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    Answer Upon - Information as a Competitive Advantage – Part 4, Information as a Service to the Customer

    Finding Hidden Advertising Spots for Your Promotions
    Are you afraid that your latest promotional campaign will be swept away with the rest of the advertising clutter? Placing your advertisement in a key location is a pivotal step in getting it noticed.Since you can practically buy ad space on just about every surface possible, finding the right location for your promotional message can be quite a challenge. Choosing an otherwise
    li>Why is a product delivery delayed
  • What does the product guarantee cover
  • How can a product be used
    • Each Business should identify ways to efficiently provide information like this to the Customer. This way the Customer is reassured and develops a positive view on the Business. For example, courier services major player UPS, offers its Customers a shipment tracking service. Even though, info-based customer management is a self-evident process, Businesses
    Certified Nurse-Midwife as a Profession
    A midwife is required to complete the prescribed course of studies in midwifery and to acquire the necessary training to be registered and or legally licensed to practice midwifery.She must be able to give the essential supervision, care and advice to women during pregnancy, labor and the postpartum period. The midwife conducts a delivery on her own responsibility and cares fo
    Availability of rich information on products and services, can contribute positively to the Customer experience and the Customer perception on the Business maturity. Informative support on the buying experienceThe customer is interested to assure that the product evaluated shall meet his needs. Information on:
    • the product features combined with the provisioning framework (e.g. product delivery time, services which accompany the delivery, product guarantee)
    • the reputation of the Business and the product
    • alternative choices and features
    • product pricing,
    facilitates Customer evaluation. In e-commerce, the Customer cannot physically review the product (e.g. hold and read a book). The proactive procurement on the web, of all relevant product information is very important in order to reduce the Customer insecurity. Amazon.com offers, the full table of contents and selected page samples, on almost each book sold. The Customer is able to review part of the contents, review commentaries by readers and make sure that a book covers her/his needs. Moreover Amazon.com is campaigning to convince authors to disclose part of their book content on the web page, in order to enhance the buyer experience and increase sales.Benjamin Moore paints, offers an interesting paint color testing experience on the web. The user can apply a huge range of available colors to virtual room spaces and evaluate the result. The potential to interactively review product features on the web, is very high. Information supporting the Customer service experience The Customer may be interested to learn quickly and accurately, thinks like:
    • How and when can a service fault be repaired
    • Options on delivery (e.g. a package can be delivered by normal or fast means)
    • Options on payment
    • When can a product be delivered or when can a service be activated
    • Why is a product delivery delayed
    • What does the product guarantee cover
    • How can a product be used
    Each Business should identify ways to efficiently provide information like this to the Customer. This way the Customer is reassured and develops a positive view on the Business. For example, courier services major player UPS, offers its Customers a shipment tracking service. Even though, info-based customer management is a self-evident process, Businesses
    Don't Sit At Home - Work At Home!
