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    Your Business Will Not Grow Just Because
    Increase in your business and finances will not just happen because you want it to, heck, it won’t happen even if you desperately need it to. No, the key to increasing your business, income and profits is more sales and new customers. Of course you do not need to be a rocket scientist to figure that out, but you do need to figure out how to make that happen.As you know by now, to get new customers and more business, there is an easy way, which the rich do, and the hard way, which the masses do. The question is, which way do you want to
    working “IN” his business. He wante
    Six Sigma – Not Just for Manufacturing
    Although the Six Sigma methodology originally started out as a way to improve processes and products in a manufacturing environment, today it has grown to encompass a broad range of industries. As companies begin to realize the benefits a total quality improvement cycle can have upon the organization they are adopting Six Sigma and its practices into their own fold.Organizations not only receive the quality benefit of Six Sigma in their products and processes, but also significant cash savings can be realized as part of adapting such a pr
    My good friend, Lenny Tumbarello, www.WeTooCanDo.com, gave me the idea for this article. It seems an associate of his sort of criticized him for working “IN” his business. He wante
    Changing Your Company Name
    I got a call from a friend of mine who had just joined a small company as Marketing Director. After auditing the firm’s marketing practices, he determined that the old company name had to go. The old name too closely resembled another firm’s moniker and it was causing confusion in the marketplace. With new ownership at the firm, a change seemed to make sense.He called me looking for some ideas for a new name and I gladly helped; in fact, we came up with a new company name that could be used as his URL with a dotcom suffix. All it took was
    w.WeTooCanDo.com, gave me the idea for this article. It seems an associate of his sort of criticized him for working “IN” his business. He wante
    Small Business Spoiler - Procrastination
    One of the most common issues that comes up for business owners is procrastination -wasting time, putting obstacles in the way of taking action towards goals, making excuses for delays, creating confusion/ ‘busyness’ etc. Procrastination is a self-defeating behavior.As human beings, we are adept at creating convincing language that allows us to rationalize taking specific action or not taking action. We become masterful in presenting a logical sounding viewpoint that successfully defends our position to procrastinate. In this way, we give
    or this article. It seems an associate of his sort of criticized him for working “IN” his business. He wante
    Heard A Good Radio Ad Lately? Neither Have We
    To many ad agencies, radio is considered advertising’s ugly stepchild. It’s not sexy like television and is treated as a necessary evil with little effort put into it. Unfortunately, that’s exactly what the listener ends up hearing.What advertisers and their ad agencies have forgotten is that radio truly is a “theater for the mind”. Anything you can dream up can be in a radio spot. Elephants doing the back stroke in your soup? No problem. Landing on planet Neptune and finding the alien of your dreams? Done. Recreating scenes like
    te of his sort of criticized him for working “IN” his business. He wante
    Women Managers Leaving Corporations for Entrepreneurship
    Increasingly, women managers are choosing to “opt out” when corporations fail to meet their professional needs. Opting out—the latest catch phrase within corporate circles—describes the growing trend of leaving corporate positions for alternative career paths.A significant number of women managers are leaving large companies to start their own businesses. In fact, women are quitting corporate jobs in favor of entrepreneurship at twice the rate of men, making a significant impact on the traditional and online marketplace, according to Che
    working “IN” his business. He wanted Lenny to work “ON” his business. This fellow felt Lenny might be spending too much time doing things that could have been “outsourced” for a s

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