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  • Answer Upon - Starting Your Entrepreneurial Business: Climb a Different Career Ladder

    Window Cleaning Tip- It's Window Cleaning, NOT Window Washing
    Whether you already own a window cleaning company or you are looking at starting your own window cleaning business. One of the first things you need to get squared away in your head is that you are a ‘window cleaner’ and in the window ‘cleaning’ business, NOT a window washer in the window washing business. You may think that the distinction is silly, but I guarantee you it is important.While some people may think that “Wallys Window Washing” is a cute name, many people associate window washers with the guy who jumps on the hood of your car at a stop light with a squirt bottle and a rag offering to wash your windows. This is not the image I want to cultivate around my business.The image you want to present to your customers is one of professionalism, legitimacy and competence. Whether in your business name or while talking to people, always use ‘window cleaning’ or ‘window cleaner’. Window cleaning sounds more professional and people associate it with educated, more refined people…the kind you would trust in your house.Now window washing on the other hand sounds more common, less educated, and very fly-by-nightish. Think of it this way; If someone was looking through the phone book for a window cleaner and they see two companies:Wallys Window WashingOrReflection Window CleaningWho do you think that person is going to choose? Well statistically 9 time out of 10 that person will choose the more reputable sounding name.The choice is ultimately up to you, but I promise you this little detail will make big a difference in your window clean
    ls do not have the time, interest, or technological proficiency to use eBay, and these persons offer a potentially rich and virtually endless source of products which you could acquire and sell (or sell on their behalf, for a fee).

    You needn’t give up your entrepreneurial ambitions based on the notion that you must have a low cost product. But do keep in mind that low product costs, and low startup costs are a definite advantage. At the very least, you must have an adequate profit margin, such that overall, you are self-sustaining. People must accept a product as something that they want and are willing to pay for.

    Another alternative is to broker or represent a product, which I mentioned above. Among my various present day entrepreneurial endeavors, I am involved as an independent consultant for a network marketing firm. Customers purchase products through a Web site, and these products are shipped directly to them under what is known as a drop-shipping arrangement. This is really a very efficient system for all concerned, and I was convinced to become involved because I did not have to carry inventory or make deliveries (which can eat up an entrepreneur’s time like crazy, besides increasing inefficiencies, which ultimately impact consumers).

    You need to sell a hot product. If you have ever used kindling wood, you may h

    How to Crash - Proof Your Job Search
    Think you have the speed, endurance, and know-how to fix what’s broken? Bet not. The smartest people in the world are those who can leave their ego at the door, and know when its wise to seek help.Since crashes are usually preventable, when is it a good time to seek professional assistance…before or after the disaster? Talk to local firehouse or police headquarters and they’ll chant the mantra, “Prevention rules.” Smarter to avert the fire or crime, rather than fight it later. It costs much more after-the-fact. Same goes for your job search.• Gain better, faster exposure to opportunity and decision makers by setting a career foundation that’s heavy on target marketing.• Provide personalized solutions to employer needs and you’ll free yourself from the arduous process of blasting resumes blindfolded or performing cold-call networking to strangers.• Architect a master design to get there before you make your move instead of working it out on the fly, and you’ll be prepared for any contingency.Jo Ann Ridge, Vice President of the e-Commerce Group for R.L. Stevens & Associates Inc., http://interviewing.com/ a 24-year old international career marketing firm headquartered in Waltham, Massachusetts, who recently celebrated her 19th year with the organization says, “Most people don’t realize that their career affects every aspect of their lives.” She asked one attorney if he ever had a bad day at work and he responded that he’s had a “bad day” for the past five months. Yikes.There are five key reasons why workers won’t seek answers soo
    Are You Good at Climbing?

    I climbed out of my crib very early, and proceeded to live a very hyperactive childhood, so I have been told by parents, aunts, elder cousins, and others who have known me my entire life. I have noticed that whenever these individuals relate this story, their pupils dilate. According to some researchers and body language experts, this means that they either find me attractive as a person, or that I am a source of anxiety. I certainly hope for the former interpretation, as it would be emotionally unhealthy for these individuals to hold a grudge, now that I have reached adulthood.

