Tags |
|
|
Links |
|
|
Answer Upon - Customer Retention - Do You Know Who They Are?
CAREERS - SUCH A WIDE RANGE OF POSSIBILITIES.SO OFTEN WE GET LOST IN THE SEARCH - WE LOOSE THE PROSPECT OF FINDING OUT OUR SPECIAL SKILLS AND THE VISIBLE TALENTS WE HAVE.1. IS MONEY THE DRIVING FORCE - CHOOSING THE CAREER?2. WHEN DO WE KNOW THAT WE ARE WORKING IN THE RIGHT FIELD? WE CHOSE RIGHT!!!3. IS OUR CAREER IMPACTING OUR HOME LIFE AND OUR SEX LIFE?Indeed work is a major part of our lives. The average individual works 35-45 years in their lifetime AND THESE ARE THE FACTS:1. So often money is the driving force choosing the career. It is an individual approach. Some people
Communication internally is just as important.
Its amazing how many business owners put so much effort into trying to bring customers to their business but neglect to plan for their arrival.
If you have staff, you want to make sure that any and all tips, specials, information, new products or special order opportunities are clearly communicated as often and cl
I’ll always remember Melanie. She wasn’t my first girlfriend. My wife Jill was my first girlfriend, and my second and ...well you get the picture. Melanie wasn’t my 7th grade English teacher either. That unfortunate task went to Mrs. Jonestup, who faithfully tried teaching me grammar, while I stared out the window. Melanie was my server on a recent trip to the California Pizza Kitchen. She smiled the entire time a friend and I were having lunch. Despite the fact that he and I seldom agree on much, on this we reached instant accord: Melanie’s smile truly made us feel welcome.Nothing can start an encounter
But every day, business owners and managers let their hard earned money go right out the door and don't even know it.
It leaves due to lack of attention, lack of focus and lack of long-term thinking. And here's what you can do to make it stop!
Who are these people?
Whether you spend just hundreds of dollars or thousands on marketing your business, you should simply stop it all together if you don't take the time to figure out who your customers are. How do you do that?
Why not ask?
As far as I'm concerned, an ad that brings a propect to your business is just as effective as an ad that brings a buying customer to your business. It's all about foot traffic (or virtual traffic as the case with website commerce.)
However, most folks are so busy in their everyday affairs of running their business that don't take the time to see it that way.
So tip number one is think of tomorrow and find a way to get contact information of everyone that walks in, calls or emails your business. Maybe its a guest book or a newsletter or simply through conversation, but get it and log it somewhere. We'll talk about why in a second.
Why did they come in?
Find out what brought them to your business to begin with. More than likely this will involve you or someone from your staff interacting with the customer to find out.
In our office, when the phone rings with a potential customer looking for marketing advice or web site details, I immediately insert "so how did you hear about us?" into the conversation.
Why does it matter? Well because the second tip is to find out what kind of advertising (or "non-advertising") actually brings folks to your company. What I mean by "non-advertising" is that quite often, folks come in due to a referral or walk-by traffic.
If you have some resources to allow this, try having a few different phone numbers and running them in your television or print ads. If the numbers are not published, then its a good tracking method for those phone calls.
If you're spending money on advertising - you need to know what works and what doesn't. The smart way to market is to find out what works and get rid of everything else. Unless, of course, you enjoy losing money!
A list worth its weight in gold.
Now the good thing about creating your customer list and adding to it whenever possible (this is also called a database) is to use it to your advantage. If you have your list and don't use it, again you're wasting money and effort.
The third tip is to communicate on a regular basis with that list. Send an email or mail them a letter. Hire an intern to make phone calls and offer special savings for help with a customer survey. Learn from your list and use it to make sales and grow your business. These people konw who you are and what you do - so work that to your advantage!
Communication internally is just as important.
Its amazing how many business owners put so much effort into trying to bring customers to their business but neglect to plan for their arrival.
