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Answer Upon - How To Started In The $64 Billion Dollar Speaking Industry
I want to tell you some ways to eliminate waste at your medical site. Am I talking about physical waste, like soiled bandages or used needles? No, I mean any action that results in a poor or unintended outcome. I mean taking too long to accomplish some outcome, like taking too long to get an operating room ready for the next surgery. The National Institute of Health in “Crossing the Quality Chasm” stated that any waiting time for a patient is a waste. A patient waiting past the time of his/ her scheduled appointment is an example. A patient having to wait too long to be admitted to a hospital after being seen in the emergency room is an example of poor processes—a waste. A patient who develops an infection after being treated or going through surgery is a good example of waste from unintended outcomes. These are just a few examples. I am sure that you are aware of many more.Japanese manufacturers are leaders in eliminating waste. One trick they use is to send a new employee to the manufacturing floor and have him/her watch someone performing a task; the new employee is told to watch until he/she sees a better way to do the job. These manufacturers kno
5. Create a Sound Business Plan – Again, this is a business not a hobby. What is your plan to generate revenue? What tools and equipment will you need to be successful? What is your marketing strategy? How are you going to let the world know you are here and you have something to say? If you were to ask most speakers about their plan, you’d discover that most do not even have one, and as a result, find themselves constantly frustrated and complaining, instead of fine-tunin
The domestic kitchen furniture segment in the United Kingdom experienced steady growth in the early part of this decade. However, the overall market value declined in 2005 for the first time since 1999.The market experienced steady growth between 2000 and 2003. Growth slowed a bit during 2003/4, following a series of interest rate increases, a less robust housing market and a high level of price competition. During 2005, new house building levels in the private sector remained relatively static, which, along with a downturn in UK consumer spending on RMI (repairs, maintenance and improvements), resulted in the weakest market for some years.More recently, the poor performance of some companies, particularly those supplying and/or operating in the retail sector, such as MFI, has impacted on overall market performance, particularly given MFI’s significant market share.The value growth of the kitchen furniture market is forecast to remain relatively low over the next two years as a result of the deferral of high ticket purchases by consumers, slow progress in the house building sector and the high level of price competition in the furniture sector.Key issues inf
That’s right… 64 billion dollars! Yes indeed, there is a ton of money to be made, and I’m sure you wouldn’t mind getting your fair share of the pie!
However, before you ever dazzle your first audience, before you take the industry by storm, before you even pick up your first microphone -- one of the most critical things that you must really grasp is the fact that you are entering into a business, not a hobby, and your success will be hugely impacted or derailed by your ability or inability to treat it as such. It is equally important to be aware that a huge investment of your time, energy, finances and attention will be required. And, as is the case with any industry, all the potential pitfalls, traps, and people of questionable character, will inevitably come into play. Adequate time and commitment will also be key requirements for taking your business to the level you’re looking to achieve.
My personal recommendation, as you embark on your journey to “speak”, is to always remain true to the vision you have in your heart for the type of speaker you want to be. I believe in what’s known as the “Model Impetrative”, which is simply identifying someone that’s already doing what you’re working toward, at the level you’re striving to do it -- someone whom you may use as a model of excellence. Now, I’m not suggesting that you attempt to duplicate another, but I would strongly advise you to use someone you admire as your guide, while your own greatness and uniqueness continue to unfold and develop. Ultimately, much of your success will be determined by your ability to cultivate your own unique style, not by becoming a carbon copy of another. So, whether you’ve become attracted to this career path after witnessing someone else on stage and thinking to yourself, “I can do that” -- or perhaps, after attending a dynamic training session and visualizing yourself conducting -- although I commend you on your resolve to take action, it may not be the wisest decision to up and quit your current job… just yet. Firstly, invest the time to research, familiarize, and educate yourself about the pros and cons of the speaking industry, to be absolutely certain that you’re making an informed decision before moving forward.
So now, you’ve done your research and you’ve made up your mind! You’re committed! You’re ready! You’ve got your model imperative and you’ve decided this is definitely for you! Well, hold on just a minute… there are some very vital things you need to know, things I’ve learned along the way and would like to share with you. Below are ten of the most powerful keys for getting started in the speaking business. Implement them and you’ll be well on your way!
1. Determine Your Readiness – How much time can you invest? How much money can you invest? Who’s on your team, to support your efforts? Make no mistake… it will require a team. How serious are you? What is your “WHY”-- in other words, your reason, for pursuing this?
2. What is Your Core Message? – Understanding your message, brand and being able to effectively communicate it, is critical. What is it that you want to convey to your audience? Why should people listen to you? Who are you? Remember, YOU are the message that you deliver.
