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Answer Upon - Greeting Potential Clients: What Is a Positive Reception Worth?
If you think advertising is a high-stakes gamble, one that is full of risks and gimmicks at expensive prices, think again. Advertising follows, in fact, some very logical rules. The first is that good advertising is based on market research. Before you advertise, you need to understand the customers you're trying to reach. What are their needs? What factors influence their decisions to buy? What features
Most folks would have heard that and have hung-up, moving on to the next vision center on their list.
I probed further. “You don’t do Lasik? Your web site says you do!”
“Well, we do and we don’t,
How is branding different than marketing?Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions and changing with the seasons, the trunk is the marketing strategy, connecting the brand and the tactics. In this way
Lasik, as you may know, is a laser assisted eye surgery that enables people to restore their vision and to not need corrective lenses for many of their activities.
I’ve called into several offices that advertise this service and I’ve asked some simple questions, ones that they hear every day:
“Do you do Lasik, there?”
“How much does Lasik cost?”
“What’s the difference between Lasik, which I’m told cuts the eye, and other operations that don’t?”
“What’s this I hear about halos and other problems after surgery?”
The reception I have experienced has varied from incredibly dumb to very sophisticated.
In one memorable conversation, I asked: “Do you do Lasik, there?” and the answer I got, without further explanation was a flat, “No.”
Most folks would have heard that and have hung-up, moving on to the next vision center on their list.
I probed further. “You don’t do Lasik? Your web site says you do!”
“Well, we do and we don’t,”
The Canadian oil sands represent one of the most lucrative investment opportunities to oil and gas investors. With a reserve life of 35 – 50 years the oil sands will be a major source of crude oil for the years to come and will have a dramatic impact on crude oil prices. From an investor perspective it is valuable to know who the major players are in the Canadian Oil sands. Below are 4 of the major players in the C
I’ve called into several offices that advertise this service and I’ve asked some simple questions, ones that they hear every day:
“Do you do Lasik, there?”
“How much does Lasik cost?”
“What’s the difference between Lasik, which I’m told cuts the eye, and other operations that don’t?”
“What’s this I hear about halos and other problems after surgery?”
The reception I have experienced has varied from incredibly dumb to very sophisticated.
In one memorable conversation, I asked: “Do you do Lasik, there?” and the answer I got, without further explanation was a flat, “No.”
Most folks would have heard that and have hung-up, moving on to the next vision center on their list.
I probed further. “You don’t do Lasik? Your web site says you do!”
“Well, we do and we don’t,
I'm often asked if I could just do either the print side or the website side of a brand design project. And while that's certainly possible, I don't recommend it.Splitting a branding project typically results in a lack of consistency between pieces in your marketing kit. All of your brand materials should have similar design elements. When a project is split among different design firms, often those firms don't
“How much does Lasik cost?”
“What’s the difference between Lasik, which I’m told cuts the eye, and other operations that don’t?”
“What’s this I hear about halos and other problems after surgery?”
The reception I have experienced has varied from incredibly dumb to very sophisticated.
In one memorable conversation, I asked: “Do you do Lasik, there?” and the answer I got, without further explanation was a flat, “No.”
Most folks would have heard that and have hung-up, moving on to the next vision center on their list.
I probed further. “You don’t do Lasik? Your web site says you do!”
“Well, we do and we don’t,
Lately, private label products have made a tremendous impact on the U.S. market, affecting almost everyone, from producers to retailers to consumers. Private label products are products whose name or brand solely belongs to a specific retailer (e.g. Wal-Mart and Marks & Spencer). Let’s say that you’re in a grocery store. At first you see all those gourmet sandwiches with brands that have long been familiar to you. The
In one memorable conversation, I asked: “Do you do Lasik, there?” and the answer I got, without further explanation was a flat, “No.”
Most folks would have heard that and have hung-up, moving on to the next vision center on their list.
I probed further. “You don’t do Lasik? Your web site says you do!”
“Well, we do and we don’t,
When it comes to some of the most uncomfortable situations and discussions that arise in the workplace, mulling over the issue of your salary might be one of the most intimidating and stressful topics to deal with. Since the cost of living rises over time, it may be left to you to bring up the subject to your employer when a raise hasn't been granted. At other times, you are just starting out in the work world or new
Most folks would have heard that and have hung-up, moving on to the next vision center on their list.
I probed further. “You don’t do Lasik? Your web site says you do!”
“Well, we do and we don’t,” was the next jaw-dropping reply.
“What does that mean?” I asked, genuinely perplexed.
“We do Lasik, but we don’t do the operations HERE,” she finally clarified.
Had she been trained well, she would have either assumed I was speaking about the availability of the procedure or she would have detected the possibility for misunderstanding and would have clarified my intention before responding with a yes or no.
Most offices failed to “close the deal,” which in this case means proactively asking me to come in for an appointment in a way that is persuasive, but also friendly and professional.
Some were evasive, contorting their answers in grotesque ways to avoid quoting even a ballpark figure for the procedure.
The most professional of the group over-talked, getting into details that might be of interest at a convention of ophthalmolo
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