of merchandise that they are looking to sell.Then on the other end of the wholesale spectrum you have large wholesalers who work hand in hand with manufacturers
They say it themselves on their website: "We've done the legwork by getting huge amounts of data ... and creating something unique that the public sources don’t provide -- a Zestimate..."
Why I'm Not a Mechanic
Let's imagine there was a website where I could enter a description of car trouble I was having: engine lags when accelerating, blue smoke comes from exhaust pipe
In the past one year e-currencies especially egold have become very popular in Nigeria. E-gold is an electronic currency backed by real gold stored up in a bullion somewhere in the United States and accounted for by weight. E-gold was established by Douglas Jackson in 1996.E-gold is used as a medium of exchange on the net. Many businesses now accept e-gold as a form of payment for their services or products all over the world. Our very ow
My first advice is not to rely so heavily on comps and consultations in the first place. My second bit of advice is to view Zillow.com in the proper perspective.
Don't Rely on Comps and Consultations
This is a point I’ve been making for years, and the Zillow.com discussion brings it back into the light. If your real estate marketing program relies on comps, then your marketing program is flawed (long before Zillow ever came along). Likewise, the days of hanging your hat on the "free consultation" have passed.
Much of the information you would share during a consultation can be found on the Internet, if you know where to look. And believe me, your prospects know where to look. They can view homes online. They can find current interest rates online. And now (with the advent of such websites as HouseValues and Zillow) , they can get a ballpark valuation of their home based on comps.
Sure, comps are part of the service you provide, and they definitely help your clients understand the big picture and proceed accordingly. So keep offering them. Just don't make it the focal point of your personal marketing efforts. It worked ten years ago ... it doesn't work anymore.
A Closer Look at Zillow.com
The data Zillow provides is nothing new. The way they interpret and present the data is new, but the data itself has always been publicly available. Zillow has just simplified the data acquisition process and created clever phrases like the "Zestimate," fancy talk for their own best guess.
They say it themselves on their website: "We've done the legwork by getting huge amounts of data ... and creating something unique that the public sources don’t provide -- a Zestimate..."
Why I'm Not a Mechanic
Let's imagine there was a website where I could enter a description of car trouble I was having: engine lags when accelerating, blue smoke comes from exhaust pipes
Whether you already own a window cleaning company or you are looking at starting your own window cleaning business. One of the first things you need to get squared away in your head is that you are a ‘window cleaner’ and in the window ‘cleaning’ business, NOT a window washer in the window washing business. You may think that the distinction is silly, but I guarantee you it is important.While some people may think that “Wallys Window Washi
This is a point I’ve been making for years, and the Zillow.com discussion brings it back into the light. If your real estate marketing program relies on comps, then your marketing program is flawed (long before Zillow ever came along). Likewise, the days of hanging your hat on the "free consultation" have passed.
Much of the information you would share during a consultation can be found on the Internet, if you know where to look. And believe me, your prospects know where to look. They can view homes online. They can find current interest rates online. And now (with the advent of such websites as HouseValues and Zillow) , they can get a ballpark valuation of their home based on comps.
Sure, comps are part of the service you provide, and they definitely help your clients understand the big picture and proceed accordingly. So keep offering them. Just don't make it the focal point of your personal marketing efforts. It worked ten years ago ... it doesn't work anymore.
A Closer Look at Zillow.com
The data Zillow provides is nothing new. The way they interpret and present the data is new, but the data itself has always been publicly available. Zillow has just simplified the data acquisition process and created clever phrases like the "Zestimate," fancy talk for their own best guess.
They say it themselves on their website: "We've done the legwork by getting huge amounts of data ... and creating something unique that the public sources don’t provide -- a Zestimate..."
Why I'm Not a Mechanic
Let's imagine there was a website where I could enter a description of car trouble I was having: engine lags when accelerating, blue smoke comes from exhaust pipe
Does your company need to retain the services of a competent computer consulting firm, but you have no idea how to really evaluate “competence”? In the first part of this two-part series on Computer Consulting 101 hiring tips, we looked at why small businesses find it so difficult to hire good computer consulting companies, as well as four basic questions that you must be addressed when searching for a new computer consulting vendor. Now in this
Sure, comps are part of the service you provide, and they definitely help your clients understand the big picture and proceed accordingly. So keep offering them. Just don't make it the focal point of your personal marketing efforts. It worked ten years ago ... it doesn't work anymore.
A Closer Look at Zillow.com
The data Zillow provides is nothing new. The way they interpret and present the data is new, but the data itself has always been publicly available. Zillow has just simplified the data acquisition process and created clever phrases like the "Zestimate," fancy talk for their own best guess.
They say it themselves on their website: "We've done the legwork by getting huge amounts of data ... and creating something unique that the public sources don’t provide -- a Zestimate..."
Why I'm Not a Mechanic
Let's imagine there was a website where I could enter a description of car trouble I was having: engine lags when accelerating, blue smoke comes from exhaust pipe
Organize your time! To be successful, you need to dedicate some time to affiliate marketing. Keep a routine and stick to it. Choose a topic you know about. When it comes to selling something, you want to make sure that you pick something that you have interest in and can add your personal opinion to. If you chose something you don't like, you will get bored and quit.Select more than one merchant. Have 3 or 4 or 5 different kinds of the
A Closer Look at Zillow.com
The data Zillow provides is nothing new. The way they interpret and present the data is new, but the data itself has always been publicly available. Zillow has just simplified the data acquisition process and created clever phrases like the "Zestimate," fancy talk for their own best guess.
They say it themselves on their website: "We've done the legwork by getting huge amounts of data ... and creating something unique that the public sources don’t provide -- a Zestimate..."
Why I'm Not a Mechanic
Let's imagine there was a website where I could enter a description of car trouble I was having: engine lags when accelerating, blue smoke comes from exhaust pipe
Which is better, a sales manager who is benevolent, friendly, approachable or a sales manager who is strict, authoritative and a disciplinarian?Throughout a sales person’s career, he is likely to encounter many managers who fall into either category. A sales manager who is friendly and easy going acknowledges parity with members of the sales team, by emotionally interacting with employees on an equal level. The potential benefits of this,
They say it themselves on their website: "We've done the legwork by getting huge amounts of data ... and creating something unique that the public sources don’t provide -- a Zestimate..."
Why I'm Not a Mechanic
Let's imagine there was a website where I could enter a description of car trouble I was having: engine lags when accelerating, blue smoke comes from exhaust pipes, etc.
That website might give me a rough idea of what the problem is. It might even give me detailed instructions on repairing these potential problems, and an estimate of how long it might take. But that doesn't make me a mechanic. And it doesn't make me any more inclined to perform the repairs myself. That’s what a professional mechanic is for.
Sure, I might take this diagnosis to a mechanic and say, "Here's what I think the problem is." But I'll still need the mechanic's help.
Now consider the fact that houses cost 10, 20, or 30 times more than a car (Rolls Royce aside), and you'll see my point.
Just because I know how much a house might be worth doesn't mean I'm ready to write up a contract and steer the sales process myself. That's a big undertaking that requires professional help. Zillow will not make professional agents out of your clients any more than Weather.com will turn me into a meteorologist.
Zillow is a number cruncher. It can't listen to clients. It can't look out for their interests and respect their needs. It can't offer them unique advice for unique situations. And it can't help them adapt to unforeseen challenges.
In short, it's no replacement for a real estate agent.
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