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    Answer Upon - Information As A Competitive Advantage - Part 3, Creation Of Customer Value Through Retention

    Knowledge is Business
    Knowledge is the business fully as much as customer is the business. Physical goods or services are only the vehicle for the exchange of customer purchasing power against business knowledge”.Above statement was made by Peter F. Drucker, a prominent
    f internal information with information gathered by the Customer creates a complete view of the service quality levels. Information for customer loyalty building Customer preferences information should be captured during interactions. Use of thi
    Explain the Manufacturing Process of Soap
    Soap: In our daily life we use different forms of soap. We can’t imagine a single day without the use of soap. It is an essential part of cleanliness in our civilized society.There are three different forms of soap available in the market. These ar
    Information for Customer retention The Customer expectations vis-?-vis service procurement can be captured by asking his/her preferences (e.g. a Customer may wish to have a product demonstration). Satisfying the Customer expectation, based on the information given, contributes to a positive Customer experience. Customer requests, preferences or comments on the service procured, represent valuable information and an opportunity to improve, for the Business. Complaints should also be considered by the Business, as an opportunity to improve. A Customer whose comment or complaint has been resolved satisfactorily, becomes a loyal Customer. All this information should be systematically gathered from all interaction channels, a challenging task which requires implementation of an integrated information system, deployed to all customer facing channels.

    Monitoring service quality indicators, is important in order to assure satisfactory levels. Information on the service quality levels, as perceived by the Customers, is very important, since it completes the internal information. The combination of internal information with information gathered by the Customer creates a complete view of the service quality levels. Information for customer loyalty building Customer preferences information should be captured during interactions. Use of this

    SIZE MATTERS? Keeping It Small Can Mean Big Business
    Everything these days, it seems, have embraced the catch phrase made popular by a movie that featured a gigantic green lizard. Size matters. The sexual connotations of that phrase aside, size does seem to matter in every facet of human existence. The s
    , contributes to a positive Customer experience. Customer requests, preferences or comments on the service procured, represent valuable information and an opportunity to improve, for the Business. Complaints should also be considered by the Business, as an opportunity to improve. A Customer whose comment or complaint has been resolved satisfactorily, becomes a loyal Customer. All this information should be systematically gathered from all interaction channels, a challenging task which requires implementation of an integrated information system, deployed to all customer facing channels.

    Monitoring service quality indicators, is important in order to assure satisfactory levels. Information on the service quality levels, as perceived by the Customers, is very important, since it completes the internal information. The combination of internal information with information gathered by the Customer creates a complete view of the service quality levels. Information for customer loyalty building Customer preferences information should be captured during interactions. Use of thi

    Time To Make A Career Move? Stop Procrastinating!
    You know it’s time to make a move.Your employer is a pain. The organization sucks. Your job is boring . . . and it doesn’t pay what you deserve. You know you could do much better somewhere else.So, why aren’t you outta there?The mos
    Customer whose comment or complaint has been resolved satisfactorily, becomes a loyal Customer. All this information should be systematically gathered from all interaction channels, a challenging task which requires implementation of an integrated information system, deployed to all customer facing channels.

    Monitoring service quality indicators, is important in order to assure satisfactory levels. Information on the service quality levels, as perceived by the Customers, is very important, since it completes the internal information. The combination of internal information with information gathered by the Customer creates a complete view of the service quality levels. Information for customer loyalty building Customer preferences information should be captured during interactions. Use of thi

    Corporate Promotional Gifts : The Fridge Magnet Is Dead, Long Live the Computer Desktop
    Corporate promotional gifts come in all shapes and sizes. They can range from the very common personalized pens, calendars, mugs, caps and fridge magnets to very sophisticated company branded software programs that are placed on the desktop or taskba
    ll customer facing channels.

    Monitoring service quality indicators, is important in order to assure satisfactory levels. Information on the service quality levels, as perceived by the Customers, is very important, since it completes the internal information. The combination of internal information with information gathered by the Customer creates a complete view of the service quality levels. Information for customer loyalty building Customer preferences information should be captured during interactions. Use of thi

    Why Take Time To Choose Leather Office Chairs?
    You really want a leather office chair. You really would like to impress all of the other employees that you left behind when you moved up through that promotion. In fact, you really want to look like you are important. More importantly, you want that
    f internal information with information gathered by the Customer creates a complete view of the service quality levels. Information for customer loyalty building Customer preferences information should be captured during interactions. Use of this information to provide customised service can have a very positive result, preventing the trial of competetitive products. Customer loyalty programs by major businesses (airlines, retail chains) are analysed carefully in order to assure that:
    • the cost- benefit analysis is acceptable (cost information is analysed)
    • the benefits offered are perceived as important by the Customer (Customer profile and preferences information is used)
    As the Business-Customer relationship is strengthened, more information is needed on the Customer and his/her preferences. Copyright 2006 – Kostis Panayotakis

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