    Within a few months after I escaped the confines of my crib, I was climbing the stair-stepped configuration made possible by opening drawers in certain pieces of furniture. I attempted to scale the side of our refrigerator, and almost made it. Unfortunately, the shiny coffee percolator I grabbed to pull myself up wasn’t bolted securely to the top of the refrigerator (a parental oversight, given that almost everything else was tied down, cordoned off, or roped shut). I tumbled down and landed with the spout of the percolator impaling my chin. That’s the source of one of my earliest “good scars.” As just about everyone knows, an ample collection of these scars serves as a great way to break the conversational ice at social gatherings.

    It was not too long until I was climbing the sides of hills, houses with gutters or other hand-holds, trees, and anything else with a summit worth conquering. “Cats in my neighborhood were never stuck in trees—they were afraid to go near them,” because of me (so they say). I believe that sounds a bit like an exaggeration, which in my opinion should be dismissed as family folklore.

    Within a few years, I was climbing trees for money. I had begun a lifelong journey as an individual whose entrepreneurial roots could, ironically, be traced to trees. I had discovered an income source around the holiday season each year—mistletoe. Mistletoe is a parasitic plant that grows on oak and other hardwood trees; if it is ingested by humans it will make them very sick, and can cause death. There are numerous myths and customs associated with mistletoe. However, the most important of these, relative to my enterprise, had to do with the tradition of kissing under the mistletoe (which derives from ancient beliefs about sexuality and fertility that are associated with the plant—which was of little interest to me as compared to comic books, at the time).

    I harvested mistletoe by climbing trees in woods nearby my home, portioned off small bundles, and sold them door-to-door. I later expanded my product line with another agricultural product, kindling wood for starting fires. This product came from aged heart pine (stumps and limbs), which I often came across in my forays in the woods searching for mistletoe. It contains a sticky concentrated resin that can easily be ignited with a single match. If I was somehow rejected in my first effort aimed at selling mistletoe in a prospective customer’s doorway, I could switch their attention to my “delightfully convenient and easy to use kindling wood—sure to warm your hearth, and your charming home.”

    As I matured, I became less interested in the business of mistletoe and kindling wood sales, and more interested in using charm and mistletoe for reasons associated with its traditional purposes around the holiday season. However, by then, I had already learned my first valuable lessons as an entrepreneur. I knew that entrepreneurship could be likened to climbing. The prize isn’t just the tangible rewards, it’s the feeling of achievement that one has from meeting challenges along the way, and reaching the top only leads to recognition that there are other summits to surmount in a lifelong journey.

    Lessons Learned From a Former “Mistletoepreneur”

    Nascent entrepreneurs are individuals who are trying to start a business, but are still new and fledgling in their efforts. My earlier business had one tremendous advantage: a product with no inherent cost other than the cost of harvesting and packaging the product, which was miniscule. The great California gold rush was similar in this regard: minors staked their claims and began to harvest a precious metal kindly provided by Mother Nature. If you are looking for a product, consider one that is free, or one that has a very low cost. Although there are now eBay and Internet sellers who offer products such as kindling and mistletoe, and the gold rush is long since over, there are other products that fit this no or low cost criteria, waiting to be claimed.

    I like the idea of recycled products, as an example of a low cost product. Humankind continues to create tremendous pressure on the environment, and some individuals have found ways to harvest the things that others throw away. Whether we are speaking in an industrial context such as scrap materials that can be transformed or otherwise reconstituted, or a consumer context such as vintage clothing, entrepreneurs continue to prove that the adage, “One person’s junk is another person’s treasure,” is true. For that matter, cleaning up messes and hauling things away can be a business unto itself. Now that eBay has created the world’s largest garage sale, people have found that they can sell just about anything. However, some individuals do not have the time, interest, or technological proficiency to use eBay, and these persons offer a potentially rich and virtually endless source of products which you could acquire and sell (or sell on their behalf, for a fee).

