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Answer Upon - How To Fire Someone
The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said, “Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.” To say, "Best in the world," "Lowest price in existence," etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make.--- A Dog & Pony ShowIt’s true that people accept a certain license in ‘sales talk.’ A person may say, "Highest quality" without seeming a liar, although you realise other brands are just a
because you no longer need their role performeThe great Claude Hopkins (Author of Scientific Advertising) once said, “Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.” To say, "Best in the world," "Lowest price in existence," etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make.--- A Dog & Pony ShowIt’s true that people accept a certain license in ‘sales talk.’ A person may say, "Highest quality" without seeming a liar, although you realise other brands are just a
10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information. E.g. “Yes, I want to reduce my inventory costs by 50 percent.”3) Include a picture of your brochure or catalog in your ad.4) Use a sidebar in your ad packed with tips that your prospect will find useful. E.g “10 Ways To Reduce Your Phone Bill.”5) Concentrate your copy on the prospect, not on your company. Tell your prospect how your product or service will solve their problems. Use the words “you” and “your” frequently
If you manage people for any length of time, it's likely that, at some stage, you'll need to let one or more people go.1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information. E.g. “Yes, I want to reduce my inventory costs by 50 percent.”3) Include a picture of your brochure or catalog in your ad.4) Use a sidebar in your ad packed with tips that your prospect will find useful. E.g “10 Ways To Reduce Your Phone Bill.”5) Concentrate your copy on the prospect, not on your company. Tell your prospect how your product or service will solve their problems. Use the words “you” and “your” frequently
It might be because they aren't performing to your expectations; because you no longer need their role performed
What Does the Future Hold for the Chinese Air Freight Industry?
Recent figures show that China is the fastest growing aviation market in the world. Indeed, between 204 and 2005 China’s air freight volume increased by 25% and 20% respectively. Furthermore, passenger traffic also grew considerably in this period.However, shortage of available freighters is threatening to restrict the growth of China’s air freight industry. According to the vice President of China’s largest air freight forwarding company,"We want to expand as fast as possible … But it is very difficult to find aircraft at the moment."One way around the problem of freighter shortages is to use other aircraft, like the B777 which are new freighters with very good fuel efficiency. Ho
's likely that, at some stage, you'll need to let one or more people go.Recent figures show that China is the fastest growing aviation market in the world. Indeed, between 204 and 2005 China’s air freight volume increased by 25% and 20% respectively. Furthermore, passenger traffic also grew considerably in this period.However, shortage of available freighters is threatening to restrict the growth of China’s air freight industry. According to the vice President of China’s largest air freight forwarding company,"We want to expand as fast as possible … But it is very difficult to find aircraft at the moment."One way around the problem of freighter shortages is to use other aircraft, like the B777 which are new freighters with very good fuel efficiency. Ho
It might be because they aren't performing to your expectations; because you no longer need their role performe
Case Study - Would you Have Invested?
Imagine you are a finance provider and you are approached with this proposal seeking investment:We are based in India and import cashew nuts. Sales last year were ?1.7m ($3m) on which we made a pre-tax profit of 1.31% of sales. We have a vision to become the first global, fully integrated supply chain manager for commodity agricultural products and food ingredients and we are seeking investment to enable us to realise that vision.Would you invest? - commodities, Indian, tiny profit margins - it would be very easy to decline the proposal wouldn't it?I was privileged recently to share a platform with Sunny Verghese, the very impressive CEO of Olam International and he told a fascin
t one or more people go.Imagine you are a finance provider and you are approached with this proposal seeking investment:We are based in India and import cashew nuts. Sales last year were ?1.7m ($3m) on which we made a pre-tax profit of 1.31% of sales. We have a vision to become the first global, fully integrated supply chain manager for commodity agricultural products and food ingredients and we are seeking investment to enable us to realise that vision.Would you invest? - commodities, Indian, tiny profit margins - it would be very easy to decline the proposal wouldn't it?I was privileged recently to share a platform with Sunny Verghese, the very impressive CEO of Olam International and he told a fascin
It might be because they aren't performing to your expectations; because you no longer need their role performe
The Risks in Planning and Running a Business
Starting a business is risky but with your own business, the success factors are within your control. Businesses are a more popular option among salaried employees who want making big money.However, preparing a business plan and setting up a business especially, requires a lot of hard work and long hours. So, if you're not willing to go the extra mile, chances are you won't be successful even if you have the right business model.Plunge into a business only if you're up to it. You can't just simply sit back and relax, especially during the initial stage when you're trying to establish the business and get customers. Running a business also means you can't any longer enjoy a fixed monthl
use they aren't performing to your expectations; because you no longer need their role performeStarting a business is risky but with your own business, the success factors are within your control. Businesses are a more popular option among salaried employees who want making big money.However, preparing a business plan and setting up a business especially, requires a lot of hard work and long hours. So, if you're not willing to go the extra mile, chances are you won't be successful even if you have the right business model.Plunge into a business only if you're up to it. You can't just simply sit back and relax, especially during the initial stage when you're trying to establish the business and get customers. Running a business also means you can't any longer enjoy a fixed monthl
Blowing Away Customer Expectations; A Bit of Advice
If you exceed your customers' expectations you will surely induce a firestorm or Tropical Storm of referrals. Why? Well because good service is not that common any more and then again neither is common sense. You see it makes sense to exceed customers expectations and Jack Taylor Founder of Enterprise Rent-A-Car actually titled his book; “Exceeding Customer Expectations” it is a good read and I do very much recommend it. When you exceed customer expectations they will tell their friends.Starbucks Coffee tells each Team Member that the must not only provide exemplary service but must provide Legendary Service. Including greeting each customer within 30-seconds, remembering their names and giving
because you no longer need their role performed; or because they've breached the law or a company policy.If you exceed your customers' expectations you will surely induce a firestorm or Tropical Storm of referrals. Why? Well because good service is not that common any more and then again neither is common sense. You see it makes sense to exceed customers expectations and Jack Taylor Founder of Enterprise Rent-A-Car actually titled his book; “Exceeding Customer Expectations” it is a good read and I do very much recommend it. When you exceed customer expectations they will tell their friends.Starbucks Coffee tells each Team Member that the must not only provide exemplary service but must provide Legendary Service. Including greeting each customer within 30-seconds, remembering their names and giving
Whatever the circumstances, firing or retrenching someone is a confronting and often stressful task.
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