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    ation, scheduling and communication with the agencies. Employ a review team, consisting of staff members who work closely with the agency, such as, key brand manager,
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    Public relations (PR) agencies represent about half the total public relations budget of most companies. It is important that you hire a public relations firm that understands your financial prudence and has a working knowledge of your business. A public relations firm on same wavelength as your business needs, with independent thought processes, goes a long way in establishing a positive image of your company. The hiring process essentially involves preparing for the search, short-listing the aspirants, presentation by the firms and starting the relationship.

    Preparing for the Search:

    • Assembling the Team: Assign staff members for handling administration, scheduling and communication with the agencies. Employ a review team, consisting of staff members who work closely with the agency, such as, key brand manager, H

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    erstands your financial prudence and has a working knowledge of your business. A public relations firm on same wavelength as your business needs, with independent thought processes, goes a long way in establishing a positive image of your company. The hiring process essentially involves preparing for the search, short-listing the aspirants, presentation by the firms and starting the relationship.

    Preparing for the Search:

    • Assembling the Team: Assign staff members for handling administration, scheduling and communication with the agencies. Employ a review team, consisting of staff members who work closely with the agency, such as, key brand manager,

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    ht processes, goes a long way in establishing a positive image of your company. The hiring process essentially involves preparing for the search, short-listing the aspirants, presentation by the firms and starting the relationship.

    Preparing for the Search:

    • Assembling the Team: Assign staff members for handling administration, scheduling and communication with the agencies. Employ a review team, consisting of staff members who work closely with the agency, such as, key brand manager,

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    rants, presentation by the firms and starting the relationship.

    Preparing for the Search:

    • Assembling the Team: Assign staff members for handling administration, scheduling and communication with the agencies. Employ a review team, consisting of staff members who work closely with the agency, such as, key brand manager,

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    ation, scheduling and communication with the agencies. Employ a review team, consisting of staff members who work closely with the agency, such as, key brand manager, HR-VP or finance officer. They along with one or two internal clients will review the selected firms and choose any of them depending on required program.

    • Articulating Communication Objectives: Be clear about the work you want the PR agency to do in order to achieve your goal. This will also help you in evaluating the candidates. You will also be clear about those objectives that can be achieved by your staff and those to be handled by the agency.

    • Credentials: A PR agency should be a true partner and not a vendor. It should help you achieve your objectives in terms of strategic counseling, tactical execution, partnership development or building rel

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