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    Your Job Search for a Successful Professional Career
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    t and involvement?"

    "Ask whether the contribution of a pig and a chicken to a breakfast of bacon and eggs is commitment or involvement." The answer is,

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    A change management programme succeeds only when the change in processes and outcomes become embedded in day-to-day business. For a change programme to be embedded into day-to-day business, a critical mass of employees and managers must be emotionally tied to the change in business outcomes and the change in processes which deliver the change in outcomes.

    What does it mean to be emotionally tied?

    The old metaphor of the chicken and the pig demonstrating the difference between commitment (emotional attachment) and involvement suffices to explain.

    The metaphor goes, "What's the difference between commitment and involvement?"

    "Ask whether the contribution of a pig and a chicken to a breakfast of bacon and eggs is commitment or involvement." The answer is,

    Professional Advertising Copywriting Experts London UK
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    bedded into day-to-day business, a critical mass of employees and managers must be emotionally tied to the change in business outcomes and the change in processes which deliver the change in outcomes.

    What does it mean to be emotionally tied?

    The old metaphor of the chicken and the pig demonstrating the difference between commitment (emotional attachment) and involvement suffices to explain.

    The metaphor goes, "What's the difference between commitment and involvement?"

    "Ask whether the contribution of a pig and a chicken to a breakfast of bacon and eggs is commitment or involvement." The answer is,

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    esses which deliver the change in outcomes.

    What does it mean to be emotionally tied?

    The old metaphor of the chicken and the pig demonstrating the difference between commitment (emotional attachment) and involvement suffices to explain.

    The metaphor goes, "What's the difference between commitment and involvement?"

    "Ask whether the contribution of a pig and a chicken to a breakfast of bacon and eggs is commitment or involvement." The answer is,

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    e difference between commitment (emotional attachment) and involvement suffices to explain.

    The metaphor goes, "What's the difference between commitment and involvement?"

    "Ask whether the contribution of a pig and a chicken to a breakfast of bacon and eggs is commitment or involvement." The answer is,

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    t and involvement?"

    "Ask whether the contribution of a pig and a chicken to a breakfast of bacon and eggs is commitment or involvement." The answer is, "The chicken is involved, the pig is committed."

    When a critical mass of people shows the commitment of the pig, a change management programme will be embedded into day-to-day life.

    When too many people are, at best, demonstrating the involvement of the chicken, a change management programme is doomed to stop as soon as the driving force behind it is removed.

    What ties people emotionally to a change programme? "What's In It For Me?" (WIIFM), is the answer. Whilst a few people may be altruistic about change, the major motivator is WIIFM.

    Whilst the elements of a change programme that provides suffic

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