You may not have seen these specific numbers, but we’ve all heard this story before - just like I had heard my mum so many times before. I was recently coaching an entrepreneur looking to make his next million and I found him laden with credit card debt. This is actually a very common

This month’s newsletter is about jumping in the water. I hope you enjoy it.

“Don’t leave the house until you’ve cleaned up your room!”: It wasn’t the first time Mum had laid down the law. Where was the logic in cleaning up my room if I was going out anyway? Who was going to use it while I was gone? In fact, who was ever going to use it except me? I had always been quite happy with it messy.

But this time it was different. We were moving house. We were leaving this one forever, and the movers would be here tomorrow. She wanted me to clean a room where everything was going to go in boxes anyway. She wanted me to clean a room that I would never step foot in again! Now that was insane. I remember the time it took to clean that room, and how I felt at the time. I was twelve years old and we were leaving Papua New Guinea forever. We were moving to Hong Kong. I was leaving all the friends I had made in the past four years – and I would never see them again. It was my last day to go out, have fun, say goodbye. But I was stuck inside, cleaning.

I am reminded of that time now, as I sit here with WWF’s latest Living Planet Report in front of me. The report is based on two key indicators: The Living Planet Index (LPI) which measures trends in species population, and the Ecological Footprint, which measures the weight of humanity’s demands on the Earth’s renewable resources.

Between 1970 and 2000, the LPI has fallen 40%. The index measures 3,000 population trends in over 1,100 species. Since the day I was born, 40% of the abundance of species on Earth has been wiped out. The population of freshwater species has halved and tropical terrestrial species have fallen by 65%. Two-thirds of the biomass (or total volume) of the bigger fish in the Atlantic, such as Cod and Tuna, have disappeared.

During this same period, the World’s population has grown by 65%. That’s the equivalent of today’s entire World Population outside of Asia Pacific – 2.5 billion new people. There are now over 6 billion people on the planet, compared to 4 billion when I was cleaning my room, and compared to less than 2 billion when my Mum was a child, being told to clean hers.

You may not have seen these specific numbers, but we’ve all heard this story before - just like I had heard my mum so many times before. I was recently coaching an entrepreneur looking to make his next million and I found him laden with credit card debt. This is actually a very common o

But this time it was different. We were moving house. We were leaving this one forever, and the movers would be here tomorrow. She wanted me to clean a room where everything was going to go in boxes anyway. She wanted me to clean a room that I would never step foot in again! Now that was insane. I remember the time it took to clean that room, and how I felt at the time. I was twelve years old and we were leaving Papua New Guinea forever. We were moving to Hong Kong. I was leaving all the friends I had made in the past four years – and I would never see them again. It was my last day to go out, have fun, say goodbye. But I was stuck inside, cleaning.

I am reminded of that time now, as I sit here with WWF’s latest Living Planet Report in front of me. The report is based on two key indicators: The Living Planet Index (LPI) which measures trends in species population, and the Ecological Footprint, which measures the weight of humanity’s demands on the Earth’s renewable resources.

Between 1970 and 2000, the LPI has fallen 40%. The index measures 3,000 population trends in over 1,100 species. Since the day I was born, 40% of the abundance of species on Earth has been wiped out. The population of freshwater species has halved and tropical terrestrial species have fallen by 65%. Two-thirds of the biomass (or total volume) of the bigger fish in the Atlantic, such as Cod and Tuna, have disappeared.

During this same period, the World’s population has grown by 65%. That’s the equivalent of today’s entire World Population outside of Asia Pacific – 2.5 billion new people. There are now over 6 billion people on the planet, compared to 4 billion when I was cleaning my room, and compared to less than 2 billion when my Mum was a child, being told to clean hers.

You may not have seen these specific numbers, but we’ve all heard this story before - just like I had heard my mum so many times before. I was recently coaching an entrepreneur looking to make his next million and I found him laden with credit card debt. This is actually a very common

I am reminded of that time now, as I sit here with WWF’s latest Living Planet Report in front of me. The report is based on two key indicators: The Living Planet Index (LPI) which measures trends in species population, and the Ecological Footprint, which measures the weight of humanity’s demands on the Earth’s renewable resources.