    Want To Work At Home? Become Self-Employed!If you dream of skipping the seemingly endless commute to work every day, and you also wish you did not have to put up with your boss who would be lost without you, then you might have what it takes to become self employed. Consider the ultimate perk of being at home with your family during the times they are available, such a
    i>
  • the reputation of the Business and the product
  • alternative choices and features
  • product pricing,
    • facilitates Customer evaluation. In e-commerce, the Customer cannot physically review the product (e.g. hold and read a book). The proactive procurement on the web, of all relevant product information is very important in order to reduce the Customer insecurity. Amazon.com offers, the full table of contents and selected page samples, on almost each book sold. The Customer is able to review part of the contents, review commentaries by readers and make sure that a book covers her/his needs. Moreover Amazon.com is campaigning to convince authors to disclose part of their book content on the web page, in order to enhance the buyer experience and increase sales.Benjamin Moore paints, offers an interesting paint color testing experience on the web. The user can apply a huge range of available colors to virtual room spaces and evaluate the result. The potential to interactively review product features on the web, is very high. Information supporting the Customer service experience The Customer may be interested to learn quickly and accurately, thinks like:
    • How and when can a service fault be repaired
    • Options on delivery (e.g. a package can be delivered by normal or fast means)
    • Options on payment
    • When can a product be delivered or when can a service be activated
    • Why is a product delivery delayed
    • What does the product guarantee cover
    • How can a product be used
    Each Business should identify ways to efficiently provide information like this to the Customer. This way the Customer is reassured and develops a positive view on the Business. For example, courier services major player UPS, offers its Customers a shipment tracking service. Even though, info-based customer management is a self-evident process, Businesses
    Advertising Won't Work Here
    A radio station saleswoman, hair pulled back, suit well tailored, portfolio carried with a PDA peeking out, walks in and greets the store owner with a firm handshake, and announces that she wants to talk about his advertising. She is polite and on his side.The shopkeep says there is no point. Advertising doesn't work. He tried it. It failed. We don't do ads here.She is
    sold. The Customer is able to review part of the contents, review commentaries by readers and make sure that a book covers her/his needs. Moreover Amazon.com is campaigning to convince authors to disclose part of their book content on the web page, in order to enhance the buyer experience and increase sales.Benjamin Moore paints, offers an interesting paint color testing experience on the web. The user can apply a huge range of available colors to virtual room spaces and evaluate the result. The potential to interactively review product features on the web, is very high. Information supporting the Customer service experience The Customer may be interested to learn quickly and accurately, thinks like:
    • How and when can a service fault be repaired
    • Options on delivery (e.g. a package can be delivered by normal or fast means)
    • Options on payment
    • When can a product be delivered or when can a service be activated
    • Why is a product delivery delayed
    • What does the product guarantee cover
    • How can a product be used
    Each Business should identify ways to efficiently provide information like this to the Customer. This way the Customer is reassured and develops a positive view on the Business. For example, courier services major player UPS, offers its Customers a shipment tracking service. Even though, info-based customer management is a self-evident process, Businesses
    Sunday: Your Daily Yellow Page Ad Review
    Sorry to be bugging you on your day off, but after you’ve been to church, had lunch with the family or been out golfing, return with me to your den and take a moment to look at your ad. In review, until now, I’ve had you create a more effective headline, sub-head, photo, body text, and made you consider your ad size, placement, and type of customer you are targeting. So, what could
    result. The potential to interactively review product features on the web, is very high. Information supporting the Customer service experience The Customer may be interested to learn quickly and accurately, thinks like:
    • How and when can a service fault be repaired
    • Options on delivery (e.g. a package can be delivered by normal or fast means)
    • Options on payment
    • When can a product be delivered or when can a service be activated
    • Why is a product delivery delayed
    • What does the product guarantee cover
    • How can a product be used
    Each Business should identify ways to efficiently provide information like this to the Customer. This way the Customer is reassured and develops a positive view on the Business. For example, courier services major player UPS, offers its Customers a shipment tracking service. Even though, info-based customer management is a self-evident process, Businesses
    Motivate Your Employees And Keep Them
    One of the problems in restaurant management is the employees. As the owner and manager, you have to value your employees because they are your first line of soldiers and without them, you’d be completely immobile.But of course, there are employees that will soon leave their job and your restaurant and you would have to come up with a vacancy ad again for interested applicants
    li>Why is a product delivery delayed
  • What does the product guarantee cover
  • How can a product be used
    • Each Business should identify ways to efficiently provide information like this to the Customer. This way the Customer is reassured and develops a positive view on the Business. For example, courier services major player UPS, offers its Customers a shipment tracking service. Even though, info-based customer management is a self-evident process, Businesses which exploit fully the relevant potential and research continuously new ways to improve service, differentiate and place themselves competitively in the market. The better use of information, produces Customer value, not only during the product use, but also during the product search and evaluation phase, since it contributes to the following:
    • Customer consultation and education during Customer needs evaluation
    • Info search and retrieval facilitation
    • transaction cost reduction (time consumption reduction, physical visit elimination in case of info offered remotely)
    Copyright 2006 – Kostis Panayotakis

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