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Answer Upon - Revealed - A Simple Formula For Success! Exceeding Expectations
When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Flyers are simply full page ads that are distributed directly to your potential customers. There are several ways in which they can be distributed.You can either make the flyers yourself or have them made professionally, which might not be
Most of us would never even consider eating our lunch in the bathroom, yet we do it all the time in our office. Recent studies show there are more germs in the average office than in the average bathroom! Perhaps that is a good indicator that keeping your office clean is really important.For most office employees, keeping their office clean isn’t something they really have time to make a priority. Can you imagine telling your manager that your report w
For me this is a great formula, but in itself it also raises a number of questions. For example, to deliver a plus one, to exceed something, you must know what that something is in the first place… so do you? Do you know what your customer expectations are at each moment of contact? I am constantly surprised by how many of our clients don’t. They have their own personal opinions of what their customers’ expectations are, they believe they know, but can they show me evidence, no! They perhaps show me a survey they conducted over 10 years ago and say “I’m sure it’s the same now”!
If you want a clue as to what your customers expectations are then just listen to the words they use. Customers say, “I didn’t expect to be treated in that way”. People use the word expects a great deal……..when they do they are referring to their inner expectations………which they then use to measure your performance against those expectations.
On our seminars and conferences, I frequently ask the audience to close their eyes and think of landing in an airport in a foreign country they have never visited before. I ask them to look around and tell me what it is like and how they feel. People begin to tell me, they normally say they feel anxious, confused, they are concerned and worried as they have landed in a foreign country and are not certain what to do and where to go, they are defensive. What are they describing here?…..They are describing emotions, they are describing their emotional expectations, they are describing how they EXPECT to feel. Therefore we tell our client
You can make savings as you pay to your employees! Now, which employer would not like to know more about this possibility?? It is not the tricky option of robbing Paul to pay Peter. The savings are affected through genuine, lawful methods.Well, I am talking about payroll accounting software.If you are working or have worked for the Establishment and Pay Roll Section in a large organization, you know how tedious and cumbersome the job of preparin
If you want a clue as to what your customers expectations are then just listen to the words they use. Customers say, “I didn’t expect to be treated in that way”. People use the word expects a great deal……..when they do they are referring to their inner expectations………which they then use to measure your performance against those expectations.
On our seminars and conferences, I frequently ask the audience to close their eyes and think of landing in an airport in a foreign country they have never visited before. I ask them to look around and tell me what it is like and how they feel. People begin to tell me, they normally say they feel anxious, confused, they are concerned and worried as they have landed in a foreign country and are not certain what to do and where to go, they are defensive. What are they describing here?…..They are describing emotions, they are describing their emotional expectations, they are describing how they EXPECT to feel. Therefore we tell our clien
Logos are everywhere to be seen... rather, we can even call them omnipresent! Wherever we go, we find ourselves literally surrounded by logos. Be it our homes, office, restaurants, market, shopping malls, roads................ you name it and it's there. Since the Industrial Revolution, there has been a sea change in the commercial outlook of the world. Rapid industrialization led to the emergence of corporate organizations and business houses; all striving t
If you want a clue as to what your customers expectations are then just listen to the words they use. Customers say, “I didn’t expect to be treated in that way”. People use the word expects a great deal……..when they do they are referring to their inner expectations………which they then use to measure your performance against those expectations.
On our seminars and conferences, I frequently ask the audience to close their eyes and think of landing in an airport in a foreign country they have never visited before. I ask them to look around and tell me what it is like and how they feel. People begin to tell me, they normally say they feel anxious, confused, they are concerned and worried as they have landed in a foreign country and are not certain what to do and where to go, they are defensive. What are they describing here?…..They are describing emotions, they are describing their emotional expectations, they are describing how they EXPECT to feel. Therefore we tell our clien
Many business owners don’t realize how important it is to get payroll tax payments made on time. If a late payment is made, once the IRS catches up to it, the penalties are quite stiff: 10% off the top, plus interest. Try earning that at a bank today! Resist the temptation to pay late, because it’s not a money saver, it’s a money loser. Plus, penalties are not deductible.Quick Tip: the IRS uses the term “tax deposit” to mean “tax payment”, and uses
On our seminars and conferences, I frequently ask the audience to close their eyes and think of landing in an airport in a foreign country they have never visited before. I ask them to look around and tell me what it is like and how they feel. People begin to tell me, they normally say they feel anxious, confused, they are concerned and worried as they have landed in a foreign country and are not certain what to do and where to go, they are defensive. What are they describing here?…..They are describing emotions, they are describing their emotional expectations, they are describing how they EXPECT to feel. Therefore we tell our clien
The late David Ogilvy, who was very big on research, said in “Ogilvy on Advertising”:"Research has demonstrated that a shocking percentage of viewers remember your commercial, but forget the name of your product"."All too often they attribute your commercial to a competing brand".Are you as fed up as I am of hearing everyone talk about branding as though it's the one essential item a company needs before
If you are to meet your customer expectations you need to understand both! So do you?
Do you know what your customers’ physical and emotional expectations are? When they come into your store? Or when your salesman calls around? Or when you put them through 7 layers of voice menu systems? ……And if you don’t, how in the hell do you expect to meet, let alone exceed, those expectations?
So what are emotional expectations? Let me give you an example. The other day I walked into a store and the woman was stacking bags behind the check out. As I stood in front of her she totally ignored me. I thought, how rude! I was hurt, I felt snubbed. My emotional expectation was that she would have at least acknowledged me; asked me to wait a moment, but no she chose to ignore me.….…another example, last week I brought something from a store and it stopped working. I decided to take it back. I was expecting a row. I emotionally prepared myself for an argument; I had played it out in my mind; what they were going to say and how I would respond. The person behind the counter couldn’t have been nicer and more apologetic. They replaced the item without question. Tha
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