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    listening, because it is crucial to our success in sales and in customer service. I point out that this activity is given short shrift today.

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    A few years ago, a Fortune 500 company struck gold with a marketing theme.

    It was simple, direct, and it created a competitive advantage. Ads that the company ran said:

    “We understand the importance of LISTENING.”

    I happened to be a consultant to the company at the peak of this campaign, and I knew it was committed to walking the walk, not just talking the talk. It mandated that employees take listening courses on company time, at company expense.

    For a short time, it appeared that the rest of corporate America was taking note, and following this lead. Listening courses sprang up, overnight, seemingly everywhere.

    In my seminars, to this day, I feature a unit on listening, because it is crucial to our success in sales and in customer service. I point out that this activity is given short shrift today.

    For instance, colleges proud

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    /p>

    “We understand the importance of LISTENING.”

    I happened to be a consultant to the company at the peak of this campaign, and I knew it was committed to walking the walk, not just talking the talk. It mandated that employees take listening courses on company time, at company expense.

    For a short time, it appeared that the rest of corporate America was taking note, and following this lead. Listening courses sprang up, overnight, seemingly everywhere.

    In my seminars, to this day, I feature a unit on listening, because it is crucial to our success in sales and in customer service. I point out that this activity is given short shrift today.

    For instance, colleges prou

    The Motivating Power of Purpose
    Patrick Atkins is Senior Manager for Agency Training of a major insurance company. When people asked what he did for a living, he used to reply, ‘I sell life insurance’.In his second year of selling, a customer died in an accident and he went to visit th
    walk, not just talking the talk. It mandated that employees take listening courses on company time, at company expense.

    For a short time, it appeared that the rest of corporate America was taking note, and following this lead. Listening courses sprang up, overnight, seemingly everywhere.

    In my seminars, to this day, I feature a unit on listening, because it is crucial to our success in sales and in customer service. I point out that this activity is given short shrift today.

    For instance, colleges prou

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    rporate America was taking note, and following this lead. Listening courses sprang up, overnight, seemingly everywhere.

    In my seminars, to this day, I feature a unit on listening, because it is crucial to our success in sales and in customer service. I point out that this activity is given short shrift today.

    For instance, colleges prou

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    listening, because it is crucial to our success in sales and in customer service. I point out that this activity is given short shrift today.

    For instance, colleges proudly display their debate teams’ trophies in elaborate cases. Competitions are held, internationally, to promote excellence in speaking.

    But there are no “great speakers” without great listeners, who are capable enough to make that critical determination.

    When we truly listen to another, we bestow a unique gift: our full attention. Listening means we’re putting that person first. It is the ultimate manifestation of that assertion that so many companies make: “Your business is important to us.”

    Do you want to improve customer “relationships?” That’s made a lot easier through listening, which is the way we learn about each other, create rapport and identification, and develop t

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