    You needn’t give up your entrepreneurial ambitions based on the notion that you must have a low cost product. But do keep in mind that low product costs, and low startup costs are a definite advantage. At the very least, you must have an adequate profit margin, such that overall, you are self-sustaining. People must accept a product as something that they want and are willing to pay for.

    Another alternative is to broker or represent a product, which I mentioned above. Among my various present day entrepreneurial endeavors, I am involved as an independent consultant for a network marketing firm. Customers purchase products through a Web site, and these products are shipped directly to them under what is known as a drop-shipping arrangement. This is really a very efficient system for all concerned, and I was convinced to become involved because I did not have to carry inventory or make deliveries (which can eat up an entrepreneur’s time like crazy, besides increasing inefficiencies, which ultimately impact consumers).

    You need to sell a hot product. If you have ever used kindling wood, you may ha

    Why You Need an Answering Service
    The integral role played by the telephone as a business communication tool accounts for the growing importance of answering service businesses. All businesses, whether a physician's private practice, a small construction company, or a conglomerate, rely on the telephone as one of the fastest and most reliable communication tool in their businesses.Anyone with a busy schedule and a telephone needs an answering service! Answering service can be a real lifesaver to a small business. Many small businesses have neither the time nor the means to take incoming calls during business hours when they are out on jobs -- yet those calls represent the very lifeblood of their business! They cannot afford an office; much less a secretary, but they certainly need those phone calls. Unless they can find a reliable and affordable answering service, they will probably have to do without (or ask people to call them only after 7 PM) or use an answering machine (which has a whole set of disadvantages).Yes, you indeed can use an answering machine but the fact is that people really do not like to talk to machines, if they are unable to reach a human voice easily, they will go somewhere else – it’s a lost business opportunity.Fortunately, employers are recognizing this problem and solving it by contracting people to answer the phones when they cannot do it themselves. That personal touch you can offer can mean the difference in obtaining or keeping a client. Hiring a professional answering service business assures that you can take messages, deliver specific messages to callers, provide basic information, clarify the intent of calls and even arrange
    ocial gatherings.

    It was not too long until I was climbing the sides of hills, houses with gutters or other hand-holds, trees, and anything else with a summit worth conquering. “Cats in my neighborhood were never stuck in trees—they were afraid to go near them,” because of me (so they say). I believe that sounds a bit like an exaggeration, which in my opinion should be dismissed as family folklore.

    Within a few years, I was climbing trees for money. I had begun a lifelong journey as an individual whose entrepreneurial roots could, ironically, be traced to trees. I had discovered an income source around the holiday season each year—mistletoe. Mistletoe is a parasitic plant that grows on oak and other hardwood trees; if it is ingested by humans it will make them very sick, and can cause death. There are numerous myths and customs associated with mistletoe. However, the most important of these, relative to my enterprise, had to do with the tradition of kissing under the mistletoe (which derives from ancient beliefs about sexuality and fertility that are associated with the plant—which was of little interest to me as compared to comic books, at the time).

    I harvested mistletoe by climbing trees in woods nearby my home, portioned off small bundles, and sold them door-to-door. I later expanded my product line with another agricultural product, kindling wood for starting fires. This product came from aged heart pine (stumps and limbs), which I often came across in my forays in the woods searching for mistletoe. It contains a sticky concentrated resin that can easily be ignited with a single match. If I was somehow rejected in my first effort aimed at selling mistletoe in a prospective customer’s doorway, I could switch their attention to my “delightfully convenient and easy to use kindling wood—sure to warm your hearth, and your charming home.”

    As I matured, I became less interested in the business of mistletoe and kindling wood sales, and more interested in using charm and mistletoe for reasons associated with its traditional purposes around the holiday season. However, by then, I had already learned my first valuable lessons as an entrepreneur. I knew that entrepreneurship could be likened to climbing. The prize isn’t just the tangible rewards, it’s the feeling of achievement that one has from meeting challenges along the way, and reaching the top only leads to recognition that there are other summits to surmount in a lifelong journey.