If you have staff, you want to make sure that any and all tips, specials, information, new products or special order opportunities are clearly communicated as often and cle
Myspace was orignally just a place for teens to upgrade their instant messaging between friends. Then when it took on a whole new dimension of individuals searching the Myspace scene for music sharing, dating, and displaying individual talents, it skyrocketed into the far reaches of our universe of cyberspace.Myspace is so much to so many that it has catapulted itself with the help of millions of individuals to THE HOTTEST SITE ONLINE!Learn more:wealthsmith.com/myspace-is-my-space.htmMyspace allows each myspace member to fully customize their site in every imaginable way. You can plac
However, most folks are so busy in their everyday affairs of running their business that don't take the time to see it that way.
So tip number one is think of tomorrow and find a way to get contact information of everyone that walks in, calls or emails your business. Maybe its a guest book or a newsletter or simply through conversation, but get it and log it somewhere. We'll talk about why in a second.
Why did they come in?
Find out what brought them to your business to begin with. More than likely this will involve you or someone from your staff interacting with the customer to find out.
In our office, when the phone rings with a potential customer looking for marketing advice or web site details, I immediately insert "so how did you hear about us?" into the conversation.
Why does it matter? Well because the second tip is to find out what kind of advertising (or "non-advertising") actually brings folks to your company. What I mean by "non-advertising" is that quite often, folks come in due to a referral or walk-by traffic.
If you have some resources to allow this, try having a few different phone numbers and running them in your television or print ads. If the numbers are not published, then its a good tracking method for those phone calls.
If you're spending money on advertising - you need to know what works and what doesn't. The smart way to market is to find out what works and get rid of everything else. Unless, of course, you enjoy losing money!
A list worth its weight in gold.
Now the good thing about creating your customer list and adding to it whenever possible (this is also called a database) is to use it to your advantage. If you have your list and don't use it, again you're wasting money and effort.
The third tip is to communicate on a regular basis with that list. Send an email or mail them a letter. Hire an intern to make phone calls and offer special savings for help with a customer survey. Learn from your list and use it to make sales and grow your business. These people konw who you are and what you do - so work that to your advantage!
Communication internally is just as important.
Its amazing how many business owners put so much effort into trying to bring customers to their business but neglect to plan for their arrival.
If you have staff, you want to make sure that any and all tips, specials, information, new products or special order opportunities are clearly communicated as often and cl
Do you feel that your trucking company is heading straight for a cliff? Do you feel that your trucking company is stuck in neutral? Or worse, do you have lots of slow paying freight bills and not a lot of cash in your business bank account?Having slow paying clients is one of the worst problems that you can have. Especially when you own a cash hungry trucking company that needs money to pay for drivers, repairs, fuel and equipment. The biggest cash flow issue comes from your slow paying customers that can take up to 60 days to pay your freight bills.If you are like most owners, your first r
In our office, when the phone rings with a potential customer looking for marketing advice or web site details, I immediately insert "so how did you hear about us?" into the conversation.
Why does it matter? Well because the second tip is to find out what kind of advertising (or "non-advertising") actually brings folks to your company. What I mean by "non-advertising" is that quite often, folks come in due to a referral or walk-by traffic.
If you have some resources to allow this, try having a few different phone numbers and running them in your television or print ads. If the numbers are not published, then its a good tracking method for those phone calls.
If you're spending money on advertising - you need to know what works and what doesn't. The smart way to market is to find out what works and get rid of everything else. Unless, of course, you enjoy losing money!
A list worth its weight in gold.
Now the good thing about creating your customer list and adding to it whenever possible (this is also called a database) is to use it to your advantage. If you have your list and don't use it, again you're wasting money and effort.
The third tip is to communicate on a regular basis with that list. Send an email or mail them a letter. Hire an intern to make phone calls and offer special savings for help with a customer survey. Learn from your list and use it to make sales and grow your business. These people konw who you are and what you do - so work that to your advantage!
