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Answer Upon - Eyes On The Prize
Word of Mouth Advertising is Not FREE
It has been said by many a marketing consultant and book writer on the subject that Word of Mouth Advertising is great, but they warn; It Does Not Just Come Out of Thin Air. In fact they are correct, it does not come out of thin air, no sir, you get word-of-mouth advertising, referrals and customer volunteered testimonials being uttered around town the old fashion way; you earn it.You earn it a
It has been said by many a marketing consultant and book writer on the subject that Word of Mouth Advertising is great, but they warn; It Does Not Just Come Out of Thin Air. In fact they are correct, it does not come out of thin air, no sir, you get word-of-mouth advertising, referrals and customer volunteered testimonials being uttered around town the old fashion way; you earn it.You earn it a
Not so much as an incentive (i.e. "Sign up for the newsletter and we'll give you this special report"), but more as an unexpected thank you for those who have already signed on.
Is it a high value gift? Not in particular, but then again, neither is a plastic whistle in a box of candy. The high value is in the gesture itself; a welcome aboard and hearty handshake to those who have chosen to join your list of esteemed readers.
Here are the ste
Clutter
The average consumer is confronted with over 36,000 commercial messages per day. Decision makers face even more options. All available space is being bought up and sold as advertising space. Advertising exposure is increasing exponentially, and this naturally affects your cost of sales and therefore your margins. It now costs three times more to get just half the results you used to get. What to do?
"Candy-coated popcorn, peanuts and a prize,
that's what you get in Cracker Jack!" The average consumer is confronted with over 36,000 commercial messages per day. Decision makers face even more options. All available space is being bought up and sold as advertising space. Advertising exposure is increasing exponentially, and this naturally affects your cost of sales and therefore your margins. It now costs three times more to get just half the results you used to get. What to do?
I ate a lot of candy when I was a kid. Halloween, birthday parties, trips to the corner store if there was candy to be had, I was there.
Granted, this was in the days before it was well understood that too much sugar can turn even the most docile child into a foul-mouthed psychopath (or, over time, a marketing consultant). Either way, I couldn't get enough.
One of my favorites was Cracker Jack, a disturbing conglomeration of candy-coated popcorn and peanuts, which was consumed in three distinct phases:
Phase 1: Eating the Cracker Jacks.
Phase 2: Wiping your hands on your pants to remove the "candy coat."
Phase 3: Opening your prize.
Looking back, I realize now that Cracker Jack and I haven't done any research, this is just my personal opinion stunk. Compared to the celestial fluffiness of a Three Musketeers, or the inspired pairing of chocolate and peanut butter that is the Reese's Peanut Butter Cup, Cracker Jack, and all its related gooeyness, should rightfully have been wiped off the face of the Earth sometime back in the Nixon administration.
But it wasn't, and kids still want it. Why? You know why it's the free prize! Like the annoying guy you hung around with in college simply because he had a car, kids hang around with Cracker Jack for the prize.
And it's not just kids we all like getting an unexpected bonus. It makes us feel special, it adds some excitement to our lives, it gives us something to talk about.
Which is why, whether or not the content of your E-Newsletter is also a sticky mess, I recommend giving something of value instantly and at no charge to new newsletter subscribers.
Not so much as an incentive (i.e. "Sign up for the newsletter and we'll give you this special report"), but more as an unexpected thank you for those who have already signed on.
Is it a high value gift? Not in particular, but then again, neither is a plastic whistle in a box of candy. The high value is in the gesture itself; a welcome aboard and hearty handshake to those who have chosen to join your list of esteemed readers.
Here are the step
Certification of Your Profession - A Step in Personal Branding?
Much in business -- as on the stock exchange -- moves in trends. Not forever though. Some trends will fade away when others amplify. And certain important incidents may cause new trends to start or others to finish abruptly. Certification is also an phenomenon that is supported by a trend. Certification has an extended use. Most products should be certified, which mean that they agree with a certain
nough.
Much in business -- as on the stock exchange -- moves in trends. Not forever though. Some trends will fade away when others amplify. And certain important incidents may cause new trends to start or others to finish abruptly. Certification is also an phenomenon that is supported by a trend. Certification has an extended use. Most products should be certified, which mean that they agree with a certain
One of my favorites was Cracker Jack, a disturbing conglomeration of candy-coated popcorn and peanuts, which was consumed in three distinct phases:
Phase 1: Eating the Cracker Jacks.
Phase 2: Wiping your hands on your pants to remove the "candy coat."
Phase 3: Opening your prize.
Looking back, I realize now that Cracker Jack and I haven't done any research, this is just my personal opinion stunk. Compared to the celestial fluffiness of a Three Musketeers, or the inspired pairing of chocolate and peanut butter that is the Reese's Peanut Butter Cup, Cracker Jack, and all its related gooeyness, should rightfully have been wiped off the face of the Earth sometime back in the Nixon administration.
But it wasn't, and kids still want it. Why? You know why it's the free prize! Like the annoying guy you hung around with in college simply because he had a car, kids hang around with Cracker Jack for the prize.
And it's not just kids we all like getting an unexpected bonus. It makes us feel special, it adds some excitement to our lives, it gives us something to talk about.
Which is why, whether or not the content of your E-Newsletter is also a sticky mess, I recommend giving something of value instantly and at no charge to new newsletter subscribers.