    Lessons Learned From a Former “Mistletoepreneur”

    Nascent entrepreneurs are individuals who are trying to start a business, but are still new and fledgling in their efforts. My earlier business had one tremendous advantage: a product with no inherent cost other than the cost of harvesting and packaging the product, which was miniscule. The great California gold rush was similar in this regard: minors staked their claims and began to harvest a precious metal kindly provided by Mother Nature. If you are looking for a product, consider one that is free, or one that has a very low cost. Although there are now eBay and Internet sellers who offer products such as kindling and mistletoe, and the gold rush is long since over, there are other products that fit this no or low cost criteria, waiting to be claimed.

    I like the idea of recycled products, as an example of a low cost product. Humankind continues to create tremendous pressure on the environment, and some individuals have found ways to harvest the things that others throw away. Whether we are speaking in an industrial context such as scrap materials that can be transformed or otherwise reconstituted, or a consumer context such as vintage clothing, entrepreneurs continue to prove that the adage, “One person’s junk is another person’s treasure,” is true. For that matter, cleaning up messes and hauling things away can be a business unto itself. Now that eBay has created the world’s largest garage sale, people have found that they can sell just about anything. However, some individuals do not have the time, interest, or technological proficiency to use eBay, and these persons offer a potentially rich and virtually endless source of products which you could acquire and sell (or sell on their behalf, for a fee).

    You needn’t give up your entrepreneurial ambitions based on the notion that you must have a low cost product. But do keep in mind that low product costs, and low startup costs are a definite advantage. At the very least, you must have an adequate profit margin, such that overall, you are self-sustaining. People must accept a product as something that they want and are willing to pay for.

    Another alternative is to broker or represent a product, which I mentioned above. Among my various present day entrepreneurial endeavors, I am involved as an independent consultant for a network marketing firm. Customers purchase products through a Web site, and these products are shipped directly to them under what is known as a drop-shipping arrangement. This is really a very efficient system for all concerned, and I was convinced to become involved because I did not have to carry inventory or make deliveries (which can eat up an entrepreneur’s time like crazy, besides increasing inefficiencies, which ultimately impact consumers).

    You need to sell a hot product. If you have ever used kindling wood, you may h

    Managing Risks - How to Avoid Accidents?
    One of the best techniques of preventing accidents at a large project site is to let the contractor supervisors ponder over the jobs to be done and then putting them down in writing.It's a common fact that workers coming together in a large construction project have different levels of experience and training. The key persons for preventing accidents are the supervisors.By getting the supervisors to put their work steps and procedures in writing, safety personnel can use this method to reduce incidents of workers taking shortcuts in safety.The way to do this is to have a form for the supervisors to fill. This is called the site incident prevention plan or SIPP. It's just a form that informs the safety officers their work plan. A good description of the work plan will include the following:1. A sequence of work that starts with informing the project manager or supervisor before starting work. The work will then have a description of the potential hazard if this was not carried out. Having made aware of the potential hazard, the person writing the work plan will also write down the countermeasures that he will take to eliminate the hazard. An example of this control measure will be seeking approval from the safety officer and conducting tool box meeting with the workers before starting work.2. The next sequence will most likely be mobilization of tools and materials to the work site. The potential hazard could be personal injury or messing up of the work area. To reduce the hazard, the supervisor may require his workers to wear safety gears like helmet and safety shoes
    cultural product, kindling wood for starting fires. This product came from aged heart pine (stumps and limbs), which I often came across in my forays in the woods searching for mistletoe. It contains a sticky concentrated resin that can easily be ignited with a single match. If I was somehow rejected in my first effort aimed at selling mistletoe in a prospective customer’s doorway, I could switch their attention to my “delightfully convenient and easy to use kindling wood—sure to warm your hearth, and your charming home.”

    As I matured, I became less interested in the business of mistletoe and kindling wood sales, and more interested in using charm and mistletoe for reasons associated with its traditional purposes around the holiday season. However, by then, I had already learned my first valuable lessons as an entrepreneur. I knew that entrepreneurship could be likened to climbing. The prize isn’t just the tangible rewards, it’s the feeling of achievement that one has from meeting challenges along the way, and reaching the top only leads to recognition that there are other summits to surmount in a lifelong journey.

