house increases the chances of someone falling in love with the home.

Public open houses don’t just benefit sellers. Although some agents might be reluctant to admit it, open houses offer real estate agents several benefits. If an agent is having difficulty getting their client to prepare their home, an open house can provide a seller extra incentive to make their home look their very best. But, an open house can also benefit a real estate agent directly in ways that are completely independent of the home sale. It’

An Open House is a marketing technique whereby a home is made available for viewing without need for an appointment. An open house is often employed as a way to draw attention to a home by bringing in people who might not otherwise have an opportunity or motivation to see a home. Do open houses really help sell homes? It depends on the type and timing of an open house.

There are actually two kinds of open house events: (1) public and (2) broker. The public open houses are the ones we typically see advertised in newspapers and elsewhere. On the day of the open house, signs with balloons are placed on major streets to draw attention to the featured home. The public is invited to view the home. For security purposes people coming into the home are asked to sign a register. This register may also be used by the host to follow-up with people who viewed the home. Public open houses are usually held on weekends. In my service area, Sunday 1:00 PM – 4:00 PM is the customary time for public open houses. However, there’s no rule that prevents an open house from being held on a different day or time. But, by holding the open house at the customary date and time you can benefit from traffic generated by other open houses in the neighborhood.

So, what’s the benefit of a public open house? There are several benefits. An open house can be a great way to get feedback on a house and validate a home’s price. An open house also exposes a home to buyers that are currently not working with a real estate agent and may not be aware of the home’s availability. Of course, beside this segment of untapped buyers, an open house will also attract its share of “nosy” neighbors. This isn’t all bad. Nosy neighbors have friends and families that may be in the market for a home. If the neighbors like what they see they’ll bring the home to their friend's and family's attention. An open house is also useful for homes that are unique and provide exceptional value, whose desirable qualities and features may not be completely apparent on paper. The incremental traffic provided by an open house increases the chances of someone falling in love with the home.

Public open houses don’t just benefit sellers. Although some agents might be reluctant to admit it, open houses offer real estate agents several benefits. If an agent is having difficulty getting their client to prepare their home, an open house can provide a seller extra incentive to make their home look their very best. But, an open house can also benefit a real estate agent directly in ways that are completely independent of the home sale. It’

spapers and elsewhere. On the day of the open house, signs with balloons are placed on major streets to draw attention to the featured home. The public is invited to view the home. For security purposes people coming into the home are asked to sign a register. This register may also be used by the host to follow-up with people who viewed the home. Public open houses are usually held on weekends. In my service area, Sunday 1:00 PM – 4:00 PM is the customary time for public open houses. However, there’s no rule that prevents an open house from being held on a different day or time. But, by holding the open house at the customary date and time you can benefit from traffic generated by other open houses in the neighborhood.

So, what’s the benefit of a public open house? There are several benefits. An open house can be a great way to get feedback on a house and validate a home’s price. An open house also exposes a home to buyers that are currently not working with a real estate agent and may not be aware of the home’s availability. Of course, beside this segment of untapped buyers, an open house will also attract its share of “nosy” neighbors. This isn’t all bad. Nosy neighbors have friends and families that may be in the market for a home. If the neighbors like what they see they’ll bring the home to their friend's and family's attention. An open house is also useful for homes that are unique and provide exceptional value, whose desirable qualities and features may not be completely apparent on paper. The incremental traffic provided by an open house increases the chances of someone falling in love with the home.

Public open houses don’t just benefit sellers. Although some agents might be reluctant to admit it, open houses offer real estate agents several benefits. If an agent is having difficulty getting their client to prepare their home, an open house can provide a seller extra incentive to make their home look their very best. But, an open house can also benefit a real estate agent directly in ways that are completely independent of the home sale. It’

vents an open house from being held on a different day or time. But, by holding the open house at the customary date and time you can benefit from traffic generated by other open houses in the neighborhood.

So, what’s the benefit of a public open house? There are several benefits. An open house can be a great way to get feedback on a house and validate a home’s price. An open house also exposes a home to buyers that are currently not working with a real estate agent and may not be aware of the home’s availability. Of course, beside this segment of untapped buyers, an open house will also attract its share of “nosy” neighbors. This isn’t all bad. Nosy neighbors have friends and families that may be in the market for a home. If the neighbors like what they see they’ll bring the home to their friend's and family's attention. An open house is also useful for homes that are unique and provide exceptional value, whose desirable qualities and features may not be completely apparent on paper. The incremental traffic provided by an open house increases the chances of someone falling in love with the home.

Public open houses don’t just benefit sellers. Although some agents might be reluctant to admit it, open houses offer real estate agents several benefits. If an agent is having difficulty getting their client to prepare their home, an open house can provide a seller extra incentive to make their home look their very best. But, an open house can also benefit a real estate agent directly in ways that are completely independent of the home sale. It’

Of course, beside this segment of untapped buyers, an open house will also attract its share of “nosy” neighbors. This isn’t all bad. Nosy neighbors have friends and families that may be in the market for a home. If the neighbors like what they see they’ll bring the home to their friend's and family's attention. An open house is also useful for homes that are unique and provide exceptional value, whose desirable qualities and features may not be completely apparent on paper. The incremental traffic provided by an open house increases the chances of someone falling in love with the home.

Public open houses don’t just benefit sellers. Although some agents might be reluctant to admit it, open houses offer real estate agents several benefits. If an agent is having difficulty getting their client to prepare their home, an open house can provide a seller extra incentive to make their home look their very best. But, an open house can also benefit a real estate agent directly in ways that are completely independent of the home sale. It’

house increases the chances of someone falling in love with the home.

Public open houses don’t just benefit sellers. Although some agents might be reluctant to admit it, open houses offer real estate agents several benefits. If an agent is having difficulty getting their client to prepare their home, an open house can provide a seller extra incentive to make their home look their very best. But, an open house can also benefit a real estate agent directly in ways that are completely independent of the home sale. It’s a great way to pick up new clients. Prospective buyers coming to an open house may not be the right buyers for that featured home. In these cases, the agent has an opportunity to offer their services to help the buyers find another more suitable home. In other instances, neighboring homeowners will visit an open house to “audition” a real estate agent with no real interest in the featured home, except perhaps to compare it to their own. Therefore, an open house provides real estate agents opportunities to obtain additional business.

In contrast to a public open house a broker’s open house is only open to licensed real estate agents. A broker’s open house is typically held in the middle of the week and usually only for a few hours. Broker open houses are never publicly advertised. The agent hosting the open house will often offer agents food and drink as an added incentive to attract traffic. In a broker’s open house you are marketing to potential buyers by proxy. Assuming each agent represents multiple buyers there’s a great deal of leverage in marketing to agents. If you can get agents excited about a home it should ultimately translate to a lot of buyer showing appointments.

Public open houses are a low probability proposition and should not be relied on as a principal means of getting a home sold. If you are going to hold a public open house it’s best to do it when it’s fairly new to the market. In fact, you can use an open house on the very first day it’s on the market and treat it as a grand opening. This can be a particularly effective way of using an open house. But, if the idea of having strangers from the public-at-large strolling through your home makes you uncomfortable, don’t fret. A public open house probably benefits an agent more than a seller. So, you can safely skip it. In contrast, a broker’s open house is an excellent marketing activity. But, they should only be done if the home offers something that will get agents excited. An overpriced home in poor condition is not a good candidate for a broker’s open house. In fac