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Answer Upon - To Build Your Business, Appreciate the Customers You Already Have
When you read the glossies have you ever wondered how these real-life effects are produced? It is the result of technology, digital printing to be precise. Digital printing is a process which uses electronic files to create prints with laser or inkjet printers.Digital printing is the new-generation process which req
What would it cost the bank to make those telephone calls to you? Not much. What might it earn the bank? A lot.
Key Learning Point
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It really amazes me today how most corporations not only stay in business, but how they do the volume of business they actually do? I guess in many cases it comes down to the fact that when making a choice where you are going to do business for a particular product or service, and there's only one choice, your answer is pr
So much energy and expense are spent attracting new business. But so little effort is invested in truly appreciating the customers they already have.
For example, have you ever bought a house with a housing loan? After you moved in, did the bank call to ask about your new home, or send you a housewarming gift?
Have you ever purchased a car with a car loan? Did the bank send you a note afterwards to congratulate you on your new car, or send you a friendly coupon for a free car wash and wax?
Do you have a credit card? Does your bank ever call you just to say ‘Thank you’ for using the card and ask if you are happy with the bank’s service?
At a bankers’ convention I asked if anyone in the audience of 3,000 routinely called their customers just to say ‘Thank you!’ The answer, predictably, was ‘No’.
The bankers were stunned by their own admission.
‘Relax,’ I said. ‘None of the other bankers here are doing it either…not yet.’
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank for more comprehensive service?
What would it cost the bank to make those telephone calls to you? Not much. What might it earn the bank? A lot.
Key Learning Point
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Event Planning, the basic elements demystifiedIt seems no matter the type of work you do or even the type of life you live there always seems to be a need to understand the basic elements of event planning. Whether it’s planning a company Holiday Event, or Staff BBQ, or even your child’s birthday party unde
Have you ever purchased a car with a car loan? Did the bank send you a note afterwards to congratulate you on your new car, or send you a friendly coupon for a free car wash and wax?
Do you have a credit card? Does your bank ever call you just to say ‘Thank you’ for using the card and ask if you are happy with the bank’s service?
At a bankers’ convention I asked if anyone in the audience of 3,000 routinely called their customers just to say ‘Thank you!’ The answer, predictably, was ‘No’.
The bankers were stunned by their own admission.
‘Relax,’ I said. ‘None of the other bankers here are doing it either…not yet.’
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank for more comprehensive service?
What would it cost the bank to make those telephone calls to you? Not much. What might it earn the bank? A lot.
Key Learning Point
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Out-sourcing your Catalog Management is a big step for any organization. It sounds great in theory, but the execution is not always clear. What exactly can you expect from the service provider? How does it really work? …and most importantly: Is it the right thing to do?Often the decision to out-source your Cata
At a bankers’ convention I asked if anyone in the audience of 3,000 routinely called their customers just to say ‘Thank you!’ The answer, predictably, was ‘No’.
The bankers were stunned by their own admission.
‘Relax,’ I said. ‘None of the other bankers here are doing it either…not yet.’
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank for more comprehensive service?
What would it cost the bank to make those telephone calls to you? Not much. What might it earn the bank? A lot.
Key Learning Point
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Websites, e-mail and digital voice mail are changing the game in business. Some companies are taking the lead with great digital service like Computers.com and Amazon.com. Others are falling far behind.A friend of mine had a complaint about the service at a local hotel. He visited the hotel’s website and wrote to th
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank for more comprehensive service?
What would it cost the bank to make those telephone calls to you? Not much. What might it earn the bank? A lot.
Key Learning Point
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A search for "paid surveys" on a search engine like Google, Yahoo, or MSN will give you a few million results to search through. More than likely you have arrived at this article by searching in the same way. And you have probably already seen a few suspicious offers.Get paid to take surveys! Earn up to $250/hr for
What would it cost the bank to make those telephone calls to you? Not much. What might it earn the bank? A lot.
Key Learning Point
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Picking up new business is important, but it can cost a lot in advertising, special discounts, promotions and new customer orientation. Increasing your business with existing customers magnifies the loyalty of those you already have, and substantially boosts your profits.
Action Steps
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Pick up the telephone. Write a letter. Send out a few `free gifts' - not to the new customer you've just signed up, but also to the loyal customers who have been with you all along.
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