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Answer Upon - Myth-Guided Franchise Marketing: Disspelling the BYOB! Myth
You may feel stuck in the career you are in which does not seem to be moving anywhere. There is may be no sight of a promotion; and as if to rub salt into your wounds, there may also appear to be people who move fast up the career ladder. This is the time that you should you realize a couple of facts as to where could you have possibly gone wrong and what should you do in order to put your career back on the fast track.To begin with, do not take for granted that tuning up your career is easy and that there is one magic formula to do this. Here are the five most important steps that you can adopt to help your career regain lost ground.Important 5 Steps To Tune Up Your CareerEach step is broad in its expanse and reach that you can easily further divide it if necessary. But as you see they are all interrelated, so omitting any one step will break the chain.1. Revisit Your Lifes Goals to find out whether
Many franchisors attract prospects with the promise of freeing them from oppression and giving them the chance to gain control. There's only one problem: Franchise systems are built on adh
Advertising in the paper works for many people in business. The astute merchant understands the newspaper’s weaknesses and works to avoid them whenever possible.Here are 13 facts you should know.1 Despite declining circulation figures and increasing ad rates, newspapers still reach large audiences, daily.2 Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store owner’s life from the very beginning. Newspapers covered his birth, his high school graduation, his engagement, his marriage, the death of his parents and everything else.3 Many, if not most, retailers, lay out their own ads. It is said that over the years, merchants have come to believe the only way to get it right is to do it themselves. This thinking has given rise to the new breed of newspaper salesperson. No training, just a list of cu
Imagine this television commercial: a bunch of teenage kids in a house, eating junk food, playing video games with rap music blasting. The narrator says: "Hey kids: tired of listening to your parents? Why not do whatever YOU want to do! Join the Army!"
Ludicrous, right? (Imagine the kids' surprise when their hair gets buzzed off, they're issued identical uniforms and that whole "reveille thing" is explained for the first time.) No one in their right mind would advertise so foolishly, would they?
That would be like recruiting a franchisee, one who must faithfully comply with a system of rigid rules and guidelines, with ads that say :
"Entrepreneurs Wanted!"
"Imagine the freedom! Imagine the opportunity!"
"Promote yourself to President!"
I call it the OYOB! (Own your own business!) and BYOB! (Be your own boss!) marketing myth. To see if you've been infected, check your own marketing materials for these tell-tale phrases: "Own your own business!" "Be your own boss!" "Achieve financial freedom!" "Fire your boss!" "Take control of your life!" or similar variations.
It's not easy to avoid. Believe me, I know. I've probably written more franchise brochures than anyone on the planet, and it's hard work to avoid the easy slogans. But make no mistake: falling into the BYOB! trap is one of the most dangerous mistakes franchisors make. And it's the cause of much of the conflict in franchisor/franchisee relations.
Many franchisors attract prospects with the promise of freeing them from oppression and giving them the chance to gain control. There's only one problem: Franchise systems are built on adh
In my live complaint resolution seminars, I demonstrate the martial art Aikido and offer it as a strategy for diffusing anger. I began teaching this unconventional approach to managing conflict after having my breath taken away as I watched Steven Segal effortlessly defeat his opponents without violence or aggression in half a dozen of his movies. Aikido is a nonviolent martial art that never meets force with force and can be applied to conflict situations with demanding, irate or unreasonable customers. (I’ve personally applied Aikido to situations with customers, employees and co-workers.) Using the principles of Aikido, you too can diffuse anger and demonstrate amazing control over all aspects of verbal attacks.People using “verbal aikido” can respond to heated situations directly and assertively without being pulled into the drama of the battle and they can lay the foundation for win-win resolutions that maintain the
That would be like recruiting a franchisee, one who must faithfully comply with a system of rigid rules and guidelines, with ads that say :
"Entrepreneurs Wanted!"
"Imagine the freedom! Imagine the opportunity!"
"Promote yourself to President!"
I call it the OYOB! (Own your own business!) and BYOB! (Be your own boss!) marketing myth. To see if you've been infected, check your own marketing materials for these tell-tale phrases: "Own your own business!" "Be your own boss!" "Achieve financial freedom!" "Fire your boss!" "Take control of your life!" or similar variations.
It's not easy to avoid. Believe me, I know. I've probably written more franchise brochures than anyone on the planet, and it's hard work to avoid the easy slogans. But make no mistake: falling into the BYOB! trap is one of the most dangerous mistakes franchisors make. And it's the cause of much of the conflict in franchisor/franchisee relations.
