There is a pervasive assumption that small firms are more creative and innovative than larger firms. That is, they identify problems and generate ideas (creativity) and idea select, develop and commercialise (innovate) those ideas to a greater degree than larger firms. However, there is a large degree of untruth to this assumption:
Take a good look at your free offer. Does it require that you or your employees enter the home of your customer? Does it require your customer to purchase something or give you unnecessary personal information? A “yes” to any of these questions will lower your customer’s comfort level and push them farther from you and your product.
This is the first of three articles I have written on ‘How to be Successful in a Work from Home Business’ Where do you start and what are the pitfalls that lay ahead? A series of simple steps that I have learnt from my experience having run a successful home based business for over 20 years.