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    often charities make it such hard work for anyone wanting to find out about their campaigns.

    Simply they fail because they do not understand the needs of people

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    A charity’s annual awareness day, awareness week or awareness month is a big event. Run well it can raise huge amounts of money and create a greater public understanding of your cause. Hundreds of campaigns take place through the year – who hasn’t heard of World Aids Day, Breast Cancer Awareness Month and World Book Day? Brilliantly run events - you can probably name the months they fall in but sadly many campaigns fail to make such an impact.

    I edit www.countmeincalendar.info that profiles of campaigns from across the world and I research hundreds of campaigns every month. Like everyone else on the internet I search for information and it amazes me how often charities make it such hard work for anyone wanting to find out about their campaigns.

    Simply they fail because they do not understand the needs of people

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    ng of your cause. Hundreds of campaigns take place through the year – who hasn’t heard of World Aids Day, Breast Cancer Awareness Month and World Book Day? Brilliantly run events - you can probably name the months they fall in but sadly many campaigns fail to make such an impact.

    I edit www.countmeincalendar.info that profiles of campaigns from across the world and I research hundreds of campaigns every month. Like everyone else on the internet I search for information and it amazes me how often charities make it such hard work for anyone wanting to find out about their campaigns.

    Simply they fail because they do not understand the needs of people

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    run events - you can probably name the months they fall in but sadly many campaigns fail to make such an impact.

    I edit www.countmeincalendar.info that profiles of campaigns from across the world and I research hundreds of campaigns every month. Like everyone else on the internet I search for information and it amazes me how often charities make it such hard work for anyone wanting to find out about their campaigns.

    Simply they fail because they do not understand the needs of people

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    of campaigns from across the world and I research hundreds of campaigns every month. Like everyone else on the internet I search for information and it amazes me how often charities make it such hard work for anyone wanting to find out about their campaigns.

    Simply they fail because they do not understand the needs of people

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    often charities make it such hard work for anyone wanting to find out about their campaigns.

    Simply they fail because they do not understand the needs of people visiting them.

    So what’s going wrong?

    The number one error is pretty unbelievable but you would be amazed how often I see it.

    During the time a campaign is taking place the homepage, the most important page on any site, carries not a link, not a button, not a banner related to the campaign. It is as if it is not happening – incredible. Yet this is the time when the charity will hopefully be attracting huge amounts of media attention as well as trying to pull in Joe Public as a fundraiser.

    Without these clear links you are driven in desperation to use the site search – oh no, what’s this?

    Last year’s campaign tops the listin

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