    Lessons Learned From a Former “Mistletoepreneur”

    Nascent entrepreneurs are individuals who are trying to start a business, but are still new and fledgling in their efforts. My earlier business had one tremendous advantage: a product with no inherent cost other than the cost of harvesting and packaging the product, which was miniscule. The great California gold rush was similar in this regard: minors staked their claims and began to harvest a precious metal kindly provided by Mother Nature. If you are looking for a product, consider one that is free, or one that has a very low cost. Although there are now eBay and Internet sellers who offer products such as kindling and mistletoe, and the gold rush is long since over, there are other products that fit this no or low cost criteria, waiting to be claimed.

    I like the idea of recycled products, as an example of a low cost product. Humankind continues to create tremendous pressure on the environment, and some individuals have found ways to harvest the things that others throw away. Whether we are speaking in an industrial context such as scrap materials that can be transformed or otherwise reconstituted, or a consumer context such as vintage clothing, entrepreneurs continue to prove that the adage, “One person’s junk is another person’s treasure,” is true. For that matter, cleaning up messes and hauling things away can be a business unto itself. Now that eBay has created the world’s largest garage sale, people have found that they can sell just about anything. However, some individuals do not have the time, interest, or technological proficiency to use eBay, and these persons offer a potentially rich and virtually endless source of products which you could acquire and sell (or sell on their behalf, for a fee).

    You needn’t give up your entrepreneurial ambitions based on the notion that you must have a low cost product. But do keep in mind that low product costs, and low startup costs are a definite advantage. At the very least, you must have an adequate profit margin, such that overall, you are self-sustaining. People must accept a product as something that they want and are willing to pay for.

    Another alternative is to broker or represent a product, which I mentioned above. Among my various present day entrepreneurial endeavors, I am involved as an independent consultant for a network marketing firm. Customers purchase products through a Web site, and these products are shipped directly to them under what is known as a drop-shipping arrangement. This is really a very efficient system for all concerned, and I was convinced to become involved because I did not have to carry inventory or make deliveries (which can eat up an entrepreneur’s time like crazy, besides increasing inefficiencies, which ultimately impact consumers).

    You need to sell a hot product. If you have ever used kindling wood, you may h

    Small Business Bookkeeping Outsourcing Rescues You from Workload
    Outsourcing is a special service that unfolds the practice of handling various business related tasks in less money. It is quite beneficial for small business organizations, as it can help to save thousands of dollars. Small business bookkeeping outsourcing is meant to relieve business owners from those pressures that crop up at the time of overload of work. It is quite popular that small business owners try to handle every department on their own. On other note, keeping a trained staff to handle their bookkeeping work will accompany so many expenses. Just think that how a small business will run if it is paying so much to its staff.Bookkeeping involves handling of the financial records, business revenue, profits and losses incurred by the company and various other expenses. At the time of tax session, if you are loaded with excess of bookkeeping work then the slight negligence can cause problems. Every single account can go wrong or the expenses and balances may not tally in this matter. At this point of time, outsourcing comes at your rescue. Outsourcing these services will not only save your time, but also money. In fact, you will be able to handle your small business with much more efficiency.Bonus, gratitude, house allowance, conveyance changes, funds and various other things increases the expenses so much. This is not the only problem of hiring a trained staff, higher salaries is another factor to be considered. Small business bookkeeping outsourcing enables you to transfer your work to outsourcing companies. Usually, outsourcing companies carries out bookkeeping work in much less amount as compared to in-house staff. So, why
    e tremendous advantage: a product with no inherent cost other than the cost of harvesting and packaging the product, which was miniscule. The great California gold rush was similar in this regard: minors staked their claims and began to harvest a precious metal kindly provided by Mother Nature. If you are looking for a product, consider one that is free, or one that has a very low cost. Although there are now eBay and Internet sellers who offer products such as kindling and mistletoe, and the gold rush is long since over, there are other products that fit this no or low cost criteria, waiting to be claimed.