3. Identify Your Target Audience – Determine the audience that is suitable for your message. Everybody that has a pulse is not suited to be your target audience. Who can benefit from your message? Whose pain do you feel? What group would be willing to invest in your philosophy and strategies?
4. Structure Your Business – Choose a fitting name for your business. Make sure the name of your business is something relatively uncomplicated, which people can remember. This will be huge when you have to create a website. Although I’m sure www.ChrisGlossTheProfessionalSpeaker.com would be a great name, it’s way too long and requires too much effort to remember. Do your research to make an educated decision as to which business entity will work best for what you want to accomplish: sole proprietorship, corporation, non profit organization or LLC. Be sure to consult an accountant, attorney or other professional, for advice on setting up your business correctly.
5. Create a Sound Business Plan – Again, this is a business not a hobby. What is your plan to generate revenue? What tools and equipment will you need to be successful? What is your marketing strategy? How are you going to let the world know you are here and you have something to say? If you were to ask most speakers about their plan, you’d discover that most do not even have one, and as a result, find themselves constantly frustrated and complaining, instead of fine-tuning
The deepest Coal Mine in the world is over 5000 feet below the ground in the UK. Many in the United States are over 1200 feet deep, most of those are closed and now few are remaining. There is a mine in Alabama, which is the deepest vertical shaft coalmine in North America, with operations at 2,140 feet beneath the surface. It is hard for the coalmines in Washington State, Pennsylvania, West Virginia and Alabama to compete with the incredible economies of scale of the Gillette WY above ground mine. Below ground coalmines can be quite dangerous. There are gases underground and coal dust and if a fire breaks out it steals all the oxygen. Learn more about the serious nature of these mine safety you may wish to visit this site: http://www.usmra.com.Recently the rescue of the coalminers in PA caught the attention of the whole world as rescue workers and heads-up rescuees, worked non-stop to stay alive until every man got out. Mining is dangerous business and safety is essential and comes at a high cost in productivity. Above ground machinery and robotics have made many mining efforts in the United States profitable and much safer. Also at is
My personal recommendation, as you embark on your journey to “speak”, is to always remain true to the vision you have in your heart for the type of speaker you want to be. I believe in what’s known as the “Model Impetrative”, which is simply identifying someone that’s already doing what you’re working toward, at the level you’re striving to do it -- someone whom you may use as a model of excellence. Now, I’m not suggesting that you attempt to duplicate another, but I would strongly advise you to use someone you admire as your guide, while your own greatness and uniqueness continue to unfold and develop. Ultimately, much of your success will be determined by your ability to cultivate your own unique style, not by becoming a carbon copy of another. So, whether you’ve become attracted to this career path after witnessing someone else on stage and thinking to yourself, “I can do that” -- or perhaps, after attending a dynamic training session and visualizing yourself conducting -- although I commend you on your resolve to take action, it may not be the wisest decision to up and quit your current job… just yet. Firstly, invest the time to research, familiarize, and educate yourself about the pros and cons of the speaking industry, to be absolutely certain that you’re making an informed decision before moving forward.
So now, you’ve done your research and you’ve made up your mind! You’re committed! You’re ready! You’ve got your model imperative and you’ve decided this is definitely for you! Well, hold on just a minute… there are some very vital things you need to know, things I’ve learned along the way and would like to share with you. Below are ten of the most powerful keys for getting started in the speaking business. Implement them and you’ll be well on your way!
1. Determine Your Readiness – How much time can you invest? How much money can you invest? Who’s on your team, to support your efforts? Make no mistake… it will require a team. How serious are you? What is your “WHY”-- in other words, your reason, for pursuing this?
2. What is Your Core Message? – Understanding your message, brand and being able to effectively communicate it, is critical. What is it that you want to convey to your audience? Why should people listen to you? Who are you? Remember, YOU are the message that you deliver.
3. Identify Your Target Audience – Determine the audience that is suitable for your message. Everybody that has a pulse is not suited to be your target audience. Who can benefit from your message? Whose pain do you feel? What group would be willing to invest in your philosophy and strategies?
4. Structure Your Business – Choose a fitting name for your business. Make sure the name of your business is something relatively uncomplicated, which people can remember. This will be huge when you have to create a website. Although I’m sure www.ChrisGlossTheProfessionalSpeaker.com would be a great name, it’s way too long and requires too much effort to remember. Do your research to make an educated decision as to which business entity will work best for what you want to accomplish: sole proprietorship, corporation, non profit organization or LLC. Be sure to consult an accountant, attorney or other professional, for advice on setting up your business correctly.
