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    Many people, when they first hear about paid online surveys, are highly dubious. Paid surveys? Why would anyone Pay someone to take a survey? Is this for real?

    To answer that you tell them yes, it's for real and explain to them more about how it works.

    You explain to them that: 1. Big companies pay market researchers to find out things that they need to know. 2. Then the market researchers contact survey companies to actually conduct the survey and get the answers. 3. Then the survey makers contact a representative sampling of the target market to get answers to the questions, and 4. These people get invited to take the survey, for which they will get paid.

    Sometimes that answer will satisfy the dubious. Sometimes not.

    Occasionally they counter with something like, "Well now just wait a minute here. They could just go out on the sidewalk in front, stop the first ten people that came by and ask them! Then they would know! They wouldn't have to pay anyone!"

    So you take a deep breath, and offer to make it clearer for them. But you must warn them that the answers have to be a bit technical. There are two concepts that it is important to understand here: A. Target market population and

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    how it works.

    You explain to them that: 1. Big companies pay market researchers to find out things that they need to know. 2. Then the market researchers contact survey companies to actually conduct the survey and get the answers. 3. Then the survey makers contact a representative sampling of the target market to get answers to the questions, and 4. These people get invited to take the survey, for which they will get paid.

    Sometimes that answer will satisfy the dubious. Sometimes not.

    Occasionally they counter with something like, "Well now just wait a minute here. They could just go out on the sidewalk in front, stop the first ten people that came by and ask them! Then they would know! They wouldn't have to pay anyone!"

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    ey makers contact a representative sampling of the target market to get answers to the questions, and 4. These people get invited to take the survey, for which they will get paid.

    Sometimes that answer will satisfy the dubious. Sometimes not.

    Occasionally they counter with something like, "Well now just wait a minute here. They could just go out on the sidewalk in front, stop the first ten people that came by and ask them! Then they would know! They wouldn't have to pay anyone!"

    So you take a deep breath, and offer to make it clearer for them. But you must warn them that the answers have to be a bit technical. There are two concepts that it is important to understand here: A. Target market population an

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    imes not.

    Occasionally they counter with something like, "Well now just wait a minute here. They could just go out on the sidewalk in front, stop the first ten people that came by and ask them! Then they would know! They wouldn't have to pay anyone!"

    So you take a deep breath, and offer to make it clearer for them. But you must warn them that the answers have to be a bit technical. There are two concepts that it is important to understand here: A. Target market population an

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    >anyone!"

    So you take a deep breath, and offer to make it clearer for them. But you must warn them that the answers have to be a bit technical. There are two concepts that it is important to understand here: A. Target market population and B: Representative sample.

    Target market population. First off, the big companies asking the questions (and paying for the answers) have a particular market or population segment in mind. If they sell, let's say, ladies underwear, for example, they want to know the opinions of those people who buy ladies underwear. Probably the segment of the overall population that is likely to buy ladies underwear can be narrowly defined to include the ladies themselves (principle buyers) and the ladies' husbands and boyfriends (also sometime buyers).

    So the only valid opinions, the only opinions the big company is interested in, are those of that segment of the population that is composed of people in one of those three categories, with major focus on the first group, the ladies themselves. All other opinions are irrelevant and worthless to the researchers because they have no predictive value in the ladies underwear market.

    Further, if they distribute and sell their products only i

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