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Answer Upon - 5 Biggest Wastes of Marketing Money You Should Avoid as an Entrepreneur
1. Yes, why not use reverse psychology on your banner ads.. Tell people not to click on your banner. Example: “Don’t Click Here If You Like Shopping”2. Your sales message on the banner must be as attractive as possible. Using words like ultimate, powerful, sizzling, hot, etc to maximize the effect on your message. Make sure your words relate to your business and highlight your offer.3. Everyone is looking for a good deal. Offer a discount or a limited time only free offer, save x amount if you buy today, buy one get one free etc.4. Give people proof that you are not wasting their time by clicking on you
Hello 0.05% response rate!
The correct way to approach direct mail is:
1. Who is my target audience? What niche within this broader target do I want to reach?
2. Can I build/buy a list to reach this niche effectively?
3. What is my message? What are my prospects' pain points?
4. What do I want the piece to look like?
Most of your time and energy should be spent on building your list and crafting your message.
If done correctly, direct mail can deliver targeted results but it remains a passive activity.
If you want to build a successful business, you have to make as easy as possible for your prospects and customers to buy from you. Simple things like your hours of operation, taking all the major credit cards, and having a payment plan, it can be easy as how your employees greet people and answer the telephone. Doing these things are so simple and commonsense, you’d think every business pays attention to them, but they don’t.It’s shocking and appalling the number of businesses that don’t do these simple things. They actually make it difficult for people to buy from them. It happens in all types of business in all type
Sure we have. You're the entrepreneur that's passionate about your business, an expert in your field but decidedly NOT a business development expert, and certainly NOT a salesperson. Right?
Prior to our meeting one another some marketing "experts" told you that you don't need to "sell" anything you simply need to market your business. This sounded great to you because you're not really comfortable with the idea of selling.
So, as we discussed some of the issues that were holding your business back you shared with me what so many others have also shared with me... what I have come to call:
The 5 Biggest Wastes of Marketing Money
Biggest Waste # 1: The Yellow Book
Want to spend a lot of money on a dying medium that ensures that you are not differentiated from all of your competitors? Look no further! This medium is totally passive and relies entirely upon a prospect stumbling upon your name amongst all the other suckers who have also spent their precious cash. Chances are you've spent thousands for this priviledge and received next to nothing in return. The one positive? If the prospect happens to find you more than likely they are in need of your product or service.
Biggest Waste #2: Newspaper Advertising
Again, another dying medium. Funny thing though, as circulation and relevance fall, print advertising rates have remained stable or even gone up! Such a deal! Some other considerations include:
- You're never sure who sees the Ad
- You're never sure if it is reaching your target audience
- Not a bad way to build brand awareness...if your a multi-billion dollar corporation
- How do you know if it's consistently reaching your target?
- How compelling is your ad? Are you giving something away?
Biggest Waste #3: Poorly Targeted Direct Mail
Most people, including a lot of the self proclaimed “marketing experts” (who are really nothing more than graphic artists) approach direct mail completely wrong:
Here’s how that process typically flows
1. You're desparate for sales
2. Someone sells you on the need to do direct mail
3. They tell you how they can make it look really cool
4. Message? What message? Call to action? What call to action?
5. How many names do you want to send this to? You know, it only costs a little bit more to print a few thousand more...
Hello 0.05% response rate!
The correct way to approach direct mail is:
1. Who is my target audience? What niche within this broader target do I want to reach?
2. Can I build/buy a list to reach this niche effectively?
3. What is my message? What are my prospects' pain points?
4. What do I want the piece to look like?
Most of your time and energy should be spent on building your list and crafting your message.
If done correctly, direct mail can deliver targeted results but it remains a passive activity.
Every aspect of your business should enhance the customer experience, not detract from it.Every retail establishment – whether a store, a bank, or a restaurant – in some way markets itself as being customer focused. The clerks in the commercials and print ads are always smiling and looking like they’re overjoyed when a customer needs help. How often do you get that reaction from the staff when you actually go into those stores? The customers in those ads look so happy you’d think the store or the bank is giving away merchandise or bags of money. Do you see customers who look that happy when you go to your local retaile to call:
The 5 Biggest Wastes of Marketing Money
Biggest Waste # 1: The Yellow Book
Want to spend a lot of money on a dying medium that ensures that you are not differentiated from all of your competitors? Look no further! This medium is totally passive and relies entirely upon a prospect stumbling upon your name amongst all the other suckers who have also spent their precious cash. Chances are you've spent thousands for this priviledge and received next to nothing in return. The one positive? If the prospect happens to find you more than likely they are in need of your product or service.
Biggest Waste #2: Newspaper Advertising
Again, another dying medium. Funny thing though, as circulation and relevance fall, print advertising rates have remained stable or even gone up! Such a deal! Some other considerations include:
- You're never sure who sees the Ad
- You're never sure if it is reaching your target audience
- Not a bad way to build brand awareness...if your a multi-billion dollar corporation
- How do you know if it's consistently reaching your target?
- How compelling is your ad? Are you giving something away?
Biggest Waste #3: Poorly Targeted Direct Mail
Most people, including a lot of the self proclaimed “marketing experts” (who are really nothing more than graphic artists) approach direct mail completely wrong:
Here’s how that process typically flows
1. You're desparate for sales
2. Someone sells you on the need to do direct mail
3. They tell you how they can make it look really cool
4. Message? What message? Call to action? What call to action?
5. How many names do you want to send this to? You know, it only costs a little bit more to print a few thousand more...
Hello 0.05% response rate!
