How to Make a Fortune from Unique 'Resistance-free' Advertising
One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask… how can I make a profit giving my products and services away without charging for them?Which is the exact reason why you need to understand the ‘LVC Formula’ which stands for the Lifetime Value of a Client!Here’s how it works. Let’s imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment.But how much is this $80 client really worth?After all, most clients will continue to buy off you for many years to come.For instance, let’s imagine your average client returns for a beauty treatment 8 times a year… and remains a client for 2 years.$80 (price of consultation) x 8 (purchases a year) x 2 (number of years)Now if you have a calculator handy, you’ll work out the value of this client as $1280.00.And if your profit margin is 40% this calculates to a $512 profit per client.Let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I’m not a beauty therapist, so please forgive me if all these figures are way out).And if the manicure costs you $7 in products and 30 minutes of your time (which if you’re not busy… you’d just be sitting on your butt anyway!)So effectively the $7 investment could have just made you $512 in profit.And ho

8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. In fact most of these methods can be done from the comfort of your own home.That's right you don't even have to leave home. What could be better, your clients are coming to you and you don't even realize it. Okay lets get started, each of these methods I'm sure you have either heard about or are already doing most if not all. They are not new, nor are they some sort of secret.1. If you work outside of the home as many of us do as well as running a home business, you can post your business cards or flyers on your company bulletin board where company news is displayed. You should check with your Human Resources department first before tacking your information on the board, most HR Departments require you to check with them first.2. Are you involved in any Fund Raisers school Fund Raiser in particular are the best way to market your business. Before handing out the order you have collected put together a flyer or business card pack that explains briefly what you do, how you can be reached. Make sure you have a packet tacked, stapled or placed in a bag on each order.3. Most of us have answering machines or voice mail, what could be a better way then to market yourself than to have a brief message as part of your greeting with your website address or email address so peopl

Trends Worth Billions – Changing Hindsight into Foresight (Part 2 of a 3-Part Series)
Trends create business opportunities for those who can spot them. An example of how a trend creates opportunities is the pizza industry. Back in the early 1960s, pizza was primarily a snack food eaten in a restaurant. But by the 70s, consumers were picking up pizza to eat at home and pizza delivery took off. As its popularity grew, competition increased. So did the marketing hype. Pizza is now available in every shape, size and convenience. Each time we ate a pizza, we unwittingly participated in growing the trend, which is just a small slice of the fast food trend.The pizza trend didn’t appear overnight nor was it the result of a savvy entrepreneur who envisioned the process. The trend built momentum as it went through stages of innovation, awareness creation and market adoption.Would you invest in the pizza trend today? That all depends on where you believe the trend is heading – up or down.With hindsight, we can look at this trend and identify some of the factors that led to its growth: convenience, growing families, working moms, increased disposable income, swarms of hungry teens, delivery anywhere, anytime, etc. If you knew these factors in the 1970s, the pizza business would have been a great investment. Knowing the factors that would grow the trend, you could position your business advantageously in the growth cycle.In hindsight, can you identify other trends that would have made a great busin

Develop Loyal Customers for a Lifetime - part 1 (1 - 10)
Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. In today's competitive world of business, it is more important than ever to aim for more transactions with existing customers by using the power of customer follow-up and attention to good service.These first ten tips will help you in turning your existing customers into walking billboards for your business and loyal customers for a lifetime. While we aren't advocating that you do all of them, choosing your favorite five and making sure they become a part of your marketing efforts will pay off handsomely.1. Call your clients every Monday morning just to say “Good Morning,” and to check in on how things are going. This extra ounce of attention will keep you forefront in the minds of your clients, and they will greatly appreciate your extended care and concern.2. Keep a list of birthdays, special days of celebration, and upcoming special events in the life of your clients and their families. On these special days, send a card or small gift to let your clients know you are thinking of them. On the same note, keep a detailed list of hobbies, interests, favorite foods, preferred music, and the like. As you travel or are out and about, and you see a small token which you know your client would appreciate, buy the item, and ship it with a note that says "I thought of you when I saw this! En

When 20 Bucks & Ego Is More Important than a Decade of Customer Loyalty
When are 20 bucks and a store manager’s ego more important than a decade of loyalty from a customer? Never! Little things can be much more costly than one might imagine.I recently had an experience that clearly demonstrated the crucial need for better training at all levels, from entry-level employees to management. This situation occurred at a local tire store, one that is part of a national chain—of which will go unnamed—but claims in their name to be pros with tires. The store manager made the decision that $20 in his cost on labor, and his need to be right was more important to him than a loyal 10-year customer.Let’s Review the Benefit of from 10 Years of Customer Loyalty:New tires (sets of four) on 3 cars—approximately 8 sets at an average of $300 per set equals a minimum of $2,400 in retail sales. Satisfied customer recommendations to friends and business acquaintances—in this particular case the bare minimum is referral benefit is a fleet of 18 cars and trucks that moved their account to this particular store five years ago based on my recommendation. This referral has resulted in approximately 9 sets of car and truck tires purchased yearly by the company. At an average of $400 (truck & SUV tires are more expensive), the yearly sale to this company is $3,600. The bare bones minimum value this store received from one customer’s loyalty and referrals for 10-years is $20,400.Let’s Review What

Discount Futures Brokers - How They Can Save You Money
Are you interested in using the services of a futures broker, to assist you with futures trading? If you are, you may be wondering what type of futures broker you should use. While the decision is honestly yours to make, you are advised to take the time to examine discount futures brokers, as they may be able to save you a considerable amount of money.Before examining the many benefits to doing business with a discount futures broker, you may be wondering exactly what one in. In most cases, discount futures brokers are brokers that have low, discounted, or competitive fees. When you use the assistance of a futures broker, you must pay to use their services. Different futures brokers charge different fees, but many are now starting to offer discounted rates; thus, giving them the title of a discount futures broker.Now that you know what discount futures brokers are, you may be wondering exactly how they can help save you money, as well possibly even increase your profits. When using discount futures brokers, traders, just like you, are able to save money on their broker fees. Depending on the discount available, this can be quite a considerable amount. Simply put, the less that you have to spend on a futures trading broker, the more money you are able to save, when it comes to futures trading. The money that you save can actually be considered a profit, as it is an expense that you were able to avoid paying.I invite you to look closely at your own nursing career and discover the lessons that will help you succeed as a legal nurse consultant.

Success Lesson 1 — Find Your Passion and Turn It into a Business
As much as I loved my work with critically ill patients and their families, my inner voice told me I wouldn't be working in a hospital forever. As a young nurse, the vision of myself working in the ICU at age 40, 50 or 60 just wouldn't come into focus.

With only 6 years of nursing experience, I left the hospital and started my legal nurse consultant business. Fr