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  • Answer Upon - Who to Involve in Change Initiatives?

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    ay to look at it is to consider the model presented by Everett Rogers in his book “Diffusion of Inno
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    By now hopefully most managers and professional know that involving the right people in change initiatives is a key factor that will impact success. Involving those who work in the processes that will be impacted is crucial, as they will ultimately be responsible for carrying out the change on a day-to-day basis.

    However, how can we make sure we select the right people from the process? One way to look at it is to consider the model presented by Everett Rogers in his book “Diffusion of Innov

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    atives is a key factor that will impact success. Involving those who work in the processes that will be impacted is crucial, as they will ultimately be responsible for carrying out the change on a day-to-day basis.

    However, how can we make sure we select the right people from the process? One way to look at it is to consider the model presented by Everett Rogers in his book “Diffusion of Inno

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    be impacted is crucial, as they will ultimately be responsible for carrying out the change on a day-to-day basis.

    However, how can we make sure we select the right people from the process? One way to look at it is to consider the model presented by Everett Rogers in his book “Diffusion of Inno

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    to-day basis.

    However, how can we make sure we select the right people from the process? One way to look at it is to consider the model presented by Everett Rogers in his book “Diffusion of Inno

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    ay to look at it is to consider the model presented by Everett Rogers in his book “Diffusion of Innovations.”

    Consider the normal distribution, a bell-shaped curve that in this case represents variation in human preferences. At one end of the distribution are what Rogers calls the Innovators and Early Adopters, at the other end are the Late Adopters and Laggards, and in the middle is the Majority. We usually would expect about 2/3rds of people to fall into the middle category, with the remai

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