The correct way to approach direct mail is:
1. Who is my target audience? What niche within this broader target do I want to reach?
2. Can I build/buy a list to reach this niche effectively?
3. What is my message? What are my prospects' pain points?
4. What do I want the piece to look like?
Most of your time and energy should be spent on building your list and crafting your message.
If done correctly, direct mail can deliver targeted results but it remains a passive activity.
Hotel Key Access Cards are an excellent branding and marketing tool for the hospitality industry. Their custom appearance and exceptional durability makes them an excellent choice for the quality conscience hotel. In addition, the reverse side is available with a variety of specific instructions for operating the many popular electronic locking systems that are currently in use today.Printed on a high speed digital card press, plastic hotel and key access cards can have nearly as much color and detail as needed. The typical line screen is 144lpi (300dpi Photoshop file). This enables imaging Making the images on the.
Biggest Waste #2: Newspaper Advertising
Again, another dying medium. Funny thing though, as circulation and relevance fall, print advertising rates have remained stable or even gone up! Such a deal! Some other considerations include:
- You're never sure who sees the Ad
- You're never sure if it is reaching your target audience
- Not a bad way to build brand awareness...if your a multi-billion dollar corporation
- How do you know if it's consistently reaching your target?
- How compelling is your ad? Are you giving something away?
Biggest Waste #3: Poorly Targeted Direct Mail
Most people, including a lot of the self proclaimed “marketing experts” (who are really nothing more than graphic artists) approach direct mail completely wrong:
Here’s how that process typically flows
1. You're desparate for sales
2. Someone sells you on the need to do direct mail
3. They tell you how they can make it look really cool
4. Message? What message? Call to action? What call to action?
5. How many names do you want to send this to? You know, it only costs a little bit more to print a few thousand more...
Hello 0.05% response rate!
The correct way to approach direct mail is:
1. Who is my target audience? What niche within this broader target do I want to reach?
2. Can I build/buy a list to reach this niche effectively?
3. What is my message? What are my prospects' pain points?
4. What do I want the piece to look like?
Most of your time and energy should be spent on building your list and crafting your message.
If done correctly, direct mail can deliver targeted results but it remains a passive activity.
To supercharge your eBay business you need to find a way to stand out from the
crowd.You need to develop a strategy that will allow you to distinguish your auctions from those of other eBay sellers.One of the top selling strategies for eBay sellers involves having merchandise which other eBay sellers do not have.
While this is a simple strategy which is devastatingly powerful, it is very hard to implement.As the number of eBay sellers grows so does the competition for wholesale sources.Even small wholesale suppliers are contacted on a daily basis by eBay sellers hungry for merchandise.Buone is looking for your product or service AND they see your ad, you might just get a call.
Biggest Waste #3: Poorly Targeted Direct Mail
Most people, including a lot of the self proclaimed “marketing experts” (who are really nothing more than graphic artists) approach direct mail completely wrong:
Here’s how that process typically flows
1. You're desparate for sales
2. Someone sells you on the need to do direct mail
3. They tell you how they can make it look really cool
4. Message? What message? Call to action? What call to action?
5. How many names do you want to send this to? You know, it only costs a little bit more to print a few thousand more...
Hello 0.05% response rate!
The correct way to approach direct mail is:
1. Who is my target audience? What niche within this broader target do I want to reach?
2. Can I build/buy a list to reach this niche effectively?
3. What is my message? What are my prospects' pain points?
4. What do I want the piece to look like?
Most of your time and energy should be spent on building your list and crafting your message.
If done correctly, direct mail can deliver targeted results but it remains a passive activity.
The only organisation that is not ripe for change is one that has absolutely no constraints to its performance. Such an organisatio would be delivering an infinite amount of its goods or services to the market and earning an unlimited amount of money in return. Even if such an organisation exists on this planet, I can bet my last dollar that it's not yours. That means I can tell almost without looking, that you're ripe for change. How do I know?You're Ripe for Change if the Market Limits How Much Money You MakeYour products or services are good. Your delivery and due date performance is alright. There's know, it only costs a little bit more to print a few thousand more...
Hello 0.05% response rate!
The correct way to approach direct mail is:
1. Who is my target audience? What niche within this broader target do I want to reach?
2. Can I build/buy a list to reach this niche effectively?
3. What is my message? What are my prospects' pain points?
4. What do I want the piece to look like?
Most of your time and energy should be spent on building your list and crafting your message.
If done correctly, direct mail can deliver targeted results but it remains a passive activity.
Biggest Waste #4: Radio Advertising
By now all of you can probably tell me what the disadvantages of radio are, right?
- Expensive
- Is it reaching your target audience?
- Is your message/business one that is suited to radio? For example, if you are a Lean Manufacturing consultant do you really think the average listener to the radio is going to be compelled to pick up the phone and call you?
- Totally passive
5th biggest waste: Complicated, beautiful brochures
Here's a wake-up call for you ...brochures don’t sell business!!
Exception: if you are a restaurant, oil change shop or some other B to C business that is offering coupons as part of your brouchure in order to get people to take action.
Before you waste your money on a brochure:
- Think, How am I going to use this brochure?
- Mail it to prospects? We’ve already talked about the deficiencies of direct mail? Do you want to throw good money after bad?
- As a leave behind? Why not save the money and create a decent website for a few hundred dollars or a good website for a couple of thousand dollars?
- Your expensive brochure will be likely be innaccurate, forgotten in a file drawer or buried in landfill while your website is working for you 24X7.
- Understand that these days people go to the internet to gather information about your business your credibility, experience, professionalism etc.
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