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Answer Upon - Four Simple Steps To Brainstorming Your Business Niche
I interview people of interest for magazines and other publications – but first, I delve into their background, read other articles that have been written about them, go through their website, have photos sent to me in advance and study them for what they reveal. Then, I carefully formulate the interview questions, do the interview, write the article and secure the photos.Recently, after hearing this, my son turned to me and said, “You are working too hard.”"Ask them the following," he said. "Do you like apples? Then, when you’ve hooked them, ask them not to think, just answer,Chinese or Pizza? Cheesecake or Pie? Cat or Dog? Rain jacket or Umbrella?"I laughed. Vanity Fair does a credible job of making these interviews fascinating for their one page back issue interviews. When Sumner Redstone was asked, “How would you like to die?” His response was, “I would not like it at all.”M
So in business as in life, it might be said that finding your niche is the key to success. And the things which you are truly passionate about are as good a place to start as any. I suggest you begin by brainstorming a list of ten such things. Start with a blank piece of paper and be totally honest. But don’t restrict your
Legal Jobs – Top Four Unusual Jobs in Law Legal LecturerMany lawyers find extreme satisfaction in teaching what they know to others, and these days, says a study on the academic profession, a large proportion of those who teach law are female. An article published in The Times in May estimated that approximately 42% of legal academics are women. What’s the attraction? Most likely, posits The Times, it’s the job security and hours offered by the academic setting. The average starting wage for a legal lecturer is about ?35,000, and about 13% of those in the field of legal academics get a wage of ?50,000 or above.Company SecretaryLegal secretaries are in great demand within the legal profession. A legal secretary must have the understanding to properly type legal documents and pleadings, leases, wills, tenancy agreements and the like. In many smaller organisation
They had their setbacks, no doubt, but dealt with these confidently and comfortably in the knowledge that they were securely embarked on their true course in life.
Most of us are not so lucky, and if we come eventually to the idea (the very sound idea) that our future lies in having our own business we face a bewildering range of possibilities, to say nothing of the untold hazards and pitfalls.
So the question is: just where do you start?
Richard Branson, multi-millionaire creator of the Virgin empire, is one stupendously successful entrepreneur who has no doubt. “Have fun and the money will come”, he likes to say. Easy enough for him you might think; for who needs to worry about their niche when their empire includes music, media and books; an airline; holiday and rail companies; personal finance and credit cards; cell phones and now, with Virgin Galactic, even space tourism!
But Branson’s first successful operation was a student newspaper, which quickly branched out into selling records by mail order, almost an archetypal niche operation. Why did he start there? Simply because it was what he knew about, and what he loved to do.
So in business as in life, it might be said that finding your niche is the key to success. And the things which you are truly passionate about are as good a place to start as any. I suggest you begin by brainstorming a list of ten such things. Start with a blank piece of paper and be totally honest. But don’t restrict yours
Poems and stories can provide powerful metaphors in training, particularly when you are trying to get a motivational point across. If you think about the things you remember from your past education, you will probably note that most of them have come from rhymes or stories of some kind. I mean how did you learn to say your A,B,C's? I bet you're even saying the rhyme in your head right now!I find that participants respond extremely well when you sum up a topic with a rhyme that fits the occasion and there are so many wonderful examples to be taken from past literature that it really doesn't have to take too much time looking for them either. An example of this for me was the subject of 'procrastination'. I really struggled to get the point across to learners when approaching what is a pretty dry topic. However, once I added the concept of 'Swallow the frog' (shamelessly stolen from Mark Twain's Huckleberry Finn) they real
Most of us are not so lucky, and if we come eventually to the idea (the very sound idea) that our future lies in having our own business we face a bewildering range of possibilities, to say nothing of the untold hazards and pitfalls.
So the question is: just where do you start?
Richard Branson, multi-millionaire creator of the Virgin empire, is one stupendously successful entrepreneur who has no doubt. “Have fun and the money will come”, he likes to say. Easy enough for him you might think; for who needs to worry about their niche when their empire includes music, media and books; an airline; holiday and rail companies; personal finance and credit cards; cell phones and now, with Virgin Galactic, even space tourism!
But Branson’s first successful operation was a student newspaper, which quickly branched out into selling records by mail order, almost an archetypal niche operation. Why did he start there? Simply because it was what he knew about, and what he loved to do.
