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Answer Upon - Your Business Will Not Grow Just Because
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved.If your ad results are disappointing, here are the key things to look at:1) Message Is what your ad promises compelling? Is it meaningful to your audience? If you’re not offering something prospective customers want, they won’t respond. If you’re not sure what prospects want, ASK!!2) Audien
Rule #1:
It is your responsibility to make yo
Every healthcare organization/hospital accepting payment for Medicare and Medicaid patients is required to meet certain Federal standards called “Conditions of Participation” (CoPs).These Federal requirements are promulgated by the Centers for Medicare and Medicaid to improve quality and protect the health and safety of patients. Compliance is based on surveys conducted by state agencies on behalf of the CMS. Conditions of Participation are regulatory standards hospitals agree to follow as a condition for receiving federal funding through the Medicare program.Under an agreement with CMS, State healthcare licensure agencies conduct surv
As you know by now, to get new customers and more business, there is an easy way, which the rich do, and the hard way, which the masses do. The question is, which way do you want to do it?
The Hard Way which the masses follow is to go after and bug the heck out of people who have no interest in what you have, or have no money for what you have. Either one is the road to misery, frustration, and pathetic results. Here is what I want to know?...
“Why do we insist in working with the wrong people…people who are broke, lazy, flakes, full of do-do, don’t want what we are offering and then hope our sales skills can change them?”
The truth of the matter is we do this because we have been taught and trained to do it this way and so in our sub-conscience we believe this is the way to increase even though our results, emotions and bank account tell us this way does not work. I was on this road for 15 years and almost went bankrupt! Thank God I had the good fortune to find Mentors who got me off the hard road and put me on the easy road.
The Easy Way…in a nutshell here it is; You don’t find customers, you make yourself known so that “your customers” (people who want and can afford what you are offering) can find you! Remember, it does not matter what you sell, thousands upon thousands of people out there want it. There are so many people out there who want what you are offering that it will make you a multi-millionaire many times over. Why aren’t all those perfect customers beating down your door with their money? They can’t find you, heck, most don’t even know you exist.
Rule #1:
It is your responsibility to make you
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign.--->Expiration DatesYou want to be sure to include an expiration date so that the possible customer sees t
The Hard Way which the masses follow is to go after and bug the heck out of people who have no interest in what you have, or have no money for what you have. Either one is the road to misery, frustration, and pathetic results. Here is what I want to know?...
“Why do we insist in working with the wrong people…people who are broke, lazy, flakes, full of do-do, don’t want what we are offering and then hope our sales skills can change them?”
The truth of the matter is we do this because we have been taught and trained to do it this way and so in our sub-conscience we believe this is the way to increase even though our results, emotions and bank account tell us this way does not work. I was on this road for 15 years and almost went bankrupt! Thank God I had the good fortune to find Mentors who got me off the hard road and put me on the easy road.
The Easy Way…in a nutshell here it is; You don’t find customers, you make yourself known so that “your customers” (people who want and can afford what you are offering) can find you! Remember, it does not matter what you sell, thousands upon thousands of people out there want it. There are so many people out there who want what you are offering that it will make you a multi-millionaire many times over. Why aren’t all those perfect customers beating down your door with their money? They can’t find you, heck, most don’t even know you exist.
Rule #1:
It is your responsibility to make yo
A radio station saleswoman, hair pulled back, suit well tailored, portfolio carried with a PDA peeking out, walks in and greets the store owner with a firm handshake, and announces that she wants to talk about his advertising. She is polite and on his side.The shopkeep says there is no point. Advertising doesn't work. He tried it. It failed. We don't do ads here.She is sympathetic and points out the ways in which advertising does work. He is steadfast. He tried and failed. No more advertising here. End of story.The saleswoman, in an attempt to show the store owner another perspective, agrees to give him a free commercial. It wil
“Why do we insist in working with the wrong people…people who are broke, lazy, flakes, full of do-do, don’t want what we are offering and then hope our sales skills can change them?”
The truth of the matter is we do this because we have been taught and trained to do it this way and so in our sub-conscience we believe this is the way to increase even though our results, emotions and bank account tell us this way does not work. I was on this road for 15 years and almost went bankrupt! Thank God I had the good fortune to find Mentors who got me off the hard road and put me on the easy road.
The Easy Way…in a nutshell here it is; You don’t find customers, you make yourself known so that “your customers” (people who want and can afford what you are offering) can find you! Remember, it does not matter what you sell, thousands upon thousands of people out there want it. There are so many people out there who want what you are offering that it will make you a multi-millionaire many times over. Why aren’t all those perfect customers beating down your door with their money? They can’t find you, heck, most don’t even know you exist.
Rule #1:
It is your responsibility to make yo
Strategy making process for business existing in a particular industry involves the study of many factors in the industry. These factors, when studied together, shape up an overall context for an organization in an industry. To determine strategy for existence and profitability of an organization, the management should analyze the industry and its structure and how they change with the changing environment.Analysis of bargaining power of customers or buyers determines how much buyers can influence the demand/supply function, prices, profit margins and the quality of products. Customers can exercise such power when they are in large number or
The Easy Way…in a nutshell here it is; You don’t find customers, you make yourself known so that “your customers” (people who want and can afford what you are offering) can find you! Remember, it does not matter what you sell, thousands upon thousands of people out there want it. There are so many people out there who want what you are offering that it will make you a multi-millionaire many times over. Why aren’t all those perfect customers beating down your door with their money? They can’t find you, heck, most don’t even know you exist.
Rule #1:
It is your responsibility to make yo
It’s okay to take your job seriously, to be a stickler for professionalism, and sure it’s wonderful to take your responsibilities seriously. However, you have to be a bit careful when you allow your job to become your LIFE.Give your work your best effort, stand up for your beliefs, but be careful that you don’t become a one-dimensional robot that just has his or her tape programmed to talk about how much work he has to do. If you notice people by the water cooler scatter when you come by, I’m afraid to break the news to you. They know it… they don’t want you to pass that energy on to them…they see that you have no life.Yikes...maybe I’
Rule #1:
It is your responsibility to make yourself visible in the market place, Not your customer’s responsibility to find you playing Peek-a-Boo for you!
If your business, income and profits are not where you want them to be, you don’t have a money problem you have an exposure problem. If you think you lack customers or new business, think again, what you lack is adequate exposure. Better known as “Market Presence”.
The fastest pathway to cash and more business is through “Aggressive Exposure”. The more people know that you are on this planet the more customers and business you will get. There really is no such thing as selling unless you are addicted to misery. Let me give you an example…
Last week I went shopping for a new bed. I don’t know about you, but getting a great nights sleep is very important to me. Personally, the quality of the bed I sleep on determines the quality of sleep I get. So when I went looking for a bed, it was already set in my mind that I was going to spend $3,000 plus for the mattress. When I walked into the show room of that store I was pre-sold, I was that salesman’s perfect customer. I told Jr. to hold the shop talk, just show me your best bed and educate me on it.
The point is how did Jr. get so lucky and get this sale? His boss had the good sense to consistently make his Market Presence known on a small local radio. His radio ad was like a batman flood light shining in the sky that said, “All pre-sold customers who are ready to spend a fortune on a new bed, here I am” and like a walking Zombie I walked in and walked out with $3,780.00 less in my bank account and two fluffy pillows under
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