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  • Answer Upon - U.S. Antitrust Laws and Your Business

    Dissatisfied With Your Website and Its Traffic?
    There are a lot of small business owners that we talk to that are not happy with the results of the website that they paid a web site design company to build for them, or the traffic they paid an internet marketer to generate. They complain that the site is plain or is hard to update or that is has received little traffic or generated the few sales.The blame lies with the small business as much as the web site design company. When small businesses hire web site companies they tell the designers basically what they want but leave most of the deci
    e.

    For example: Let's say that I manufacture lawn mowers. I work a deal with my engine supplier to get a discount on engines for my mowers, which is less than his competitor sells them for. Then I get my engine supplier to boycott my competitor, forcing him [my competition] to buy his engines at a higher price, resulting in my competitor's mowers costing the consumer more to buy than mine.

    Restricted advertising - "Restrictions on price advertising can be illegal if they deprive consumers of important information. Restrictions on non-price advertising also may be illegal if the evidence shows the restrictions

    5 Keys to Online Business Success
    How often do you change focus when a new opportunity comes into view? Do you try and sell something one day and then find something better to sell on the next? Are you sticking to only one product without adding new ones to augment your existing one?If you answered yes to any of these questions, then you need to seriously look at how you are conducting your business. The biggest question is, "Are you treating your online business as a true business or are you looking at it as a hobby?"The problem is generally that most individuals do not
    I have been a member of iCop for a long time now. One of my favorite benefits of membership is reading jl. Scott's "Internet Marketing Trade Journal." She really puts out a great ezine.

    Anywho... The reason I mention the Trade Journal is because of an article I recently read there. This article was about antitrust laws, and I learned a thing or two from it. Furthermore, it prompted me to do some investigating on my own, and I'd like to share that information with you.

    Antitrust laws were created to promote competition in business. Competition is a very positive thing for the consumer. Competiton in business, allows for the consumer to shop around for the best product at the best price. Without competition in business, we, as consumers would be at the mercy of manufacturers, and would stuck paying top dollar for everything.

    Remember when AT&T was the only telephone service? The government stepped in and broke up their monopoly on communication services, to allow other companies to offer services at a competitive rate. Now we have more communication options, and can shop for the best one based our needs and budget.

    However, antitrust laws are not just applicable to big corporations. These laws apply to anyone selling anything, including Internet marketers.

    The application of these laws covers quite a few areas, here are just a few:

    Price fixing
    Restricting Output
    Market division
    Boycotts
    Restricted advertising
    Tie-in sales

    Price Fixing - Agreements made between competitors to maintain a specific price, or credit terms, on a product or service. Blatant price fixing is subject to criminal prosecution.

    What this means is that if I am selling a product and offer resale rights to it, I cannot dictate to the reseller at what price they can sell it for. The best I can do is to list a MSRP (manufacturer suggested retail price). I have to allow the reseller to compete with my price. If the reseller wants to sell the product for 2 cents less than what I am selling it for, they have the right to do that.

    Market division - This refers to competitors lining out market territories. They agree to split the market and each work a predetermined share of it, locking out others not participating in the agreement. This type of joint venture is illegal.

    Boycotts - This situation occurs when competitors agree not to do business with specific other persons or businesses, forcing another to pay an inflated price.

    For example: Let's say that I manufacture lawn mowers. I work a deal with my engine supplier to get a discount on engines for my mowers, which is less than his competitor sells them for. Then I get my engine supplier to boycott my competitor, forcing him [my competition] to buy his engines at a higher price, resulting in my competitor's mowers costing the consumer more to buy than mine.

    Restricted advertising - "Restrictions on price advertising can be illegal if they deprive consumers of important information. Restrictions on non-price advertising also may be illegal if the evidence shows the restrictions h

    Residential Steel Buildings
    Residential steel buildings are becoming more popular in the construction industry. Different parts of a residential building are manufactured in a factory. Steel is the raw material used to make the skeleton of the building. Advantages of residential steel buildings are low building cost, durability and less time consumption.You can suggest the basic design of the home and select the type of roof, interior wall, and number of doors and windows. Any other individual enrichment of the building can also be suggested at the time of designing. After
    llows for the consumer to shop around for the best product at the best price. Without competition in business, we, as consumers would be at the mercy of manufacturers, and would stuck paying top dollar for everything.

    Remember when AT&T was the only telephone service? The government stepped in and broke up their monopoly on communication services, to allow other companies to offer services at a competitive rate. Now we have more communication options, and can shop for the best one based our needs and budget.

    However, antitrust laws are not just applicable to big corporations. These laws apply to anyone selling anything, including Internet marketers.

    The application of these laws covers quite a few areas, here are just a few:

    Price fixing
    Restricting Output
    Market division
    Boycotts
    Restricted advertising
    Tie-in sales

    Price Fixing - Agreements made between competitors to maintain a specific price, or credit terms, on a product or service. Blatant price fixing is subject to criminal prosecution.

    What this means is that if I am selling a product and offer resale rights to it, I cannot dictate to the reseller at what price they can sell it for. The best I can do is to list a MSRP (manufacturer suggested retail price). I have to allow the reseller to compete with my price. If the reseller wants to sell the product for 2 cents less than what I am selling it for, they have the right to do that.

    Market division - This refers to competitors lining out market territories. They agree to split the market and each work a predetermined share of it, locking out others not participating in the agreement. This type of joint venture is illegal.

    Boycotts - This situation occurs when competitors agree not to do business with specific other persons or businesses, forcing another to pay an inflated price.