So in business as in life, it might be said that finding your niche is the key to success. And the things which you are truly passionate about are as good a place to start as any. I suggest you begin by brainstorming a list of ten such things. Start with a blank piece of paper and be totally honest. But don’t restrict your
You know that your great stories - call them anecdotes, examples or whatever - will help you shine in a job interview. Stories do three things. One, they show that you really grasped the question - whether it was “Have you ever had to pinch-hit under pressure?” or “Tell me about a time when you had to deal with a difficult customer.” Two, they show off your terrific communication skills. Three, they display a bit of your personality - your wit and charm and so on. These are all good things.So you have to get some stories ready. Try to come up with at least one story in each of these categories, so they’ll be top-of-mind when you need to produce a story in a hurry during your next interview.1) A story about dealing with a crisis. 2) A story about handling a tough interpersonal situation. 3) One about juggling lots of priorities (and, of course, carrying the day). 4) One about having to change course
Richard Branson, multi-millionaire creator of the Virgin empire, is one stupendously successful entrepreneur who has no doubt. “Have fun and the money will come”, he likes to say. Easy enough for him you might think; for who needs to worry about their niche when their empire includes music, media and books; an airline; holiday and rail companies; personal finance and credit cards; cell phones and now, with Virgin Galactic, even space tourism!
But Branson’s first successful operation was a student newspaper, which quickly branched out into selling records by mail order, almost an archetypal niche operation. Why did he start there? Simply because it was what he knew about, and what he loved to do.
So in business as in life, it might be said that finding your niche is the key to success. And the things which you are truly passionate about are as good a place to start as any. I suggest you begin by brainstorming a list of ten such things. Start with a blank piece of paper and be totally honest. But don’t restrict your
Promotional mouse mats are a great investment because they are cheap to buy and easy promotional items or gifts to distribute. Everyone who uses a computer needs a mouse mat, and some people, especially those with laptop computers, like to have several! These promotional mouse mats can be a great boon to your business, but only if you can get your customers to use them. Advertising in the form of promotional mouse mats is great, but how do you ensure that you customers will throw away their old mouse mats in favor of the ones that you are kindly providing for them?Almost everyone who has a computer with a mouse will already have at least one mouse mat that they make regular use of, so your challenge is to find a promotional mouse mat that will be attractive enough to them to cause them to get rid of their old design in favor of the one that you are providing. You could do this by pairing your mouse mat with something
But Branson’s first successful operation was a student newspaper, which quickly branched out into selling records by mail order, almost an archetypal niche operation. Why did he start there? Simply because it was what he knew about, and what he loved to do.
So in business as in life, it might be said that finding your niche is the key to success. And the things which you are truly passionate about are as good a place to start as any. I suggest you begin by brainstorming a list of ten such things. Start with a blank piece of paper and be totally honest. But don’t restrict your
There are three words which often bother me. " I remember when….." When my peers and friends use them, I always feel like telling them to switch gears and think about today and tomorrow, not yesterday. They seldom comply. Now, having been invited to write about how the ad agency business has changed since I was in it on a day-to-day basis, I suppose I have to "remember when."If you remember when Channel 10 did a live, (LIVE!) daily, (DAILY!) Network (NETWORK!) show, you're probably as old as I am.If you remember when ad agencies relied heavily on Type Shops for fast, efficient service, you are probably in your forties.If you remember when word processing people were called typists and when they used a thing called carbon paper, you are probably in your fifties. (Side effects from typewriters and carbon paper were messy erasures and blue-stained fingers.)And if you think FedEx, cable TV, B101, All New
So in business as in life, it might be said that finding your niche is the key to success. And the things which you are truly passionate about are as good a place to start as any. I suggest you begin by brainstorming a list of ten such things. Start with a blank piece of paper and be totally honest. But don’t restrict yourself to the things you do now or have done in the past. Include your dreams - the things you’re certain you’d love to do if you only had the chance (and getting this business going, by the way, is far the best way to give yourself that chance). The reality check comes later. For the moment, just let your imagination run riot.
Now that you’ve got your first list, put it to one side for the moment. And get ready to begin the next. What we want now is a list of the things you know most about, are good at doing, or would like to spend time researching (such as the things you dream of doing from your first list). One tip: don’t neglect your day job here. As much as you may long to escape from it, your work experience can be a rich source of skills, knowledge and expertise. And I use the word “rich” advisedly, here. Customers will often pay handsomely for this kind of “hands on” know-how.
Once again, shoot for a list of ten items. You’ll find that this list overlaps substantially, but will probably not be identical with, your first one. For as much as I love to play golf, I can’t kid myself my level of expertise will ever trouble Tiger Woods. You get the idea. But cross-matching your lists you should find a number of items that feature in the top five of both.
Now’s where things gets serious, because now you have to match the thing you love to do, and which you’re good at doing, with the fundamenta
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