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  • Answer Upon - Why Quality Assurance is Not Enough

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    se your customer.

    Key Learning Point

    You must always improve your systems, methods, standards and procedures. But you must also cultivate the human qualities of intimacy, connection, caring, personality and style. Yes, squeeze those defects out the door, but keep the window open! Let your humanity com

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    How can a company produce zero-defect products, boast dramatic cycle-time reductions, be certified for consistent, reliable performance...and still lose valuable customers?

    Doesn’t the systematic effort to reduce waste, improve yields and streamline processes lead to better service, higher profits and more loyal customers?

    The answer is ‘not necessarily’. Here’s why:

    Quality Assurance (QA) efforts such as ISO Certification, Six Sigma Quality Control and 10X Cycle-Time Reduction can lead to greater consistency, lower costs and higher speed. But these programs alone will not keep your finger on the ever-changing pulse of your customers’ interests, hopes, needs, fears and feelings.

    QA leads to greater predictability and higher standards. That’s important!

    But customers are human. And humans are intrigued by creativity, appreciation, personal touch, extra-mile efforts and surprise. That’s important, too.

    To win with customers in today’s competitive world, you need both.

    You’ve got to work on both continuously. You’ve got to be on time, and turned on. You’ve got to be accurate, and passionate. You’ve got to meet standards, and exceed expectations. You’ve got to please your customer, and sometimes tease your customer.

    Key Learning Point

    You must always improve your systems, methods, standards and procedures. But you must also cultivate the human qualities of intimacy, connection, caring, personality and style. Yes, squeeze those defects out the door, but keep the window open! Let your humanity come

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    loyal customers?

    The answer is ‘not necessarily’. Here’s why:

    Quality Assurance (QA) efforts such as ISO Certification, Six Sigma Quality Control and 10X Cycle-Time Reduction can lead to greater consistency, lower costs and higher speed. But these programs alone will not keep your finger on the ever-changing pulse of your customers’ interests, hopes, needs, fears and feelings.

    QA leads to greater predictability and higher standards. That’s important!

    But customers are human. And humans are intrigued by creativity, appreciation, personal touch, extra-mile efforts and surprise. That’s important, too.

    To win with customers in today’s competitive world, you need both.

    You’ve got to work on both continuously. You’ve got to be on time, and turned on. You’ve got to be accurate, and passionate. You’ve got to meet standards, and exceed expectations. You’ve got to please your customer, and sometimes tease your customer.

    Key Learning Point

    You must always improve your systems, methods, standards and procedures. But you must also cultivate the human qualities of intimacy, connection, caring, personality and style. Yes, squeeze those defects out the door, but keep the window open! Let your humanity com

    You Show Me Yours and I'll Show You Mine
    As much as employers complain of the difficulty finding good employees, few have embraced a formula that assures success. The greater the difficulty finding good employees in your industry, or certain positions within that industry, the greater the need to v
    hanging pulse of your customers’ interests, hopes, needs, fears and feelings.

    QA leads to greater predictability and higher standards. That’s important!

    But customers are human. And humans are intrigued by creativity, appreciation, personal touch, extra-mile efforts and surprise. That’s important, too.

    To win with customers in today’s competitive world, you need both.

    You’ve got to work on both continuously. You’ve got to be on time, and turned on. You’ve got to be accurate, and passionate. You’ve got to meet standards, and exceed expectations. You’ve got to please your customer, and sometimes tease your customer.

    Key Learning Point

    You must always improve your systems, methods, standards and procedures. But you must also cultivate the human qualities of intimacy, connection, caring, personality and style. Yes, squeeze those defects out the door, but keep the window open! Let your humanity com

    Industrial Metal Detectors
    Industrial metal detectors offer maximum protection against ferrous, non-ferrous metal, and stainless steel metal contamination. Industrial metal detectors are used in a variety of applications. The typical areas covered are food, dairy, pharmaceutical, paper,
    .

    To win with customers in today’s competitive world, you need both.

    You’ve got to work on both continuously. You’ve got to be on time, and turned on. You’ve got to be accurate, and passionate. You’ve got to meet standards, and exceed expectations. You’ve got to please your customer, and sometimes tease your customer.

    Key Learning Point

    You must always improve your systems, methods, standards and procedures. But you must also cultivate the human qualities of intimacy, connection, caring, personality and style. Yes, squeeze those defects out the door, but keep the window open! Let your humanity com

    How to Avoid Being Taken Advantage of on Free Consultations
    1. Limit the consultation to 30 minutes!Remember: your time is valuable. Thirty minutes is plenty of time for the prospective client to get to know you, like you, be impressed by you, etc. and sufficient time for you to get a good feel for whether you
    se your customer.

    Key Learning Point

    You must always improve your systems, methods, standards and procedures. But you must also cultivate the human qualities of intimacy, connection, caring, personality and style. Yes, squeeze those defects out the door, but keep the window open! Let your humanity come shining in.

    Action Steps

    Review the active improvement efforts at your organization. You should have ongoing QA programs featuring hard statistics, real experiments and rigorous workflow mapping. At the same time, you must have ‘soft skills’ programs to improve listening, personal communication, cultural respect, ethics, responsibility, recovery, service mindset and customer delight. Make sure you have a healthy mix of both for the success of your business, your employees and your customers.

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