    I like the idea of recycled products, as an example of a low cost product. Humankind continues to create tremendous pressure on the environment, and some individuals have found ways to harvest the things that others throw away. Whether we are speaking in an industrial context such as scrap materials that can be transformed or otherwise reconstituted, or a consumer context such as vintage clothing, entrepreneurs continue to prove that the adage, “One person’s junk is another person’s treasure,” is true. For that matter, cleaning up messes and hauling things away can be a business unto itself. Now that eBay has created the world’s largest garage sale, people have found that they can sell just about anything. However, some individuals do not have the time, interest, or technological proficiency to use eBay, and these persons offer a potentially rich and virtually endless source of products which you could acquire and sell (or sell on their behalf, for a fee).

    You needn’t give up your entrepreneurial ambitions based on the notion that you must have a low cost product. But do keep in mind that low product costs, and low startup costs are a definite advantage. At the very least, you must have an adequate profit margin, such that overall, you are self-sustaining. People must accept a product as something that they want and are willing to pay for.

    Another alternative is to broker or represent a product, which I mentioned above. Among my various present day entrepreneurial endeavors, I am involved as an independent consultant for a network marketing firm. Customers purchase products through a Web site, and these products are shipped directly to them under what is known as a drop-shipping arrangement. This is really a very efficient system for all concerned, and I was convinced to become involved because I did not have to carry inventory or make deliveries (which can eat up an entrepreneur’s time like crazy, besides increasing inefficiencies, which ultimately impact consumers).

    You need to sell a hot product. If you have ever used kindling wood, you may h

    Quality of Customer Service is Most Important
    For those of you who are working in a customer service industry, the quality of that customer service itself is the most important aspect of the job. People respond positively to good customer service. IF you are a business owner then you know how the saying goes, it’s easier to keep a customer, as it is to get a new customer. In order to keep your customers and build up some form of clientele that feels loyal to your company. Therefore you must put in the time and effort to keep your customers and your level of customer service up to where it should be.In most areas of customer service there will be some time on the phone. If your job requires you to place and receive phone calls, you must ensure that you are always polite and customers. This is a great time to strengthen the relationship between the owner and the customer. Customer’s respond better to a business owner who is approachable and interested in their lives then someone who seems bothered and rushed. However, there are those that can become annoyed when the customer service representative becomes too personal. For those people who are in the customer service area, they should attempt to find a happy medium between being too friendly and not friendly at all.At times in the customer service industry you will come into contact with less than satisfied customers. These people may become angry and they may yell. Sometimes it is hard to contain yourself and you might want to argue back. However, when you are working as a customer service representative then you must be able to control yourself. You should never interrupt an irate customer. If they are getting angry with you t
    ls do not have the time, interest, or technological proficiency to use eBay, and these persons offer a potentially rich and virtually endless source of products which you could acquire and sell (or sell on their behalf, for a fee).

    You needn’t give up your entrepreneurial ambitions based on the notion that you must have a low cost product. But do keep in mind that low product costs, and low startup costs are a definite advantage. At the very least, you must have an adequate profit margin, such that overall, you are self-sustaining. People must accept a product as something that they want and are willing to pay for.

    Another alternative is to broker or represent a product, which I mentioned above. Among my various present day entrepreneurial endeavors, I am involved as an independent consultant for a network marketing firm. Customers purchase products through a Web site, and these products are shipped directly to them under what is known as a drop-shipping arrangement. This is really a very efficient system for all concerned, and I was convinced to become involved because I did not have to carry inventory or make deliveries (which can eat up an entrepreneur’s time like crazy, besides increasing inefficiencies, which ultimately impact consumers).

    You need to sell a hot product. If you have ever used kindling wood, you may have noticed that it crackles and burns very quickly, which is why it makes an excellent fire starter. You may initially think that I am about to tie in the aforementioned fire with “hot products,” by using some sort of lame analogy. Lame analogies are always way too obvious, however. By “hot,” I mean a product that is sold to a customer who is excited about the potential benefits of using the product, and who is overcome by a desire to have the product for his or her own use.