Between 1970 and 2000, the LPI has fallen 40%. The index measures 3,000 population trends in over 1,100 species. Since the day I was born, 40% of the abundance of species on Earth has been wiped out. The population of freshwater species has halved and tropical terrestrial species have fallen by 65%. Two-thirds of the biomass (or total volume) of the bigger fish in the Atlantic, such as Cod and Tuna, have disappeared.

During this same period, the World’s population has grown by 65%. That’s the equivalent of today’s entire World Population outside of Asia Pacific – 2.5 billion new people. There are now over 6 billion people on the planet, compared to 4 billion when I was cleaning my room, and compared to less than 2 billion when my Mum was a child, being told to clean hers.

You may not have seen these specific numbers, but we’ve all heard this story before - just like I had heard my mum so many times before. I was recently coaching an entrepreneur looking to make his next million and I found him laden with credit card debt. This is actually a very common

You may not have seen these specific numbers, but we’ve all heard this story before - just like I had heard my mum so many times before. I was recently coaching an entrepreneur looking to make his next million and I found him laden with credit card debt. This is actually a very common

You may not have seen these specific numbers, but we’ve all heard this story before - just like I had heard my mum so many times before. I was recently coaching an entrepreneur looking to make his next million and I found him laden with credit card debt. This is actually a very common occurrence with many entrepreneurs. I told him the first thing he needed to do was to become disciplined enough to turn cash flow positive, rather than expecting his habit of over-consumption to magically reverse one day. There’s no point in making a dollar if it costs more than a dollar to make it. He said “I’ve heard all that before. I haven’t come to you to be told that. I’ve come to you to find out how to make it big.” I simply told him “Don’t leave the house until you’ve cleaned up your room!”

I didn’t tell him about the day I sat there in my room, on 21st March 1980, focusing reluctantly on my clean-up task ahead. I didn’t mention the process I went through: how I began emptying the cupboards, arranging my toys; how I began discovering parts of my history that had been long forgotten; or how, as I continued, I found myself surrounded by my life - things I thought had been forever lost; moments that I had taken for granted; gifts that still held the thoughts that counted. My task of cleaning somehow unexpectedly evolved into a celebration of my little life. It became an extraordinary exercise in both gratitude... and pride! I didn’t tell him these things, because I wasn’t sure it was relevant - although I somehow sensed that it was.

As entrepreneurs, with our businesses and our teams, we generally produce more than the average individual. We also consume more. Many entrepreneurs consume more than they produce. So the power to clean up the world’s ecological debt lies partly with its consumers, but mostly with its business owners: That’s you and me. Where does the motivation come to put cleaning up as a priority, when we could be out playing? Can’t someone else clean up as we’re going to leave the house anyway? And can each of us really make that much of a difference? After a full day, I stepped out of my room, each one of my many treasures no longer taken for granted. I sat quietly at dinner in a contemplative mood. So did my brother and my sister who had been cleaning their rooms as well. I felt a strange sense of accomplishment – about my room and about my life. I felt an eerie sense of connection with my family. I felt a lightness, a purpose – a new view of my place in this world.

I can’t tell if my childhood story is relevant to you as you read the WWF report but I found it relevant to me. We enter this world with the choice to be a net giver or a net taker. As we increase our capacity to create, we also increase our capacity to consume – or contribute. Taking responsibility for this choice can lead to a transformation in how you view your place in this world.

The United Nation’s Median Growth projection for World Population is 9 billion by 2050. If our current consumption remains unchecked, by 2050, WWF calculates our consumption will exceed our home’s capacity to deliver by 120% per year, creating an ecological debt we have no means to service. Even if you don’t clean up for those who will inhabit our home when we’re gone, do it for yourself: The act of becoming debt free is a liberating experience. The act of becoming ecologically debt free on a global scale is a commitment that we can share, and will lead to a globally liberating experience we