P.S. You may be surprised to discover that I, the Capital Campaign Chair, was a cardiac patient at Brookstone General Hospital three months ago. I know I was! They saved my life. I think the best commendation I can give the staff is to increase my co

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Are the gurus correct? Is the postscript one of the first things donors read when they look at your fundraising letter? Then you must make your PS as powerful as your envelope teaser copy and the first sentence in your letter.

The easiest way to pack some gunpowder into your PS is to spring a surprise on your reader, one that requires them to read your letter to understand what you are saying.

The goal of your PS, after all, is to move your reader to action, usually by mailing you a donation. The best way to move your donor to action is to reiterate in your PS the most compelling reason the donor should give right now.

Don’t simply copy a phrase from your letter and paste it after the signature and call it a postscript. That won’t be a postscript, just a repetition of the obvious. Instead, present a brand new thought, startling quote, fact or statistic that motivates your donor to read the letter (if she hasn’t already done so) or reach for her cheque book (assuming she has just completed your letter).

Here’s an example:

P.S. You may be surprised to discover that I, the Capital Campaign Chair, was a cardiac patient at Brookstone General Hospital three months ago. I know I was! They saved my life. I think the best commendation I can give the staff is to increase my con

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All over the world I teach people how to serve, surprise and delight their customers – how to keep them coming back for more.But once in a while a client asks, ‘Should we keep every customer, no matter what they do, o

owder into your PS is to spring a surprise on your reader, one that requires them to read your letter to understand what you are saying.

The goal of your PS, after all, is to move your reader to action, usually by mailing you a donation. The best way to move your donor to action is to reiterate in your PS the most compelling reason the donor should give right now.

Don’t simply copy a phrase from your letter and paste it after the signature and call it a postscript. That won’t be a postscript, just a repetition of the obvious. Instead, present a brand new thought, startling quote, fact or statistic that motivates your donor to read the letter (if she hasn’t already done so) or reach for her cheque book (assuming she has just completed your letter).

Here’s an example:

P.S. You may be surprised to discover that I, the Capital Campaign Chair, was a cardiac patient at Brookstone General Hospital three months ago. I know I was! They saved my life. I think the best commendation I can give the staff is to increase my co

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Virtually every organization encounters customer complaints from time to time. Sometimes it is easy to get caught up in the complaints and to lose track of how many satisfied customers say nothing at all. Even worse, sometim

your donor to action is to reiterate in your PS the most compelling reason the donor should give right now.

Don’t simply copy a phrase from your letter and paste it after the signature and call it a postscript. That won’t be a postscript, just a repetition of the obvious. Instead, present a brand new thought, startling quote, fact or statistic that motivates your donor to read the letter (if she hasn’t already done so) or reach for her cheque book (assuming she has just completed your letter).

Here’s an example:

P.S. You may be surprised to discover that I, the Capital Campaign Chair, was a cardiac patient at Brookstone General Hospital three months ago. I know I was! They saved my life. I think the best commendation I can give the staff is to increase my co

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Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing

he obvious. Instead, present a brand new thought, startling quote, fact or statistic that motivates your donor to read the letter (if she hasn’t already done so) or reach for her cheque book (assuming she has just completed your letter).

Here’s an example:

P.S. You may be surprised to discover that I, the Capital Campaign Chair, was a cardiac patient at Brookstone General Hospital three months ago. I know I was! They saved my life. I think the best commendation I can give the staff is to increase my co

Brand Identity
Brand Identity is simply the promise a company makes to its customers. It may be purely the function of a product, or it can be personality or values-oriented. Whatever it is, it’s something companies all over the world atte

P.S. You may be surprised to discover that I, the Capital Campaign Chair, was a cardiac patient at Brookstone General Hospital three months ago. I know I was! They saved my life. I think the best commendation I can give the staff is to increase my contribution, and my commitment. I invite you to do the same, right now, using the enclosed reply device and postage-paid envelope.

In every postscript you craft, present something new, something compelling, something startling. Aim for surprise. Aim for freshness

Oh yeah, one last thought. Be honest with your reader by writing your postscript last. That way it really is a postscript.