Tags |
|
|
Links |
|
|
Answer Upon - Online Donations - Strategy or Website Coinbox?
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.The big mistake I'm talking about is that brochures too often focus on the company itself. They describe, in great detail, the company's commitment to excellence, how pro-active the company is, how many awards the company's produ
Going back to the results of my survey, I made the follow
Donna has been telling people for years that she wants to start her own business. She has dreamed about it since she was in high school but instead of taking steps towards following her dream, she has spent her days in the corporate world. When asked, Donna will say she doesn't know what she wants to do for a career. All she knows is that she is burned out with what she is doing. Yet, everyone around her knows the dream that has been fo
Results of the Survey
Of the 75 organizations surveyed, 59% had some mechanism set up on their sites for receiving online donations. Within that 59%, 65% were using their own systems and 35% were using a third party for online processing of credit card payments.
35% of the organizations recognized at least some of their donors online.
30% had some form of collecting names and email addresses independent of online donations, like newsletter subscription signup or requests for information.
28% had some form of specific strategy or incentive to encourage online donations, such as participation in a specific campaign, membership in a giving club or the offer of a plastic bracelet or pin.
Interpretation of These Results
Let’s look at these results in light of what we know about who is using the Internet. According to www.worldinternetstats.com 68% of North Americans are using the Internet (I focused on North America because the sites I reviewed were all English language sites). Of these users, 89% of people with an annual household income of more than $75,000 are online and 88% of people with a college education are online. 78% of people aged 18 to 29 are online and 74% of people aged 30 to 49 are online. Users are more or less evenly split between rural and urban and male and female.
The point of these statistics is that Internet users represent a demographic charitable organizations should be interested in. According to research done by the Pew Foundation that was released in November 2005, 18% of Internet users report having made a donation online, up from 11% when the last survey was done. This report can be found at ww.pewinternet.org/pdfs/PIP_Katrina.DateMemo.pdf. This increase was attributed in part to the response to the relief efforts for Katrina victims. The urgency of this situation may have caused more people to donate online but it is logical to speculate that once the behavior is established, it may become easier for other charities to solicit online donations.
Going back to the results of my survey, I made the followi
There's been a lot of bad press lately pertaining to the ethics of debt collectors. As the owner of a collection agency, I'd like to take this opportunity to respond to such allegations. As a general rule, businesses contract with collection agencies in an effort to resolve recovery issues due to extended lines of credit that have failed to be honored.When not pursued diligently, past due accounts are among the leading contributors t
30% had some form of collecting names and email addresses independent of online donations, like newsletter subscription signup or requests for information.
28% had some form of specific strategy or incentive to encourage online donations, such as participation in a specific campaign, membership in a giving club or the offer of a plastic bracelet or pin.
Interpretation of These Results
Let’s look at these results in light of what we know about who is using the Internet. According to www.worldinternetstats.com 68% of North Americans are using the Internet (I focused on North America because the sites I reviewed were all English language sites). Of these users, 89% of people with an annual household income of more than $75,000 are online and 88% of people with a college education are online. 78% of people aged 18 to 29 are online and 74% of people aged 30 to 49 are online. Users are more or less evenly split between rural and urban and male and female.
The point of these statistics is that Internet users represent a demographic charitable organizations should be interested in. According to research done by the Pew Foundation that was released in November 2005, 18% of Internet users report having made a donation online, up from 11% when the last survey was done. This report can be found at ww.pewinternet.org/pdfs/PIP_Katrina.DateMemo.pdf. This increase was attributed in part to the response to the relief efforts for Katrina victims. The urgency of this situation may have caused more people to donate online but it is logical to speculate that once the behavior is established, it may become easier for other charities to solicit online donations.
Going back to the results of my survey, I made the follow
There are numerous accounting jobs throughout the world for professionals or for those who just have to start their careers.Accounting jobs are related with the financial operations of a company. Those who completed their college studies must look for starting-level jobs like pay clerk or account clerk in school, colleges or in a company. After gaining experience from these levels, they will be able to get good supervisory level jobs
Let’s look at these results in light of what we know about who is using the Internet. According to www.worldinternetstats.com 68% of North Americans are using the Internet (I focused on North America because the sites I reviewed were all English language sites). Of these users, 89% of people with an annual household income of more than $75,000 are online and 88% of people with a college education are online. 78% of people aged 18 to 29 are online and 74% of people aged 30 to 49 are online. Users are more or less evenly split between rural and urban and male and female.
The point of these statistics is that Internet users represent a demographic charitable organizations should be interested in. According to research done by the Pew Foundation that was released in November 2005, 18% of Internet users report having made a donation online, up from 11% when the last survey was done. This report can be found at ww.pewinternet.org/pdfs/PIP_Katrina.DateMemo.pdf. This increase was attributed in part to the response to the relief efforts for Katrina victims. The urgency of this situation may have caused more people to donate online but it is logical to speculate that once the behavior is established, it may become easier for other charities to solicit online donations.
Going back to the results of my survey, I made the follow
Are you struggling in your current job? Have you looked for career change advice in all the traditional places – career counselors, business magazines, trade journals and are still stuck in a job you hate? Below is an easy process to get you moving forward.How Unhappy are You on a Scale of 1-10?Most people need to encounter significant dissatisfaction and pain in order to step outside of their comfort zone and make changes. Wh
The point of these statistics is that Internet users represent a demographic charitable organizations should be interested in. According to research done by the Pew Foundation that was released in November 2005, 18% of Internet users report having made a donation online, up from 11% when the last survey was done. This report can be found at ww.pewinternet.org/pdfs/PIP_Katrina.DateMemo.pdf. This increase was attributed in part to the response to the relief efforts for Katrina victims. The urgency of this situation may have caused more people to donate online but it is logical to speculate that once the behavior is established, it may become easier for other charities to solicit online donations.
Going back to the results of my survey, I made the follow
Here are my answers -- sometimes - never - maybe - it all depends. You may think that's an indecisive response, but few things have concrete, no diversion, answers, especially when it's your future and financial security.You will assume this is a great time to interview. It begins by thinking about FOOD and knowing it's FREE to you. But there might be a "dark" side too. Both the interviewer and the interviewee have risk
Going back to the results of my survey, I made the following observations. If Internet users represent a good target demographic, organizations that do not have an online donations strategy should develop one. Based on my research, only 30% have a strategy and of those 30%, only a few have what appears to be a well thought out strategy.
Their strategy should target a demographic appropriate for Internet users. As an example, I observed of many organizations that had loads of planned giving information on their sites - yet only 25% of people over 65 are using the Internet.
Without a strategy, an online donations form or button is the equivalent of an online coin collection box. It is a very passive form of donation collection that is not likely to result in the opportunity to cultivate a relationship with the donor. Like any form of donation solicitation, developing communication strategies that are designed to form relationships with donors are the strategies that will have the most impact.
If your organization is not soliciting donations online, why not get started? If you are, take a careful look at your online donations strategy and perhaps rethink what you are doing. One great thing about online communications is the ability to easily experiment, review and try something new.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/19913/hubyou-Online-Donations--Strategy-or-Website-Coinbox.html">Online Donations - Strategy or Website Coinbox?</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/19913/hubyou-Online-Donations--Strategy-or-Website-Coinbox.html]Online Donations - Strategy or Website Coinbox?[/url]
Related Articles:
Taxi Cabs and Community Service
Bookmark it:
|