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  • Answer Upon - The Customer's Tastebuds Are Always Right

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    Copyright 2006 Dr. Eileen Silva“Conference calls are too expensive.” “I don’t have the money to attend the conference.” “I can’t afford to advertise.” “I’m not making the money John (or whoever) is ma
    else for that matter. Greenwich wants to dominate the Philippine pizza market. As far as they’re concerned, when you are in the Ph
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    When I tasted the Greenwich Pizza ‘Garden Delight’ in the Philippines, my tastebuds got a shock!

    The pizza was covered with sweet tomato sauce and the cheese on top was cheddar.

    I’ve been eating pizza all my life. Pizza is made with tangy tomato sauce and should be covered with mozzarella cheese, right? Sweet sauce and cheddar is no way to make a pizza.

    Unless you want to sell a lot of pizza in the Philippines.

    Greenwich Pizza doesn’t care what pizza is known for in Italy or New York or anywhere else for that matter. Greenwich wants to dominate the Philippine pizza market. As far as they’re concerned, when you are in the Phi

    Do You Make These Ten Management Mistakes?
    As a busy executive, you face some extremely difficult challenges like creating and dominating new markets or finding and keeping the best people.  But then, like many executives, do you find yourself spending
    weet tomato sauce and the cheese on top was cheddar.

    I’ve been eating pizza all my life. Pizza is made with tangy tomato sauce and should be covered with mozzarella cheese, right? Sweet sauce and cheddar is no way to make a pizza.

    Unless you want to sell a lot of pizza in the Philippines.

    Greenwich Pizza doesn’t care what pizza is known for in Italy or New York or anywhere else for that matter. Greenwich wants to dominate the Philippine pizza market. As far as they’re concerned, when you are in the Ph

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    e and should be covered with mozzarella cheese, right? Sweet sauce and cheddar is no way to make a pizza.

    Unless you want to sell a lot of pizza in the Philippines.

    Greenwich Pizza doesn’t care what pizza is known for in Italy or New York or anywhere else for that matter. Greenwich wants to dominate the Philippine pizza market. As far as they’re concerned, when you are in the Ph

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    sell a lot of pizza in the Philippines.

    Greenwich Pizza doesn’t care what pizza is known for in Italy or New York or anywhere else for that matter. Greenwich wants to dominate the Philippine pizza market. As far as they’re concerned, when you are in the Ph

    Call The Professionals!
    No, we don’t mean Bodie and Doyle... now I’m showing my age! So you’ve started your new business and the purse strings are tight (We know, we’ve been there!) So why should you be paying out good money for a l
    else for that matter. Greenwich wants to dominate the Philippine pizza market. As far as they’re concerned, when you are in the Philippines, Philippine tastebuds rule.

    If the local market wants sweet, then sweet tomato sauce it is. If local customers prefer cheddar, spread on the cheddar cheese.

    Global brands Pizza Hut, Shakeys and Dominos all sell pizza in the Philippines. But local Greenwich is the market leader.

    Why? Because Pizza Hut, Shakeys and Dominos all make their pizza to global (not local) pizza standards. With plenty of tangy tomato sauce and mozzarella cheese.

    Key Learning Point
    --------------------------

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