Ever drive by someplace that treated you badly, say 5 years previously? Don’t you still talk about it? And you tell everyone “Don’t go in there, they treated me badly” even though it’s been 5 years. What has your lost business been worth to them? And what is the value of them retaining your business?

We only tell our most trusted relatives and friends about the great service we have had.

And that is where the value in a relationship exists between you and your customers.

If you build the value in the relationship you have with your customers, they will be worth more than you can imagine.

No math required to figur

Say your average customer spends only $100.00 per transaction with you. And, you transact business with an average of 10 customers per day. That’s $1000.00 per day. If you are open 20 days a month that equals a total of $20000.00. Pretty simple math, right?

Now, we are open 12 months a year, and that equals $240,000.00. If you make one person unhappy per day, that’s $2000.00 a month or 10% of the business you did for the month and a loss of $24,000.00 for the year.

Since we know that an unhappy person tells at least 11 people who then tell at least 5 more people, each, what is that relationship worth? If you do the math, it adds up to $6700.00 in lost sales from one customer. If you continue to lose one a day at the end of the year you would have a potential loss of $1,608,000.00 in sales. Uh, that’s a million, headed towards two.

I think anyone would love to have an additional Million Dollars in sales for the year. I know I would. The question is, is it worth your time to be more professional and courteous? Is it worth your time to invest in yourself by upgrading your skills and developing a healthy attitude?

So what is the value of the relationship you might ask?

Good question Customer Service Professional. Let’s take a look.

The value comes from maintaining and nurturing the relationship. The customers that you make happy tell an average of 3 people that they liked or were happy with your service.

Weird, huh? Unhappy, tell 11, happy, tell 3. Those turn into additional potential sales totaling $3000.00 more per day. $3000.00 more translates into $60,000.00 per month or $720,000.00 per year or more in possible sales. Not too bad. Make ‘em happy, $720,000.00 increase in sales. Did I mention that we are only talking about a hunskee per person per day? Now that is some serious coin!

However, that is not were the real value is.

It’s in the relationship that you built with your customer. It’s that your customer feels comfortable enough to refer you to 3 of their trusted friends and family. And it's about your customer coming back to you again and again for the same great service you provide each and every time.

See, when we are unhappy with something, we’ll tell anybody and everybody within earshot, and tell them to tell all their friends, neighbors, relatives, passers by and practically anyone within arms length how bad the experience was.

Ever drive by someplace that treated you badly, say 5 years previously? Don’t you still talk about it? And you tell everyone “Don’t go in there, they treated me badly” even though it’s been 5 years. What has your lost business been worth to them? And what is the value of them retaining your business?

We only tell our most trusted relatives and friends about the great service we have had.

And that is where the value in a relationship exists between you and your customers.

If you build the value in the relationship you have with your customers, they will be worth more than you can imagine.

No math required to figure

Since we know that an unhappy person tells at least 11 people who then tell at least 5 more people, each, what is that relationship worth? If you do the math, it adds up to $6700.00 in lost sales from one customer. If you continue to lose one a day at the end of the year you would have a potential loss of $1,608,000.00 in sales. Uh, that’s a million, headed towards two.

I think anyone would love to have an additional Million Dollars in sales for the year. I know I would. The question is, is it worth your time to be more professional and courteous? Is it worth your time to invest in yourself by upgrading your skills and developing a healthy attitude?

So what is the value of the relationship you might ask?

Good question Customer Service Professional. Let’s take a look.

The value comes from maintaining and nurturing the relationship. The customers that you make happy tell an average of 3 people that they liked or were happy with your service.

Weird, huh? Unhappy, tell 11, happy, tell 3. Those turn into additional potential sales totaling $3000.00 more per day. $3000.00 more translates into $60,000.00 per month or $720,000.00 per year or more in possible sales. Not too bad. Make ‘em happy, $720,000.00 increase in sales. Did I mention that we are only talking about a hunskee per person per day? Now that is some serious coin!

However, that is not were the real value is.

It’s in the relationship that you built with your customer. It’s that your customer feels comfortable enough to refer you to 3 of their trusted friends and family. And it's about your customer coming back to you again and again for the same great service you provide each and every time.

See, when we are unhappy with something, we’ll tell anybody and everybody within earshot, and tell them to tell all their friends, neighbors, relatives, passers by and practically anyone within arms length how bad the experience was.

Ever drive by someplace that treated you badly, say 5 years previously? Don’t you still talk about it? And you tell everyone “Don’t go in there, they treated me badly” even though it’s been 5 years. What has your lost business been worth to them? And what is the value of them retaining your business?

We only tell our most trusted relatives and friends about the great service we have had.

And that is where the value in a relationship exists between you and your customers.

If you build the value in the relationship you have with your customers, they will be worth more than you can imagine.

No math required to figur

So what is the value of the relationship you might ask?

Good question Customer Service Professional. Let’s take a look.

The value comes from maintaining and nurturing the relationship. The customers that you make happy tell an average of 3 people that they liked or were happy with your service.

Weird, huh? Unhappy, tell 11, happy, tell 3. Those turn into additional potential sales totaling $3000.00 more per day. $3000.00 more translates into $60,000.00 per month or $720,000.00 per year or more in possible sales. Not too bad. Make ‘em happy, $720,000.00 increase in sales. Did I mention that we are only talking about a hunskee per person per day? Now that is some serious coin!

However, that is not were the real value is.

It’s in the relationship that you built with your customer. It’s that your customer feels comfortable enough to refer you to 3 of their trusted friends and family. And it's about your customer coming back to you again and again for the same great service you provide each and every time.

See, when we are unhappy with something, we’ll tell anybody and everybody within earshot, and tell them to tell all their friends, neighbors, relatives, passers by and practically anyone within arms length how bad the experience was.

Ever drive by someplace that treated you badly, say 5 years previously? Don’t you still talk about it? And you tell everyone “Don’t go in there, they treated me badly” even though it’s been 5 years. What has your lost business been worth to them? And what is the value of them retaining your business?

We only tell our most trusted relatives and friends about the great service we have had.

And that is where the value in a relationship exists between you and your customers.

If you build the value in the relationship you have with your customers, they will be worth more than you can imagine.

No math required to figur

However, that is not were the real value is.

It’s in the relationship that you built with your customer. It’s that your customer feels comfortable enough to refer you to 3 of their trusted friends and family. And it's about your customer coming back to you again and again for the same great service you provide each and every time.

See, when we are unhappy with something, we’ll tell anybody and everybody within earshot, and tell them to tell all their friends, neighbors, relatives, passers by and practically anyone within arms length how bad the experience was.

Ever drive by someplace that treated you badly, say 5 years previously? Don’t you still talk about it? And you tell everyone “Don’t go in there, they treated me badly” even though it’s been 5 years. What has your lost business been worth to them? And what is the value of them retaining your business?

We only tell our most trusted relatives and friends about the great service we have had.

And that is where the value in a relationship exists between you and your customers.

If you build the value in the relationship you have with your customers, they will be worth more than you can imagine.

No math required to figur

Ever drive by someplace that treated you badly, say 5 years previously? Don’t you still talk about it? And you tell everyone “Don’t go in there, they treated me badly” even though it’s been 5 years. What has your lost business been worth to them? And what is the value of them retaining your business?

We only tell our most trusted relatives and friends about the great service we have had.

And that is where the value in a relationship exists between you and your customers.

If you build the value in the relationship you have with your customers, they will be worth more than you can imagine.

No math required to figure out the difference.