5. Create a Sound Business Plan – Again, this is a business not a hobby. What is your plan to generate revenue? What tools and equipment will you need to be successful? What is your marketing strategy? How are you going to let the world know you are here and you have something to say? If you were to ask most speakers about their plan, you’d discover that most do not even have one, and as a result, find themselves constantly frustrated and complaining, instead of fine-tunin
Developing a long-term customer relationship is very similar to dating. How you grab a prospect's attention is critical. Advertising, direct mail, public relations, or a website may be the first step towards starting the relationship, but don't let your marketing effort be another tacky pick-up line. What you say and how you say it will determine whether the prospect will be interested in starting a relationship or respectfully decline your offer to have a drink.Getting the prospect to meet with you is only the first step in the relationship building process. Taking the relationship to the next level requires your marketing effort to make an impression that will create interest and have them call you the next day. However, it is not about tricking the prospect into being interested. Don't make them think your first date will be a magical evening of dining aboard your private jet and dancing in Paris when you know you are only able to take them out for fast food. Make sure you are able to provide one hundred percent of what you claim and that they are expecting an experience you can provide. Otherwise, there will be no hope for a second date.You may spend significant resources de
So now, you’ve done your research and you’ve made up your mind! You’re committed! You’re ready! You’ve got your model imperative and you’ve decided this is definitely for you! Well, hold on just a minute… there are some very vital things you need to know, things I’ve learned along the way and would like to share with you. Below are ten of the most powerful keys for getting started in the speaking business. Implement them and you’ll be well on your way!
1. Determine Your Readiness – How much time can you invest? How much money can you invest? Who’s on your team, to support your efforts? Make no mistake… it will require a team. How serious are you? What is your “WHY”-- in other words, your reason, for pursuing this?
2. What is Your Core Message? – Understanding your message, brand and being able to effectively communicate it, is critical. What is it that you want to convey to your audience? Why should people listen to you? Who are you? Remember, YOU are the message that you deliver.
3. Identify Your Target Audience – Determine the audience that is suitable for your message. Everybody that has a pulse is not suited to be your target audience. Who can benefit from your message? Whose pain do you feel? What group would be willing to invest in your philosophy and strategies?
4. Structure Your Business – Choose a fitting name for your business. Make sure the name of your business is something relatively uncomplicated, which people can remember. This will be huge when you have to create a website. Although I’m sure www.ChrisGlossTheProfessionalSpeaker.com would be a great name, it’s way too long and requires too much effort to remember. Do your research to make an educated decision as to which business entity will work best for what you want to accomplish: sole proprietorship, corporation, non profit organization or LLC. Be sure to consult an accountant, attorney or other professional, for advice on setting up your business correctly.
5. Create a Sound Business Plan – Again, this is a business not a hobby. What is your plan to generate revenue? What tools and equipment will you need to be successful? What is your marketing strategy? How are you going to let the world know you are here and you have something to say? If you were to ask most speakers about their plan, you’d discover that most do not even have one, and as a result, find themselves constantly frustrated and complaining, instead of fine-tunin
In the 1980s a phenomenon began to take hold in the retail industry: wholesale [or warehouse] clubs. These 'big box' retailers are dotting the American landscape and offer something beyond what the typical Wal-Mart, Target, or Kmart have: large packaged items at nicely discounted prices. Currently, Costco's, Sam's Club, and BJs dominate the market. Recently, my family joined BJ's and I will share with you why I think their business is a success story.When we moved to the Raleigh, North Carolina area from New Jersey in 2004, we knew that the retail market -- including supermarkets and discount stores -- was strong. Within a two mile radius of where we live we counted at least a half a dozen supermarkets and each of the big three discounters, Wal-Mart, Target, and Kmart, were present. Certainly, our choice of stores was in the abundant category.Initially, little thought was given by us to joining a wholesale club, but a mailing received in our home from BJ's caught our attention. We knew that Sam's Club was also located in our town, while the closest Costco was in Durham -- a thirty minute trek. Thus, our consideration to join would have only been between BJ's and Sam's Club. So,
2. What is Your Core Message? – Understanding your message, brand and being able to effectively communicate it, is critical. What is it that you want to convey to your audience? Why should people listen to you? Who are you? Remember, YOU are the message that you deliver.
3. Identify Your Target Audience – Determine the audience that is suitable for your message. Everybody that has a pulse is not suited to be your target audience. Who can benefit from your message? Whose pain do you feel? What group would be willing to invest in your philosophy and strategies?
4. Structure Your Business – Choose a fitting name for your business. Make sure the name of your business is something relatively uncomplicated, which people can remember. This will be huge when you have to create a website. Although I’m sure www.ChrisGlossTheProfessionalSpeaker.com would be a great name, it’s way too long and requires too much effort to remember. Do your research to make an educated decision as to which business entity will work best for what you want to accomplish: sole proprietorship, corporation, non profit organization or LLC. Be sure to consult an accountant, attorney or other professional, for advice on setting up your business correctly.