Many franchisors attract prospects with the promise of freeing them from oppression and giving them the chance to gain control. There's only one problem: Franchise systems are built on adh
Recently I come across the following scale in a national research report to grade each state’s education performance within numerous areas. Do you see anything questionable about this scale?Grading Curve: A (93-100), A- (90-92), B+ (87-89), B (83-86), B- (80-82), C+ (77-79), C (73-76), C- (70-72), D+ (67-69), D (63-66), D- (60-62), F (0-59)If you aren’t scratching your head yet, please allow me ask another question. If you are an employer, a human resource or a quality control manager what expectations do you have toward the performance of your employees? In other words, do you expect your employees to know 50%, 60%, 75%, 80%, 90% or 100% of their job skills or job description? At what level of knowledge and years on the job, would you consider that employee’s performance to be sub-standard and would not entitle her or him to a promotion or a raise and might be within the area of specific disciplin
"Entrepreneurs Wanted!"
"Imagine the freedom! Imagine the opportunity!"
"Promote yourself to President!"
I call it the OYOB! (Own your own business!) and BYOB! (Be your own boss!) marketing myth. To see if you've been infected, check your own marketing materials for these tell-tale phrases: "Own your own business!" "Be your own boss!" "Achieve financial freedom!" "Fire your boss!" "Take control of your life!" or similar variations.
It's not easy to avoid. Believe me, I know. I've probably written more franchise brochures than anyone on the planet, and it's hard work to avoid the easy slogans. But make no mistake: falling into the BYOB! trap is one of the most dangerous mistakes franchisors make. And it's the cause of much of the conflict in franchisor/franchisee relations.
Many franchisors attract prospects with the promise of freeing them from oppression and giving them the chance to gain control. There's only one problem: Franchise systems are built on adh
I’d describe a legal interview question as one that might appear a bit unusual but is actually acceptable. Depending on the specific job you are interviewing for, the industry you work in, and depending on the employment laws that apply in your country or region, the wording of such questions and the ability of the interviewer to ask these sorts of questions might differ.Questions that you can typically be asked during interviews are certainly legal of course ie. questions related to your previous experience, skills, accomplishments.But what if you are asked a question that you might not be sure how to answer but is actually quite legal and is one that you need to properly answer if you wish to get the job?Here are some examples of subjects that I would classify as legal interview question material:Your ability to legally work in the countryDepending on where you live, there might be som
It's not easy to avoid. Believe me, I know. I've probably written more franchise brochures than anyone on the planet, and it's hard work to avoid the easy slogans. But make no mistake: falling into the BYOB! trap is one of the most dangerous mistakes franchisors make. And it's the cause of much of the conflict in franchisor/franchisee relations.
Many franchisors attract prospects with the promise of freeing them from oppression and giving them the chance to gain control. There's only one problem: Franchise systems are built on adh
The job interview tends to be where the job is won or lost.Often, you don’t get a lot of valuable feedback from a company after you’ve interviewed with them but have been told you didn’t get the job.Sometimes they will simply tell you they’ve decided to hire someone else who they felt best suited their requirements, other times they might throw you a bone and give you a hint as to why you didn’t get the job.The fewer details you get regarding why you didn’t get a job, the harder it becomes to actually figure out how you can improve your performance during interviews in the future.At the end of the day, job interviews are how you separate yourself from other job searchers and having as much information at your disposal is how you will win the job.As a recruiter, I’ve taken many phone calls from hiring managers where they have explained why one of my candidates did or didn’t get the job. In many
Many franchisors attract prospects with the promise of freeing them from oppression and giving them the chance to gain control. There's only one problem: Franchise systems are built on adherence, not independence. Franchisors want implementers, not rebels. They often recruit individuals who are yearning to break free from their harness, but as soon as the contract is signed the franchisor expects them to docilely slip into their harness.
Requiring conformity, adherence to an established system and a shared identity is not a bad thing. That's what gives franchising its power. So why do franchisors often attract the wrong people by setting the wrong expectations?
The mything link
Why, you may ask, do we sell the opportunity to join a conformist system via a dream of individualism? Why have we, as an industry, perpetuated the link between BYOB! and franchise ownership?
First, because it's an easy sell. It makes your ad copy pop. The dream of being freed from day-to-day tyranny is a powerful one. Telling one's boss to take this job and shove it is the real American Dream. It's Easy Rider. It's Thelma & Louise. It's One Flew Over the Cuckoo's Nest. Unfortunately, it promises about the same outcome.
Second, too few franchisors have actually given much thought to their franchise marketing message. They tend to just say what everyone else says: B.Y.O.B.! Many commission marketing research and branding platforms at the consumer level; more need to create a thoughtful strategy and platfor
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