Not so much as an incentive (i.e. "Sign up for the newsletter and we'll give you this special report"), but more as an unexpected thank you for those who have already signed on.
Is it a high value gift? Not in particular, but then again, neither is a plastic whistle in a box of candy. The high value is in the gesture itself; a welcome aboard and hearty handshake to those who have chosen to join your list of esteemed readers.
Here are the ste
Business Coaching Delivers Improved Performance and Has the Numbers to Prove It
Business coaching is all about improving performance in real time. Unlike the traditional training and development in business, coaching is a proven strategy to increase business results. No wonder this exploding industry has estimated annual expenditures over $1 billion.Here are some of the few numbers (Source: Manchester Survey): 570% return on investment for 100 coached pro
stunk. Compared to the celestial fluffiness of a Three Musketeers, or the inspired pairing of chocolate and peanut butter that is the Reese's Peanut Butter Cup, Cracker Jack, and all its related gooeyness, should rightfully have been wiped off the face of the Earth sometime back in the Nixon administration.
Business coaching is all about improving performance in real time. Unlike the traditional training and development in business, coaching is a proven strategy to increase business results. No wonder this exploding industry has estimated annual expenditures over $1 billion.Here are some of the few numbers (Source: Manchester Survey): 570% return on investment for 100 coached pro
But it wasn't, and kids still want it. Why? You know why it's the free prize! Like the annoying guy you hung around with in college simply because he had a car, kids hang around with Cracker Jack for the prize.
And it's not just kids we all like getting an unexpected bonus. It makes us feel special, it adds some excitement to our lives, it gives us something to talk about.
Which is why, whether or not the content of your E-Newsletter is also a sticky mess, I recommend giving something of value instantly and at no charge to new newsletter subscribers.
Not so much as an incentive (i.e. "Sign up for the newsletter and we'll give you this special report"), but more as an unexpected thank you for those who have already signed on.
Is it a high value gift? Not in particular, but then again, neither is a plastic whistle in a box of candy. The high value is in the gesture itself; a welcome aboard and hearty handshake to those who have chosen to join your list of esteemed readers.
Here are the ste
The Way Advertising Is Used
Advertising is in reality the machine, or bulk, method of selling. It takes a large portion of the public and, directing them to matters of fundamental interest, turns these matters to the advantage of the product and firm involved. It is the mass action of selling, selling to the group, handling the sales question wholesale.It is used, therefore, either to supplant the personal selling force,
imply because he had a car, kids hang around with Cracker Jack for the prize.
Advertising is in reality the machine, or bulk, method of selling. It takes a large portion of the public and, directing them to matters of fundamental interest, turns these matters to the advantage of the product and firm involved. It is the mass action of selling, selling to the group, handling the sales question wholesale.It is used, therefore, either to supplant the personal selling force,
And it's not just kids we all like getting an unexpected bonus. It makes us feel special, it adds some excitement to our lives, it gives us something to talk about.
Which is why, whether or not the content of your E-Newsletter is also a sticky mess, I recommend giving something of value instantly and at no charge to new newsletter subscribers.
Not so much as an incentive (i.e. "Sign up for the newsletter and we'll give you this special report"), but more as an unexpected thank you for those who have already signed on.
Is it a high value gift? Not in particular, but then again, neither is a plastic whistle in a box of candy. The high value is in the gesture itself; a welcome aboard and hearty handshake to those who have chosen to join your list of esteemed readers.
Here are the ste
10 Keys to Getting Paid What You're Worth!
Asking for money is so taboo in our culture that most of us shake in our shoes when we think about negotiating salary. It conjures up our insecurities about not being good enough, not knowing enough, or not being considered valuable enough. We worry that the company will rescind its offer if we ask for what were worth.The truth is if you dont negotiate, the employer thinks he or she has paid
Asking for money is so taboo in our culture that most of us shake in our shoes when we think about negotiating salary. It conjures up our insecurities about not being good enough, not knowing enough, or not being considered valuable enough. We worry that the company will rescind its offer if we ask for what were worth.The truth is if you dont negotiate, the employer thinks he or she has paid
Not so much as an incentive (i.e. "Sign up for the newsletter and we'll give you this special report"), but more as an unexpected thank you for those who have already signed on.
Is it a high value gift? Not in particular, but then again, neither is a plastic whistle in a box of candy. The high value is in the gesture itself; a welcome aboard and hearty handshake to those who have chosen to join your list of esteemed readers.
Here are the steps involved:
1. Write a brief (one or two page), useful, evergreen (i.e. something that you won't need to update very often) giveaway on some topic related to your company's expertise. It doesn't have to be ground-breaking, just something that a person with an interest in your newsletter would find valuable. Here's a link to a few that I've done to get you thinking.
(http://www.bluepenguindevelopment.com/services/resources.html)
2. Post the document on your web site.
3. When you send a welcome e-mail to new subscribers, include a short description and a direct link to the document on your web site. I include it as part of the welcome e-mail "P.S.," so that it stands out a little bit more.
That's it. It costs you nothing, is entirely automated, and is sure to lift the spirits of your sticky-fingered readers.
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BB link (for phorums):
[url=http://www.hubyou.info/article/16790/hubyou-Eyes-On-The-Prize.html]Eyes On The Prize[/url]
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