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Answer Upon - Push Into the White Space
One potential marketing strategy for franchisors is to set up two-year agreements with star franchisees to assist in the expansion of regional areas without selling those areas a master franchises. In doing s
Key Learning Point
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You don't need to be American or Asian or European to mak
There was a time when the US armed forces had an ad campaign telling us that you can see the world by joining the armed forces. But now there is a much safer alternative, see the world by getting a job on a c
When your system says ‘no’, ‘cannot’ or ‘won’t do it’, that’s a clue to open up for new possibilities and new approaches that add new value.
Change ‘cannot’ into ‘How can we?’ Transform ‘no’ into ‘Let’s find a yes.’ Convert ‘won’t do it’ into ‘How should we make this happen?’
It took days to communicate by mail, so fax machines crossed the divide. But fax machines were bound to a physical location. Now e-mail bridges the gap.
Mothers can’t work and be close to their children? Day care in the workplace solved the problem.
Computers were too bulky to carry? Laptops became notebooks then personal digital assistants.
The United States has been upfront as a land of perpetual innovation. ‘Do your own thing!’ ‘If it isn’t broken, break it!’ ‘Build a better mousetrap!’ ‘Find a better way!’ These are keynotes of a culture pushing forward. Think Disneyland, Microsoft, Hollywood, Apple, Wal-Mart, Amazon, Amway, Dell...
Key Learning Point
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You don't need to be American or Asian or European to make
Franchisees must worry about employee lawsuits, as employment litigation has shot up dramatically in the last decade. A franchisor must also shield themselves from the potential lawsuits of the franchisee's
It took days to communicate by mail, so fax machines crossed the divide. But fax machines were bound to a physical location. Now e-mail bridges the gap.
Mothers can’t work and be close to their children? Day care in the workplace solved the problem.
Computers were too bulky to carry? Laptops became notebooks then personal digital assistants.
The United States has been upfront as a land of perpetual innovation. ‘Do your own thing!’ ‘If it isn’t broken, break it!’ ‘Build a better mousetrap!’ ‘Find a better way!’ These are keynotes of a culture pushing forward. Think Disneyland, Microsoft, Hollywood, Apple, Wal-Mart, Amazon, Amway, Dell...
Key Learning Point
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You don't need to be American or Asian or European to mak
It’s probably not even your fault. You are great at insurance or plumbing, but clueless when it comes to creating effective marketing in the local directory. So you rely on gut instinct and input from f
Mothers can’t work and be close to their children? Day care in the workplace solved the problem.
Computers were too bulky to carry? Laptops became notebooks then personal digital assistants.
The United States has been upfront as a land of perpetual innovation. ‘Do your own thing!’ ‘If it isn’t broken, break it!’ ‘Build a better mousetrap!’ ‘Find a better way!’ These are keynotes of a culture pushing forward. Think Disneyland, Microsoft, Hollywood, Apple, Wal-Mart, Amazon, Amway, Dell...
Key Learning Point
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You don't need to be American or Asian or European to mak
Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did is unprof
The United States has been upfront as a land of perpetual innovation. ‘Do your own thing!’ ‘If it isn’t broken, break it!’ ‘Build a better mousetrap!’ ‘Find a better way!’ These are keynotes of a culture pushing forward. Think Disneyland, Microsoft, Hollywood, Apple, Wal-Mart, Amazon, Amway, Dell...
Key Learning Point
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You don't need to be American or Asian or European to mak
Our last newsletter series discussed how a website can help grow your brand and your business. We’re going to shift gears a little and consider how we can sometimes get in our own way and actually limit our s
Key Learning Point
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You don't need to be American or Asian or European to make this work. You just need to be awake, alert and keen to make improvements.
Action Steps
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The next time your structure or system says `no', `cannot', or `we don't do it that way', take another look. Think outside the box. Push into the white spaces that surround you. Don't be content just doing it right - find a way to do it better!
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