    For example: Let's say that I manufacture lawn mowers. I work a deal with my engine supplier to get a discount on engines for my mowers, which is less than his competitor sells them for. Then I get my engine supplier to boycott my competitor, forcing him [my competition] to buy his engines at a higher price, resulting in my competitor's mowers costing the consumer more to buy than mine.

    Restricted advertising - "Restrictions on price advertising can be illegal if they deprive consumers of important information. Restrictions on non-price advertising also may be illegal if the evidence shows the restrictions

    Your Direct Mail Donors Should Be Arrested (By Your Letter Opening)
    The first time I was shelled by enemy artillery, I learned a vital lesson that applies to the success of your fundraising letters. I was lying in a slit trench on Mount Wall, about 35 kilometres west of the town of Stanley, in the Falkland Islands. The year was 1982, the Falklands War. The Argentines were lobbing 105mm Pack Howitzer shells around my position, trying to dislodge my Royal Marines Commando troop. But their fire was ineffective. You see, the soil in the Falkland Islands consists largely of peat bogs. The s
    anything, including Internet marketers.

    The application of these laws covers quite a few areas, here are just a few:

    Price fixing
    Restricting Output
    Market division
    Boycotts
    Restricted advertising
    Tie-in sales

    Price Fixing - Agreements made between competitors to maintain a specific price, or credit terms, on a product or service. Blatant price fixing is subject to criminal prosecution.

    What this means is that if I am selling a product and offer resale rights to it, I cannot dictate to the reseller at what price they can sell it for. The best I can do is to list a MSRP (manufacturer suggested retail price). I have to allow the reseller to compete with my price. If the reseller wants to sell the product for 2 cents less than what I am selling it for, they have the right to do that.

    Market division - This refers to competitors lining out market territories. They agree to split the market and each work a predetermined share of it, locking out others not participating in the agreement. This type of joint venture is illegal.

    Boycotts - This situation occurs when competitors agree not to do business with specific other persons or businesses, forcing another to pay an inflated price.

    For example: Let's say that I manufacture lawn mowers. I work a deal with my engine supplier to get a discount on engines for my mowers, which is less than his competitor sells them for. Then I get my engine supplier to boycott my competitor, forcing him [my competition] to buy his engines at a higher price, resulting in my competitor's mowers costing the consumer more to buy than mine.

    Restricted advertising - "Restrictions on price advertising can be illegal if they deprive consumers of important information. Restrictions on non-price advertising also may be illegal if the evidence shows the restrictions

    The Benefits of Owning a Home Business
    There are considerable benefits to owning a home-based business. Some of the benefits fall into a tangible category such as the possibility of increased income and more time available for family. However, there is an equally important category of benefits that could best be described as intangible. These benefits are difficult to quantify with a specific monetary amount but instead refer to the happiness and sense of satisfaction that is gained by the home-based business person. I will briefly explore a few of the tangible and intangible benefits t
    (manufacturer suggested retail price). I have to allow the reseller to compete with my price. If the reseller wants to sell the product for 2 cents less than what I am selling it for, they have the right to do that.

    Market division - This refers to competitors lining out market territories. They agree to split the market and each work a predetermined share of it, locking out others not participating in the agreement. This type of joint venture is illegal.

    Boycotts - This situation occurs when competitors agree not to do business with specific other persons or businesses, forcing another to pay an inflated price.

    For example: Let's say that I manufacture lawn mowers. I work a deal with my engine supplier to get a discount on engines for my mowers, which is less than his competitor sells them for. Then I get my engine supplier to boycott my competitor, forcing him [my competition] to buy his engines at a higher price, resulting in my competitor's mowers costing the consumer more to buy than mine.

    Restricted advertising - "Restrictions on price advertising can be illegal if they deprive consumers of important information. Restrictions on non-price advertising also may be illegal if the evidence shows the restrictions

    Millionaire Wealth Building Is Not Rocket Science
    I’ve always been intrigued by wealth in our North American society. I would like to share some of my core findings and get you on the way to becoming wealthy and fulfilled. First, a few questions.Are your core values in line with most millionaires? Are you setting wealth goals and tracking them honestly in order to substantially increase your net worth? Who are you? Is wealth part of your life equation?What does it mean to be a fulfilled millionaire?Pick up any newspaper and you’ll see there is plenty of new
    e.

    For example: Let's say that I manufacture lawn mowers. I work a deal with my engine supplier to get a discount on engines for my mowers, which is less than his competitor sells them for. Then I get my engine supplier to boycott my competitor, forcing him [my competition] to buy his engines at a higher price, resulting in my competitor's mowers costing the consumer more to buy than mine.

    Restricted advertising - "Restrictions on price advertising can be illegal if they deprive consumers of important information. Restrictions on non-price advertising also may be illegal if the evidence shows the restrictions have anticompetitive effects and lack reasonable business justification. The FTC recently charged a group of auto dealers with restricting comparative and discount advertising to the detriment of consumers." http://www.ftc.gov/bc/compguide/illegal.htm

    Tie-in sales - This is when the condition of sale for one product, or service requires the purchase of another, which may, or may not be desirable to the consumer, or which can be purchased elsewhere for less.

    These are just a few examples of antitrust law applications. I picked these to share with you for a specific reason. That reason being; many Internet marketing gurus are in violation of these laws on a regular basis. They refer to it as joint venturing.

    Whether or not they knowingly violate these laws is a matter of speculation. Perhaps gurus don't know everything. Perhaps they don't know that limiting the supply of a product, to drive up the price, is illegal. (How many gurus can you think of that have been doing that lately?)

    At least now you know these things.

    For more information on U.S Antitrust Law http://www.ftc.gov/bc/compguide

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    The Trii-Zine Ezine
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