    Have you ever noticed how some sellers go about creating a sense of urgency about a particular offering? While it can be observed that retailers have gone way overboard with “one day” sales by having one practically every day of the week, they at least have the sense of urgency concept down correctly. Every year for the past several years, millions of shoppers have been coaxed out of bed prior to the crack of dawn to shop at sales events offered on the basis of a similar appeal based on urgency, on the day after Thanksgiving.

    The fact that someone is willing to compete to be the four-hundred-and-sixty-seventh person in line suggests a sense of urgency has indeed been created. I think that these retailers are rather dimwitted for acting with such a herd mentality and not offering a twelve o’clock noon until five o’clock p.m. door-buster sale for people like me, but that’s another matter. Urgency comes when an offering is available for a limited time, when a product is in short supply, or an opportunity presents itself in such a way that buyers become convinced that they should otherwise seize the moment.

    You need to sell, period. You will recall above that I acknowledged times when I had experienced rejection? Well, I hate to point this out, but we have all experienced rejection, especially those of us who take risks and are basically asking for it. Entrepreneurs suffer lots, and lots, of rejection. A majority of entrepreneurs must use bootstrapping methods to launch their business startups, typically because they have suffered rejection after submitting loan applications. Some people, will say “bah, humbug!” to just about anything. Some are penny-pinching, like Charles Dickens’ character, Ebenezer Scrooge, and some people are simply not very nice.

    However, it’s been my experience that most people reject propositions that apparently offer no value to them. As an entrepreneur, you must offer genuine value. It is often the case that genuine value must be created, or at least pointed out. I inserted the word “apparently” above, because it is important. People need to be skeptical, as an act of survival, as nature does suggest instances where one can be tricked, and human nature is no different. The Venus Flytrap is a widely known example, as a carnivorous plant that lures prey with a sweet smelling attractant, and then captures them. No one wants to be tricked. On the other hand, ethical selling is not about attempting to trick anyone, either. People should legitimately need or want what you have to offer. If they do not, don’t take it as a rejection. Instead, consider yourself as an individual who is on a journey seeking persons with wants and needs that you might possibly address, if your product is a good match.

    You must sell the warmth, not the wood. Remember the mistletoe plant’s description? It is a parasitic, poisonous plant that attaches itself to trees. What if I had represented it as such? What do you think would have happened if I had gone door-to-door exclaiming, “Hi. I would like to offer you a limited time opportunity to purchase one of the poisonous parasites that I’ve found in the woods”? Even though I did not really embrace all of the fuss about mistletoe and kissing as a young boy, I knew that older persons than myself and grown-ups were interested in this tradition, and bought mistletoe in the spirit of the season. The spirit of the season I refer to here is also one that is associated with warmth.

    By the same token, the idea of buying a “bundle of sticky resin coated flammable wood” is not tremendously appealing, and I knew that would not sell, either. The benefits of the kindling wood had everything to do with the success of the proposition: people could envision having a warm and charming home.

    Perhaps the most important lesson is that you can be an entrepreneur, too. It does not necessarily take a great deal of startup capital, equipment, or highly specialized knowledge to begin your journey. Everybody suffers rejection, and everybody makes mistakes. In your own, analogous way, you will “reach for a percolator,” fall, and have to get back up. Nothing is certain or “bolted down” when you are an entrepreneur.

    On the other hand, if you feel satisfied and secure in your present job, you are either very lucky, or perhaps you’ve been living under a rock for a while. Widespread job dissatisfaction (constituting a majority of employees), burn-out and stress, outsourcing, appointed leaders with poor visioning skills, questionable ethics, and a general lack of loyalty are earmarks of many modern organizations. Even CEO jobs are short-lived. According to a report by Drake Beam Morin (CEO Turnover and Job Security, 2000), “In just the past five years, close to two-thirds of all major companies replaced their CEO.”

    If you are employed by a public company, read the first few paragraphs in

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