Communication internally is just as important.
Its amazing how many business owners put so much effort into trying to bring customers to their business but neglect to plan for their arrival.
If you have staff, you want to make sure that any and all tips, specials, information, new products or special order opportunities are clearly communicated as often and cl
In a past life, a former colleague of mine taught our company the concept of the Complaint-O-Meter for handling guest complaints.We’ve all been through various types of complaints as both a customer and an employee. You remember both ends of the extreme. On one hand, the Ritz Carlton hotel has empowered any employee to handle any complaint or issue up to $2,000. On the other hand are many of their competitors: Have a complaint? You’re told to call the office or fill out this comment card.When handling complaints, here are a couple keys:- Understand the lifetime value of a customer. Too often,
If you're spending money on advertising - you need to know what works and what doesn't. The smart way to market is to find out what works and get rid of everything else. Unless, of course, you enjoy losing money!
A list worth its weight in gold.
Now the good thing about creating your customer list and adding to it whenever possible (this is also called a database) is to use it to your advantage. If you have your list and don't use it, again you're wasting money and effort.
The third tip is to communicate on a regular basis with that list. Send an email or mail them a letter. Hire an intern to make phone calls and offer special savings for help with a customer survey. Learn from your list and use it to make sales and grow your business. These people konw who you are and what you do - so work that to your advantage!
Communication internally is just as important.
Its amazing how many business owners put so much effort into trying to bring customers to their business but neglect to plan for their arrival.
If you have staff, you want to make sure that any and all tips, specials, information, new products or special order opportunities are clearly communicated as often and cl
On Friday night, as I am sitting in my study room, a thought just crossed my mind…is it right to accept a job opportunity with your ex-employer? I know some of you might say, “No, one should not” and many of you might say, “Yes, One should”. Lets analyze, why people change their jobs. Those who have conducted exit interviews in their career will agree that most of the time (almost 95% of the time) people change their jobs for any of the following reasons:1. High Salary2. Good Career Growth3. Brand Name4. Their present boss is not good5. He or she is not compatible with his team
Communication internally is just as important.
Its amazing how many business owners put so much effort into trying to bring customers to their business but neglect to plan for their arrival.
If you have staff, you want to make sure that any and all tips, specials, information, new products or special order opportunities are clearly communicated as often and clearly as possible. Don't take that for granted!
If its just you, then make sure you have documentation (flyers, brochures or a website) that can answer questions or peak interest so you can be two places at once.
Do no take your knowledge for granted.
Just because you know things about your product and your business does not mean your staff or your customers do.
You can never share too much information with your staff or your customers when it comes to the benefit of your business.
Find a way to make a customer
The final point is to think of your customers needs before they do and take advantage of that knowledge or skill.
Your customer has options (unless you're wicked fortunate to be in a non-compete industry!) It's your job to convince them you are the best choice for their needs. The best part - most of the time they really don't know their needs.
Its scary for someone to make a commitment or a decision without feeling completely comfortable. So make them comfortable. Offer to give them free advice or a free analysis of their project.
Give them some pointers based on your professional experience.
Perhaps some handouts or sit down meeting.
This can be a free or cheap service. Heck, you may lose money or break even at best. But what it does is give you an insight as to their real needs or, even better, insight as to other ways your business can help them!
Always be willing and prepared to help your customer know more, get more and see more about your business and you'll stop sending money out your doors!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/15596/hubyou-Customer-Retention--Do-You-Know-Who-They-Are.html">Customer Retention - Do You Know Who They Are?</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/15596/hubyou-Customer-Retention--Do-You-Know-Who-They-Are.html]Customer Retention - Do You Know Who They Are?[/url]
Related Articles:
Grab Your Share of Untold Amounts of Advertising Dollars
B2B Marketing Health and Elder Care Services
Bad Customer Service Does Not Happen Overnight
Bookmark it:
|