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    4 Short Steps To Beef Cattle Marketing
    I encourage each of you beef cattle breeders to consider these four steps in your Beef Cattle Marketing program.BUILD THE RIGHT PRODUCT There is no question that the most important thing in seedstock marketing is to develop the right product. That product is cattle with the kind of genetics that satisfy customers, solve problems and make money. To do this a breeder not only needs good cattle, he must also define a primary market area and learn what the majority of potential customers within that area need and w
    mply stated, telling is not training!

    How successful do you think your 10-year old son or daughter would be at hitting a baseball if your method of training was to sit them down at the kitchen table and provide them with an in-depth discussion on the science

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    Supervisors certainly have a lot of responsibilities these days, and increasing now that technology has cleared their plate of the mundane. Yet despite all their responsibilities, perhaps the most important is the one they are least prepared to take on: training employees.

    Promotions, marketing strategy implementation, and customer service to name a few, are all key job responsibilities that we expect supervisors to flawlessly execute. But just how prepared are they to do so? This is where training comes into play.

    Management fully expects supervisors to properly train their employees to consistently perform at a high-level. But in many cases management fails to properly train their supervisors on how to successfully train their employees. So when employee job-performance is below expectations, whose really at fault?

    Telling Is Not Training: When supervisors have not been properly trained on how to train their employees, they default into the only method of training they know: they “tell" their employees what to do. Simply stated, telling is not training!

    How successful do you think your 10-year old son or daughter would be at hitting a baseball if your method of training was to sit them down at the kitchen table and provide them with an in-depth discussion on the science

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    mployees.

    Promotions, marketing strategy implementation, and customer service to name a few, are all key job responsibilities that we expect supervisors to flawlessly execute. But just how prepared are they to do so? This is where training comes into play.

    Management fully expects supervisors to properly train their employees to consistently perform at a high-level. But in many cases management fails to properly train their supervisors on how to successfully train their employees. So when employee job-performance is below expectations, whose really at fault?

    Telling Is Not Training: When supervisors have not been properly trained on how to train their employees, they default into the only method of training they know: they “tell" their employees what to do. Simply stated, telling is not training!

    How successful do you think your 10-year old son or daughter would be at hitting a baseball if your method of training was to sit them down at the kitchen table and provide them with an in-depth discussion on the science

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    Management fully expects supervisors to properly train their employees to consistently perform at a high-level. But in many cases management fails to properly train their supervisors on how to successfully train their employees. So when employee job-performance is below expectations, whose really at fault?

    Telling Is Not Training: When supervisors have not been properly trained on how to train their employees, they default into the only method of training they know: they “tell" their employees what to do. Simply stated, telling is not training!

    How successful do you think your 10-year old son or daughter would be at hitting a baseball if your method of training was to sit them down at the kitchen table and provide them with an in-depth discussion on the science

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    mance is below expectations, whose really at fault?

    Telling Is Not Training: When supervisors have not been properly trained on how to train their employees, they default into the only method of training they know: they “tell" their employees what to do. Simply stated, telling is not training!

    How successful do you think your 10-year old son or daughter would be at hitting a baseball if your method of training was to sit them down at the kitchen table and provide them with an in-depth discussion on the science

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    Years of Gallup Organization polls say consumers believe service quality in the U.S. has fallen and will continue to fall. Brand loyalty has been declining for years. The biggest gripes of customers are failure to do work correctly, slowness, high cost and employees who are unqualified, indifferent or even rude.Some typical examples of poor service:Government agencies that emphasize paperwork rather than personal service. And many federal offices have almost incomprehensible voice mail systems.mply stated, telling is not training!

    How successful do you think your 10-year old son or daughter would be at hitting a baseball if your method of training was to sit them down at the kitchen table and provide them with an in-depth discussion on the science of hitting?

    I guess you can safely surmise what the result would be during their first at bat. Their little head would be spinning trying to remember all the things you told them at the kitchen table: eyes on the pitcher, bat held high, knees slightly bent, weight evenly distributed, step into the ball with your front leg, rotate your hips toward the pitcher, back leg steady, swing level, and follow through. Good luck Johnny! Odds are good that little Johnny would end up striking out, lose all confidence, and may want to quite playing baseball as a result.

    And yet isn’t that how many supervisors train their employees? Is it any wonder why employees lack the confidence and perform below their potential? Supervisors primarily receive operational-based training: hard skills, and very little if any human capital optimization based training: soft skills; which is commonly referred to as core skills, since if they don’t get the core skills down pat all the rest of the stuff really doesn’t matter now does it?

    Training Methods:

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