wo to three years and research has identified that the reasons for this can be identified and categorised as follows:

· Under Capitalised
· Market Under Researched
· Lack of Sales Acumen
· Little M

Finding the modern girl in us all sometimes pushes us into unusual situations in life and the greatest fear in all this is going down unknown territory of going into business. Many women aspire to succeed in business but the stigma of a successful woman still holds certain individuals back.

Over recent years, the world has seen a new, more confident and assertive woman emerge and businesses worldwide has seen women at the helm in growing numbers, often in multi-million pound empires. And why not, you might say if they carry the skills necessary what is there to hold them back.

The woman business person certainly has an extremely large number of challenges, what with marriage, children, prejudices, late life opportunities, retraining needs, it’s little wonder that any emerge at all.

It’s a known fact that business start up’s fail in the first two to three years and research has identified that the reasons for this can be identified and categorised as follows:

· Under Capitalised
· Market Under Researched
· Lack of Sales Acumen
· Little Ma

ut the stigma of a successful woman still holds certain individuals back.

Over recent years, the world has seen a new, more confident and assertive woman emerge and businesses worldwide has seen women at the helm in growing numbers, often in multi-million pound empires. And why not, you might say if they carry the skills necessary what is there to hold them back.

The woman business person certainly has an extremely large number of challenges, what with marriage, children, prejudices, late life opportunities, retraining needs, it’s little wonder that any emerge at all.

It’s a known fact that business start up’s fail in the first two to three years and research has identified that the reasons for this can be identified and categorised as follows:

· Under Capitalised
· Market Under Researched
· Lack of Sales Acumen
· Little M

in growing numbers, often in multi-million pound empires. And why not, you might say if they carry the skills necessary what is there to hold them back.

The woman business person certainly has an extremely large number of challenges, what with marriage, children, prejudices, late life opportunities, retraining needs, it’s little wonder that any emerge at all.

It’s a known fact that business start up’s fail in the first two to three years and research has identified that the reasons for this can be identified and categorised as follows:

· Under Capitalised
· Market Under Researched
· Lack of Sales Acumen
· Little M

number of challenges, what with marriage, children, prejudices, late life opportunities, retraining needs, it’s little wonder that any emerge at all.

It’s a known fact that business start up’s fail in the first two to three years and research has identified that the reasons for this can be identified and categorised as follows:

· Under Capitalised
· Market Under Researched
· Lack of Sales Acumen
· Little M

wo to three years and research has identified that the reasons for this can be identified and categorised as follows:

· Under Capitalised
· Market Under Researched
· Lack of Sales Acumen
· Little Marketing Know how

To safeguard against failure, it is sometimes easier to buy an existing business that has established a market and a profit margin.

The same can be said of a franchise for women. Let us look at each one of the headings individually but relate it to a franchise:

Capital Adequacy
Few businesses and companies have the financial strength necessary to penetrate and dominate a new market quickly. A franchisor can develop new areas quickly using the financial and managerial resources of its franchisees, rather than investing its own money, time, personnel and energies and as a result ensure the survival of the franchisee in the early years.

Market Research
The franchisor has already completed a study of the market before deciding to franchise the operation and the woman franchisee can take full adva