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Answer Upon - The Forgotten Customer
Plastic has, quite literally, become the cornerstone of our society. We make so many things from plastic that it is hard to imagine what our lives would be like if it was never invented. With so many of our everyday products being made of plastic, it is easy to understand why plastic injection molding is such a huge industry.Approximately 30% of a
Are you measuring customer satisfaction both internally and externally? What processes do you have in place for improving your numbers?
If you are looking to improve your ability to compete, ask yourself...
Are you content to hold an Open? Or working toward becoming an Invitat
Branding is ‘the’ buzzword of the 21st Century. It is the consumer’s bible by which we live by to distinguish what is ‘right’ about certain products and services and what is ‘wrong’. Branding is there to create a connection with our inner selves, and just as we as humans are infinitely varied and different, so too are the brands that we are exposed to. Yet
Studies show that 70% of lost customers depart not because of price or quality issues. They are lost because they didn't like the human side of doing business.
What does this say about the value of internal customers? In the case of both types, isn't it usually more cost effective to keep an existing one than to attempt to find a new one?
So one could argue that it makes sense for management to compete, schmooze and maybe even bend over backwards with equal vigor for both kinds of customers, right? How often is management's attitude the same toward delighting both types? What keeps this from happening?
The significant difference between internal and external customers is: Who's writing the check? Because management writes the checks to our internal customers they are viewed and treated differently than those who pay us. We inherently feel that the paycheck should be enough. Too often, loyalty is assumed rather than earned. And how does that mindset really work when it comes to attracting the best? When your internal customers don't like the human side of your business, what happens with those who do write the checks? Regardless of who writes the check, when loyalty of internal customers is lost, cash flow is jeopardized.
The CEO of one highly effective organization uses a sports tournament analogy to describe how they have successfully attracted and maintained a core of special internal customers:
We used have an Open. Now it's an Invitational.
Their Invitational reputation attracts the top candidates and they choose from the best of the best. In turn, customers have flocked; to the frustration of their competitors who have lost out both internally and externally. The law of attraction continues to drive their successful, steady growth.
Are you measuring customer satisfaction both internally and externally? What processes do you have in place for improving your numbers?
If you are looking to improve your ability to compete, ask yourself...
Are you content to hold an Open? Or working toward becoming an Invitati
Millions of people are starting online businesses in hopes of creating additional
income for themselves and their families. With many men and women sharing the
same names how do you get your name to stand out?The only solution is to create a Unique Personal Brand.What is a personal brand?A unique personal brand is a word or phrase th
What does this say about the value of internal customers? In the case of both types, isn't it usually more cost effective to keep an existing one than to attempt to find a new one?
So one could argue that it makes sense for management to compete, schmooze and maybe even bend over backwards with equal vigor for both kinds of customers, right? How often is management's attitude the same toward delighting both types? What keeps this from happening?
The significant difference between internal and external customers is: Who's writing the check? Because management writes the checks to our internal customers they are viewed and treated differently than those who pay us. We inherently feel that the paycheck should be enough. Too often, loyalty is assumed rather than earned. And how does that mindset really work when it comes to attracting the best? When your internal customers don't like the human side of your business, what happens with those who do write the checks? Regardless of who writes the check, when loyalty of internal customers is lost, cash flow is jeopardized.
The CEO of one highly effective organization uses a sports tournament analogy to describe how they have successfully attracted and maintained a core of special internal customers:
We used have an Open. Now it's an Invitational.
Their Invitational reputation attracts the top candidates and they choose from the best of the best. In turn, customers have flocked; to the frustration of their competitors who have lost out both internally and externally. The law of attraction continues to drive their successful, steady growth.
Are you measuring customer satisfaction both internally and externally? What processes do you have in place for improving your numbers?
If you are looking to improve your ability to compete, ask yourself...
Are you content to hold an Open? Or working toward becoming an Invitat
All firms of all sizes in all areas of business want the best candidates for the jobs they have available. However, in recent years, the employee-candidate paradigm has been reversed. Because of a shortage of talented candidates, there is more competition between companies for the talent that is available. So, rather than the job candidate having to sell h
The significant difference between internal and external customers is: Who's writing the check? Because management writes the checks to our internal customers they are viewed and treated differently than those who pay us. We inherently feel that the paycheck should be enough. Too often, loyalty is assumed rather than earned. And how does that mindset really work when it comes to attracting the best? When your internal customers don't like the human side of your business, what happens with those who do write the checks? Regardless of who writes the check, when loyalty of internal customers is lost, cash flow is jeopardized.
The CEO of one highly effective organization uses a sports tournament analogy to describe how they have successfully attracted and maintained a core of special internal customers:
We used have an Open. Now it's an Invitational.
Their Invitational reputation attracts the top candidates and they choose from the best of the best. In turn, customers have flocked; to the frustration of their competitors who have lost out both internally and externally. The law of attraction continues to drive their successful, steady growth.
Are you measuring customer satisfaction both internally and externally? What processes do you have in place for improving your numbers?
If you are looking to improve your ability to compete, ask yourself...
Are you content to hold an Open? Or working toward becoming an Invitat
Clever and unusual marketing ideasThe following are some ways to promote your business that are a bit unusual and
out of the ordinary.1. Post signs on the stalls in bathrooms.
2. Create coupon flyers and hand them out in heavy traffic places.
3. Place business cards inside books in libraries and bookstores that pertain to the item
The CEO of one highly effective organization uses a sports tournament analogy to describe how they have successfully attracted and maintained a core of special internal customers:
We used have an Open. Now it's an Invitational.
Their Invitational reputation attracts the top candidates and they choose from the best of the best. In turn, customers have flocked; to the frustration of their competitors who have lost out both internally and externally. The law of attraction continues to drive their successful, steady growth.
Are you measuring customer satisfaction both internally and externally? What processes do you have in place for improving your numbers?
If you are looking to improve your ability to compete, ask yourself...
Are you content to hold an Open? Or working toward becoming an Invitat
The most important step in finding a right job is to look for one that is most suitable to your requirements and most compatible with your personality. This may sound easy, but often we don’t have a clue about what each job provider has to offer and what would work best for us. Resources for career counseling can be a great help in this process of identify
Are you measuring customer satisfaction both internally and externally? What processes do you have in place for improving your numbers?
If you are looking to improve your ability to compete, ask yourself...
Are you content to hold an Open? Or working toward becoming an Invitational?
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