5. Create a Sound Business Plan – Again, this is a business not a hobby. What is your plan to generate revenue? What tools and equipment will you need to be successful? What is your marketing strategy? How are you going to let the world know you are here and you have something to say? If you were to ask most speakers about their plan, you’d discover that most do not even have one, and as a result, find themselves constantly frustrated and complaining, instead of fine-tunin
1. You dread getting out of bed and going to work.But suppose you were in a job or profession that feeds your spirit. Just imagine how exciting it would be to jump out of bed and step right into it every single day!2. You’re exhausted, whether you’ve had no sleep or seven to eight hours of sleep.Your perception of life in general can often be skewed when you’re not rested. So it’s important that you have the energy and vitality to enjoy your life. You also need energy to enhance your productivity. Your ideal profession or job needs to give you an energy rush, not drain you.3. You watch the clock at work, longing for quitting time.Wouldn’t it be cool if instead you could say, “Wow, where did all the time go! I can’t believe it’s already 5:00!”? Envision it now!4. You’re not getting any fulfillment out of your work.You’d be surprised how many people actually get paid for what they love to do. Why not be one of them?5. You’re not sure what you should do, but you do know that your current job isn’t doing it for you anymore.Take some time to list the gifts, talents, and interests that excite you. Now, imagine a job where you could use
5. Create a Sound Business Plan – Again, this is a business not a hobby. What is your plan to generate revenue? What tools and equipment will you need to be successful? What is your marketing strategy? How are you going to let the world know you are here and you have something to say? If you were to ask most speakers about their plan, you’d discover that most do not even have one, and as a result, find themselves constantly frustrated and complaining, instead of fine-tuning a strategy to capitalize on the opportunities available. Failure to create and execute a plan contributes greatly to the vast number of speakers who quit in their very first year in the business. You MUST have a plan… and execute it!
6. Develop Your Skills – One of the greatest teachers on the planet is experience. Speak as often as you can! Join organizations like Toastmasters International (www.toastmasters.org), which is a place where you can develop your speaking skills and obtain valuable feedback on how to improve them. It’s also great for seasoned speakers because you always want to keep your skills sharp. Toastmasters will help keep you on your “A” game. Also important for developing your skills, is to implement a Daily Regimen Program for personal success (go to www.ChrisGloss.com to pick up the best selling audio, the “Daily Regimen Program”). Read at least one book a week, about the industry. Listen to CD’s in your car about the industry, or your specific niche. Always strive to improve your skills.
7. Develop a Complete Promotional Package – Business cards, One Sheet, demo CD or DVD (showcasing your skills as a speaker), audience feedback, pictures (professional shots), a well written bio, news clippings, testimonies, website, and book. Do not allow not having these things to stop you from speaking! Some of these essentials take time to acquire and will change several times throughout your career. So, “don’t despise small beginnings”, just do your best to upgrade everything to professional standards as soon as possible. Please be sure to comprehend what I am telling you here, do not allow not having these tools readily available, to stop you from speaking -- however, be sure to acquire them as soon as possible: they are very important and will be key requirements as your business/career starts to take off.
8. Create a Buzz – Start speaking as often as possible. Even if you have to start speaking for free, do it, just do it with a “fee mindset”. Remember, free speeches do not equal zero income because although you are not charging a speaking fee, you do reserve the right to collect contact information, testimonies, sell products and market future events. Another way to create a great buzz is by writing articles and submitting them to newspapers, magazines and websites. Also, be sure to send out press releases whenever you speak. Let the whole world now you have arrived! Don’t be afraid to be controversial, as this can afford you a ton of publicity and in some cases publicity is better than advertising… plus it’s free! The point is to go all out… get people talking about you!
9. Record Yourself – You should always record your events, as videos and audios can prove to be valuable assets, and extremely effective promotional pieces for your products. There will be times when you speak for an organization without a speaking budget, which is fine, but if they have the ability to record video/audio, that will be your compensations. Note: Always be sure to keep the master copies, this will allow you to turn that speech into a product to sell.
10. Create Strong Alliances – You can not and will not be able to undertake this business alone! You will need a professional team, as well as coaches to help you navigate through the opportunities and challenges you are certain to encounter in this $64 Billion Dollar Industry. You will need a Marketing Coach, Brand Coach, Life Coach, Skill Coach, Business Coach, Spiritual Coach and a Possibility Coach. As you can imagine, it can become very expensive to get started, thus, creating and leveraging relationships along the way, can help eliminate much of the expense. I’m not, by any means, suggesting that you attempt to acquire everything for free, but there is immense value in leveraging relationships in which you are not onl
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