ng the private seller as much local exposure as possible as well as providing a national database search of homes. “It’s about generating qualified buyers to our listings through a myriad of online marketing techniques tWhen a homeowner decides to sell their home themselves they can count on the fact that more than 20% of all home sale transactions are For Sale By Owner (FSBO) deals. They can also take comfort knowing that more than 80% of the home buying public start their home search on the Internet. What this means is the “level playing field” so many Internet experts talk about is going to work in the FSBO’s favor. Home buyers will be exposed to a fsbo property online as often as an MLS property.

Property searches for the most part are local which means a buyer is looking in a specific location for a home and a properly marketed FSBO will garner as much Internet activity online as any realtor’s listed home. Perhaps even more as the FSBO can control the amount of offline advertising that will direct buyers to their home information online. For sale by owner websites are giving the private seller as much local exposure as possible as well as providing a national database search of homes. “It’s about generating qualified buyers to our listings through a myriad of online marketing techniques ta

of the home buying public start their home search on the Internet. What this means is the “level playing field” so many Internet experts talk about is going to work in the FSBO’s favor. Home buyers will be exposed to a fsbo property online as often as an MLS property.

Property searches for the most part are local which means a buyer is looking in a specific location for a home and a properly marketed FSBO will garner as much Internet activity online as any realtor’s listed home. Perhaps even more as the FSBO can control the amount of offline advertising that will direct buyers to their home information online. For sale by owner websites are giving the private seller as much local exposure as possible as well as providing a national database search of homes. “It’s about generating qualified buyers to our listings through a myriad of online marketing techniques t

fsbo property online as often as an MLS property.

Property searches for the most part are local which means a buyer is looking in a specific location for a home and a properly marketed FSBO will garner as much Internet activity online as any realtor’s listed home. Perhaps even more as the FSBO can control the amount of offline advertising that will direct buyers to their home information online. For sale by owner websites are giving the private seller as much local exposure as possible as well as providing a national database search of homes. “It’s about generating qualified buyers to our listings through a myriad of online marketing techniques t

rnet activity online as any realtor’s listed home. Perhaps even more as the FSBO can control the amount of offline advertising that will direct buyers to their home information online. For sale by owner websites are giving the private seller as much local exposure as possible as well as providing a national database search of homes. “It’s about generating qualified buyers to our listings through a myriad of online marketing techniques tng the private seller as much local exposure as possible as well as providing a national database search of homes. “It’s about generating qualified buyers to our listings through a myriad of online marketing techniques targeted at home buyers and not shoppers in general” said Internet real estate expert Richard Embro-Pantalony, “How you design your website and market it to search engines is imperative to seeking out quality home buying traffic.”

Large realtor websites will generate hundreds of thousands of page views per week or even per day in some cases but what about the caliber of information available to the home buyer? “Only recently large national MLS websites and major national brokerage sites seem to be concentrating on their technology after years of operating “ghost town” websites. Even now many of these websites are well funded but the home information is still sorely lacking and that’s because realtors want to generate sales leads rather than give as much information to home buyers as possible.”

Most buyers want to search for a home without being pressured to