The 3 Main Problems with Branding
With all the doubletalk nowadays about brand strategy and the correct way to go about it, it’s no wonder so many companies are showing signs of brand schizophrenia. Brand experts would have us all believe that branding is either A.)Green, Kentucky I will make it a point to stay at the Baymont Inn & Suites and ask for General Manager Eric Storey. What a refreshing attitude.

We are all, in one way or another, in the hospitality industry, we are all supposed to be taking care of our customers, clients, and prospects but it is refreshing when we

I was in a city I had never been in before looking for a company that, I thought, should have had a large sign out in front. I had the address and I was on the right street. But I drove past the number and didn’t see any sign. I turned around and again went past the number but couldn’t find the intended address and drove back and forth a few times never finding the company or the address. I went into a gas station and looked up the address in the phone book. Yes, I had written down the right address. Stupidly I just jumped back in the car; guys don’t ask for directions right?

I drove past the address yet again. Frustrated, I stopped and went into a hotel, asked the clerk who then got her manager. The pleasant man smiled when I told him what I was looking for, gave me accurate directions and then explained that the sign I was looking for actually isn’t visible from the road, but from the parking lot which faces a different direction. Who knew?

After writing the directions I thanked him and told him that I was not a guest at his hotel. He replied that he is in the hospitality business, representing his company and his community and that, when I come back to this community perhaps I will stay at his hotel. I assured him that, if I get back to Bowling Green, Kentucky I will make it a point to stay at the Baymont Inn & Suites and ask for General Manager Eric Storey. What a refreshing attitude.

We are all, in one way or another, in the hospitality industry, we are all supposed to be taking care of our customers, clients, and prospects but it is refreshing when we s

ve back and forth a few times never finding the company or the address. I went into a gas station and looked up the address in the phone book. Yes, I had written down the right address. Stupidly I just jumped back in the car; guys don’t ask for directions right?

I drove past the address yet again. Frustrated, I stopped and went into a hotel, asked the clerk who then got her manager. The pleasant man smiled when I told him what I was looking for, gave me accurate directions and then explained that the sign I was looking for actually isn’t visible from the road, but from the parking lot which faces a different direction. Who knew?

After writing the directions I thanked him and told him that I was not a guest at his hotel. He replied that he is in the hospitality business, representing his company and his community and that, when I come back to this community perhaps I will stay at his hotel. I assured him that, if I get back to Bowling Green, Kentucky I will make it a point to stay at the Baymont Inn & Suites and ask for General Manager Eric Storey. What a refreshing attitude.

We are all, in one way or another, in the hospitality industry, we are all supposed to be taking care of our customers, clients, and prospects but it is refreshing when we

stopped and went into a hotel, asked the clerk who then got her manager. The pleasant man smiled when I told him what I was looking for, gave me accurate directions and then explained that the sign I was looking for actually isn’t visible from the road, but from the parking lot which faces a different direction. Who knew?

After writing the directions I thanked him and told him that I was not a guest at his hotel. He replied that he is in the hospitality business, representing his company and his community and that, when I come back to this community perhaps I will stay at his hotel. I assured him that, if I get back to Bowling Green, Kentucky I will make it a point to stay at the Baymont Inn & Suites and ask for General Manager Eric Storey. What a refreshing attitude.

We are all, in one way or another, in the hospitality industry, we are all supposed to be taking care of our customers, clients, and prospects but it is refreshing when we

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After writing the directions I thanked him and told him that I was not a guest at his hotel. He replied that he is in the hospitality business, representing his company and his community and that, when I come back to this community perhaps I will stay at his hotel. I assured him that, if I get back to Bowling Green, Kentucky I will make it a point to stay at the Baymont Inn & Suites and ask for General Manager Eric Storey. What a refreshing attitude.

We are all, in one way or another, in the hospitality industry, we are all supposed to be taking care of our customers, clients, and prospects but it is refreshing when we

Green, Kentucky I will make it a point to stay at the Baymont Inn & Suites and ask for General Manager Eric Storey. What a refreshing attitude.

We are all, in one way or another, in the hospitality industry, we are all supposed to be taking care of our customers, clients, and prospects but it is refreshing when we see someone go out of his way to be of service. I grumble, and sometimes complain, when I get lousy service, but just as Eric went out of his way to help me, it is equally important to acknowledge excellent service when we get it. If we reinforce great service hopefully we will get more of it.