You can partner with customers, suppliers, even your competitors. Instead of competition, use co-opetition. Don't fight over the small pieces. Work together and make a bigger pie.

Action Steps

Partnerships are essential in our emerging digital age.

Small players with good partnerships can grab precious market share from larger, established names. Digital commerce rewards innovation and collaboration, not old buildings and traditions.

At the Westin Hotel in Singapore, more than twenty framed certificates hang on the wall announcing ‘Partnership Agreements’ with key customers and suppliers.

Both parties agree to call upon one another as supplier or vendor of first choice, to provide new and special services to each other before offering them to others, and to do all possible to help build each other’s business. The partnership program is reinforced by continuous dialog, quarterly reviews, a partners’ newsletter and other special events. Strong value flows both ways.

Key Learning Point

You can partner with customers, suppliers, even your competitors. Instead of competition, use co-opetition. Don't fight over the small pieces. Work together and make a bigger pie.

Action Steps

W

boration, not old buildings and traditions.

At the Westin Hotel in Singapore, more than twenty framed certificates hang on the wall announcing ‘Partnership Agreements’ with key customers and suppliers.

Both parties agree to call upon one another as supplier or vendor of first choice, to provide new and special services to each other before offering them to others, and to do all possible to help build each other’s business. The partnership program is reinforced by continuous dialog, quarterly reviews, a partners’ newsletter and other special events. Strong value flows both ways.

Key Learning Point

You can partner with customers, suppliers, even your competitors. Instead of competition, use co-opetition. Don't fight over the small pieces. Work together and make a bigger pie.

Action Steps

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Both parties agree to call upon one another as supplier or vendor of first choice, to provide new and special services to each other before offering them to others, and to do all possible to help build each other’s business. The partnership program is reinforced by continuous dialog, quarterly reviews, a partners’ newsletter and other special events. Strong value flows both ways.

Key Learning Point

You can partner with customers, suppliers, even your competitors. Instead of competition, use co-opetition. Don't fight over the small pieces. Work together and make a bigger pie.

Action Steps

ach other’s business. The partnership program is reinforced by continuous dialog, quarterly reviews, a partners’ newsletter and other special events. Strong value flows both ways.

Key Learning Point

You can partner with customers, suppliers, even your competitors. Instead of competition, use co-opetition. Don't fight over the small pieces. Work together and make a bigger pie.

Action Steps

You can partner with customers, suppliers, even your competitors. Instead of competition, use co-opetition. Don't fight over the small pieces. Work together and make a bigger pie.

Action Steps

What are you doing to cultivate exceptional partnerships with your best customers and suppliers? Who can you build a stronger partnership with this month: customers, suppliers, competitors, regulators, peers, employees or bosses? And what about your partnerships at home? The very same principles can apply.