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  • Answer Upon - Keep or Cut? The Discipline of Knowing What to Leave Out When Writing Speeches and Articles

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    What is one of the hardest--yet most important--disciplines to have when preparing a speech, presentation, briefing or writing an article or report? It's the discipline of knowing what to leave out. And not just knowing, but actually doing.

    Recently while preparing the first draft of an article, I wrote a personal example that I enjoyed and felt readers would enjoy too. It created a clear mental picture, evoked feeling, and had humor. Before finishing the draft, I stopped to go back and polish the example. With every tweak, I liked it even better. Not quite the wit of Mark Twain or the wisdom of

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    g an article or report? It's the discipline of knowing what to leave out. And not just knowing, but actually doing.

    Recently while preparing the first draft of an article, I wrote a personal example that I enjoyed and felt readers would enjoy too. It created a clear mental picture, evoked feeling, and had humor. Before finishing the draft, I stopped to go back and polish the example. With every tweak, I liked it even better. Not quite the wit of Mark Twain or the wisdom of

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    Recently while preparing the first draft of an article, I wrote a personal example that I enjoyed and felt readers would enjoy too. It created a clear mental picture, evoked feeling, and had humor. Before finishing the draft, I stopped to go back and polish the example. With every tweak, I liked it even better. Not quite the wit of Mark Twain or the wisdom of

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    ers would enjoy too. It created a clear mental picture, evoked feeling, and had humor. Before finishing the draft, I stopped to go back and polish the example. With every tweak, I liked it even better. Not quite the wit of Mark Twain or the wisdom of
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    to go back and polish the example. With every tweak, I liked it even better. Not quite the wit of Mark Twain or the wisdom of O. Henry...but pretty close!

    It was the perfect lead paragraph. Except for one thing--it didn't fit.

    But I really, really liked it. So I spent half an hour searching for some way to include my anecdotal gem. Try as I might, I couldn't find any place where the example helped move the reader to the desired conclusion.

    Whenever I get stuck, I step back and run through my message development system to see where I've gone wrong. The answer was in one of my own maxims: Messaging

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