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Answer Upon - Improve Fundraising Letters By Translating Statistics Into Stories In Donation Request Letters
Branding is a very important thing for very large corporations, but there is another kind of branding that is not often talked about. The branding of people. Politicians, movie stars and professional athletes are wise to spend time thinking about branding and hiring professional public relations specialists and image consultants. With the millions of dollars of en
Well, she didn't buy her groceries. One of her neighbours did. Someone she doesn't even know. Someone like you.
The mother I'm telling you about has to visit the Daily Bread Food Bank every month to feed herself and her family. Like many others who li
If you found yourself unemployed today, would you want the job you have now? Would you be eager to apply for it?What about your career as a whole? If you’d never worked in your current industry, would you consciously choose to work in it now?Many people just fall into their current line of work without ever consciously choosing it. For example, I fell
The keyword here is relevance. Your stories must be relevant to your mission and case for support. A great story that's off topic will entertain your donors but not your chief financial officer. So make sure you tell stories that illustrate the difference you make in the world.
The first place I look for a great story is the statistics pile. Every organization has one. Hospitals track patient visits. Animal welfare charities track endangered species. Social services organizations track meals served. Behind these cold statistics I look for a warm human-interest story.
Let me give you an example.
The Daily Bread Food Bank in Toronto, Canada, keeps track of many statistics, including the number of people who visit its member agencies, the cost to feed a typical family, and the number of children who go hungry in the Greater Toronto Area each month.
When I was retained to write a donor acquisition letter for this organization, I discovered that the percentage of income that people using food banks spend on rent is 73%. I discovered that the number of people the Daily Bread Food Bank serves monthly is 83,000. And I discovered that the Daily Bread Food Bank can buy twice as much food for one dollar as you can buy at your local grocer with that same dollar.
That last fact caught my attention. I was sure there was a compelling story behind it. So I did more homework, and crafted a letter that opened like this:
A mother of twins visited the Daily Bread Food Bank the other day and did the seemingly impossible. She left with $40 worth of groceries, but those groceries only cost $20. Which means she fed her two girls for the price of feeding one. How did she do it?Well, she didn't buy her groceries. One of her neighbours did. Someone she doesn't even know. Someone like you.
The mother I'm telling you about has to visit the Daily Bread Food Bank every month to feed herself and her family. Like many others who liv
Customer Service for Departments of Motor Vehiclesdifference you make in the world.
In many states the Department of Motor Vehicles comes under fire because the customers are not satisfied with the level of service. In some states the Department of Motor Vehicles is the subject of many jokes anytime someone has to wait in line. Sometimes when in line at the grocery store people will say; this sure is a lot better than the Department of Motor VehiThe first place I look for a great story is the statistics pile. Every organization has one. Hospitals track patient visits. Animal welfare charities track endangered species. Social services organizations track meals served. Behind these cold statistics I look for a warm human-interest story.
Let me give you an example.
The Daily Bread Food Bank in Toronto, Canada, keeps track of many statistics, including the number of people who visit its member agencies, the cost to feed a typical family, and the number of children who go hungry in the Greater Toronto Area each month.
When I was retained to write a donor acquisition letter for this organization, I discovered that the percentage of income that people using food banks spend on rent is 73%. I discovered that the number of people the Daily Bread Food Bank serves monthly is 83,000. And I discovered that the Daily Bread Food Bank can buy twice as much food for one dollar as you can buy at your local grocer with that same dollar.
That last fact caught my attention. I was sure there was a compelling story behind it. So I did more homework, and crafted a letter that opened like this:
A mother of twins visited the Daily Bread Food Bank the other day and did the seemingly impossible. She left with $40 worth of groceries, but those groceries only cost $20. Which means she fed her two girls for the price of feeding one. How did she do it?Well, she didn't buy her groceries. One of her neighbours did. Someone she doesn't even know. Someone like you.
The mother I'm telling you about has to visit the Daily Bread Food Bank every month to feed herself and her family. Like many others who li
Breakfast Conversation - Mr. Demanding
I have breakfast once a week with a group of individuals with various backgrounds and professions. Since all of them work in or have customer relations, we sometimes get on the subject of the “worst customer I ever had.”You know, the “Screamer” or the “Demander” or various other versions. My friend John and I were talking this morning about Mr. Demanding.ny statistics, including the number of people who visit its member agencies, the cost to feed a typical family, and the number of children who go hungry in the Greater Toronto Area each month.When I was retained to write a donor acquisition letter for this organization, I discovered that the percentage of income that people using food banks spend on rent is 73%. I discovered that the number of people the Daily Bread Food Bank serves monthly is 83,000. And I discovered that the Daily Bread Food Bank can buy twice as much food for one dollar as you can buy at your local grocer with that same dollar.
That last fact caught my attention. I was sure there was a compelling story behind it. So I did more homework, and crafted a letter that opened like this:
A mother of twins visited the Daily Bread Food Bank the other day and did the seemingly impossible. She left with $40 worth of groceries, but those groceries only cost $20. Which means she fed her two girls for the price of feeding one. How did she do it?Well, she didn't buy her groceries. One of her neighbours did. Someone she doesn't even know. Someone like you.
The mother I'm telling you about has to visit the Daily Bread Food Bank every month to feed herself and her family. Like many others who li
Business Valuation FAQsserves monthly is 83,000. And I discovered that the Daily Bread Food Bank can buy twice as much food for one dollar as you can buy at your local grocer with that same dollar.
Considered a part of the annual strategic planning process, business valuation is the process of determining the estimated market value of a business enterprise. It is a valuable tool for business owners, stockowners and investors. Business valuation is used for a variety of purposes such as buy/sell agreements, mergers and acquisitions, estate planning, bankruptcieThat last fact caught my attention. I was sure there was a compelling story behind it. So I did more homework, and crafted a letter that opened like this:
A mother of twins visited the Daily Bread Food Bank the other day and did the seemingly impossible. She left with $40 worth of groceries, but those groceries only cost $20. Which means she fed her two girls for the price of feeding one. How did she do it?Well, she didn't buy her groceries. One of her neighbours did. Someone she doesn't even know. Someone like you.
The mother I'm telling you about has to visit the Daily Bread Food Bank every month to feed herself and her family. Like many others who li
Warehousing Logisticsmingly impossible. She left with $40 worth of groceries, but those groceries only cost $20. Which means she fed her two girls for the price of feeding one. How did she do it?
Warehousing logistics are widely used in the complex commercial world for cost effective planning and exceptional working performance. Established methodologies, new technologies, network designing, and logistics software help to coordinate activities for client satisfaction. Warehousing logistics is used for planning and implementing various programs according toWell, she didn't buy her groceries. One of her neighbours did. Someone she doesn't even know. Someone like you.
The mother I'm telling you about has to visit the Daily Bread Food Bank every month to feed herself and her family. Like many others who live in the Greater Toronto Area, she runs out of money before she runs out of month. Hunger like hers, unfortunately, is commonplace in the Greater Toronto Area.
As you can see, behind even the most straightforward statistics ("we can buy twice as much food with a dollar as a food bank visitor can buy with the same dollar") you can find a story. Your goal with your fundraising letters is to translate those statistics into stories, stories that move the hearts of your donors. So look for the statistics first, and the human drama behind them second. That way you're sure to remain relevant to your donors. And your chief financial officer.
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