Tags |
|
|
Links |
|
|
Answer Upon - Email Fundraising Subject Lines - Use Today's News Headlines to Boost Open Rates with Online Appeals
There is a single fundamental truth in branding that is true regardless of industry, company, or product: IN ORDER TO BE SUCCESSFUL, YOU MUST BE WILLING TO WIN. This may sound ridiculous to say but, there are many occasions when we come across brands where the brand managers, VP’s of Marketing, CEO’s, and even membe
2. They tied that celebrity to an alarming statistic (500,000 drunk drivers yearly), making that statistic more dramatic and concrete, less abstract.
3. They tied that alarming statistic of 500,000 drunk drivers with their campaign goal of raising $500,000. Ve
I have been fired/let go three times in the past. None of these transitions were easy at the time, but they all aided in my personal development. Now I'm famous and those who fired me are not. I grew, they did not. How did I go from anonymous to world-renowned leader, entrepreneur and packaging expert extraordinaire
Paris Hilton is in the news right now because she is in jail right now. She's behind bars because she drove drunk while her license was suspended for drunk driving. Mothers Against Drunk Driving made good use of Paris Hilton's celebrity status and newsworthiness in an email appeal dated May 13, 2007.
Their subject line? "Help MADD stop the 500,000 Paris Hiltons."
Here is the opening of the email:
"Help us raise $500,000 keep our roadways safe and support victims of this violent crime, especially those who drive while suspended."There has been a news explosion over the fact that Paris Hilton drove drunk, had her license suspended, and then continued to drive anyway. What has not been mentioned is that she is one of 500,000 people do this same thing each year; studies shown that 50 to 75 percent of people who have their license suspended for drunk driving continue to drive without a license and many of them are continuing to drive drunk. We are trying to raise $500,000 by the end of June to combat these 500,000 unsafe drivers and we need your help."
As you can see, MADD did three things right with their subject line.
1. They tied it to a celebrity who draws massive media attention and who is in the news today.
2. They tied that celebrity to an alarming statistic (500,000 drunk drivers yearly), making that statistic more dramatic and concrete, less abstract.
3. They tied that alarming statistic of 500,000 drunk drivers with their campaign goal of raising $500,000. Ver
Content sites are one of the more effective ways to advertise online. If you have your own content site, then you are making your own traffic by advertising in the search engines. This means that as long as your content site is on the same topic as the product that you are trying to sell, then your traffic is going t
Their subject line? "Help MADD stop the 500,000 Paris Hiltons."
Here is the opening of the email:
"Help us raise $500,000 keep our roadways safe and support victims of this violent crime, especially those who drive while suspended."There has been a news explosion over the fact that Paris Hilton drove drunk, had her license suspended, and then continued to drive anyway. What has not been mentioned is that she is one of 500,000 people do this same thing each year; studies shown that 50 to 75 percent of people who have their license suspended for drunk driving continue to drive without a license and many of them are continuing to drive drunk. We are trying to raise $500,000 by the end of June to combat these 500,000 unsafe drivers and we need your help."
As you can see, MADD did three things right with their subject line.
1. They tied it to a celebrity who draws massive media attention and who is in the news today.
2. They tied that celebrity to an alarming statistic (500,000 drunk drivers yearly), making that statistic more dramatic and concrete, less abstract.
3. They tied that alarming statistic of 500,000 drunk drivers with their campaign goal of raising $500,000. Ve
If you’ve listened to some radio ads lately you may have picked up on something, right as you punched the button to change the station. And that is that most radio spots, and by that I mean about 97%, are boring or just plain annoying... and boring.One problem is that many advertisers rely on the station to wr
"There has been a news explosion over the fact that Paris Hilton drove drunk, had her license suspended, and then continued to drive anyway. What has not been mentioned is that she is one of 500,000 people do this same thing each year; studies shown that 50 to 75 percent of people who have their license suspended for drunk driving continue to drive without a license and many of them are continuing to drive drunk. We are trying to raise $500,000 by the end of June to combat these 500,000 unsafe drivers and we need your help."
As you can see, MADD did three things right with their subject line.
1. They tied it to a celebrity who draws massive media attention and who is in the news today.
2. They tied that celebrity to an alarming statistic (500,000 drunk drivers yearly), making that statistic more dramatic and concrete, less abstract.
3. They tied that alarming statistic of 500,000 drunk drivers with their campaign goal of raising $500,000. Ve
1.) How to Build a functional Website There are several web builder sites available to the beginner that has no understanding of HTML. There are the site builders at GoDaddy, and Geocitiies, and then there is always Microsoft Frontpage. These are good places to start. More than just the look and functionality
As you can see, MADD did three things right with their subject line.
1. They tied it to a celebrity who draws massive media attention and who is in the news today.
2. They tied that celebrity to an alarming statistic (500,000 drunk drivers yearly), making that statistic more dramatic and concrete, less abstract.
3. They tied that alarming statistic of 500,000 drunk drivers with their campaign goal of raising $500,000. Ve
The busiest maternity hospital in the world is my client. They were once listed in the Guinness Book of Records for ‘most babies delivered in one year’!Pregnant women appreciate the slow pace of elevator doors at the hospital, but visitors and guests complain, ‘The elevators close too slowly!’The slow d
2. They tied that celebrity to an alarming statistic (500,000 drunk drivers yearly), making that statistic more dramatic and concrete, less abstract.
3. They tied that alarming statistic of 500,000 drunk drivers with their campaign goal of raising $500,000. Very clever.
Amnesty International did the same thing during the week that a new movie about the illegal diamond trade appeared in theatres. Their subject line: "Go see 'Blood Diamond' this weekend."
Covenant House tied current events with their May 2007 appeal with this subject line: "A Gift of Love on Mother's Day."
Greenpeace did the same thing at Christmas 2006 with this subject: "Green holidays, your campaign to save the whales, enviro art and much, much more."
Like everyone else, donors like to read about what's new. And nothing is as new as today's news. So tie your email message to a breaking news story, put that in your email subject line, and you'll boost your open rates, and clickthroughs.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/19449/hubyou-Email-Fundraising-Subject-Lines--Use-Todays-News-Headlines-to-Boost-Open-Rates-with-Online-Appeals.html">Email Fundraising Subject Lines - Use Today's News Headlines to Boost Open Rates with Online Appeals</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/19449/hubyou-Email-Fundraising-Subject-Lines--Use-Todays-News-Headlines-to-Boost-Open-Rates-with-Online-Appeals.html]Email Fundraising Subject Lines - Use Today's News Headlines to Boost Open Rates with Online Appeals[/url]
Related Articles:
Employment Agencies On The Rise
Financial Freedom Has Its Price
Bookmark it:
|