That excerpt comes from Alice in Wonderland. The scene is when Alice comes to a crossroads and discovers the Cheshire cat perched in a tree. It’s a poignant reminder that the path we take will determine our destination. Whether it’s the path that we are taking for ourselves, or the one we want to lead our organization on, it really does matter where we want to go.

Most companies have places they “want to go," typically, they may want to go towards..

Most companies and leaders think that telling people where they are going is good enough, however the most important responsibility of a leader, is to shape and communicate his vision to everyone in the organization

A simple and understandable vision is essential since delegation to and empowerment of your people depend on a shared understanding of the organizational purpose. Most importantly, a vision must be “lived.” If your vision is not “lived” every day in every way, it will be hollow and empty. It will not empower anyone. In fact, it may do more harm than good.

Creating an effective vision is no simple task. A vision should be succinct, clear, and exciting. It should guide the organization and everyone in it while leaving wide latitude to pursue new opportunities.

So as Leaders there are actually two things we must do. We must create that Vision. In other words, we must determine where we are taking the organization. Then we must communicate it effectively so that everyone wants to get on board.

Vision / Vision Statement – Some Thoughts..

The vision is a statement of your company’s potential. It is a statement of what your company can become. When your vision is effectively communicated to all employees, it should provide a common focus and direction. Your vision should be concise and meaningful. It should be derived from examining your values and principles and what you want your company to be in the future.

Since your vision will guide your company into the future, it is critical that it is well crafted and meaningful to all your employees

An Effective and Compelling Vision will be..

Most companies have places they “want to go," typically, they may want to go towards..

Most companies and leaders think that telling people where they are going is good enough, however the most important responsibility of a leader, is to shape and communicate his vision to everyone in the organization

A simple and understandable vision is essential since delegation to and empowerment of your people depend on a shared understanding of the organizational purpose. Most importantly, a vision must be “lived.” If your vision is not “lived” every day in every way, it will be hollow and empty. It will not empower anyone. In fact, it may do more harm than good.

Creating an effective vision is no simple task. A vision should be succinct, clear, and exciting. It should guide the organization and everyone in it while leaving wide latitude to pursue new opportunities.

So as Leaders there are actually two things we must do. We must create that Vision. In other words, we must determine where we are taking the organization. Then we must communicate it effectively so that everyone wants to get on board.

Vision / Vision Statement – Some Thoughts..

The vision is a statement of your company’s potential. It is a statement of what your company can become. When your vision is effectively communicated to all employees, it should provide a common focus and direction. Your vision should be concise and meaningful. It should be derived from examining your values and principles and what you want your company to be in the future.

Since your vision will guide your company into the future, it is critical that it is well crafted and meaningful to all your employees

An Effective and Compelling Vision will be..

A simple and understandable vision is essential since delegation to and empowerment of your people depend on a shared understanding of the organizational purpose. Most importantly, a vision must be “lived.” If your vision is not “lived” every day in every way, it will be hollow and empty. It will not empower anyone. In fact, it may do more harm than good.

Creating an effective vision is no simple task. A vision should be succinct, clear, and exciting. It should guide the organization and everyone in it while leaving wide latitude to pursue new opportunities.

So as Leaders there are actually two things we must do. We must create that Vision. In other words, we must determine where we are taking the organization. Then we must communicate it effectively so that everyone wants to get on board.

Vision / Vision Statement – Some Thoughts..

The vision is a statement of your company’s potential. It is a statement of what your company can become. When your vision is effectively communicated to all employees, it should provide a common focus and direction. Your vision should be concise and meaningful. It should be derived from examining your values and principles and what you want your company to be in the future.

Since your vision will guide your company into the future, it is critical that it is well crafted and meaningful to all your employees

An Effective and Compelling Vision will be..

So as Leaders there are actually two things we must do. We must create that Vision. In other words, we must determine where we are taking the organization. Then we must communicate it effectively so that everyone wants to get on board.

Vision / Vision Statement – Some Thoughts..

The vision is a statement of your company’s potential. It is a statement of what your company can become. When your vision is effectively communicated to all employees, it should provide a common focus and direction. Your vision should be concise and meaningful. It should be derived from examining your values and principles and what you want your company to be in the future.

Since your vision will guide your company into the future, it is critical that it is well crafted and meaningful to all your employees

An Effective and Compelling Vision will be..

Since your vision will guide your company into the future, it is critical that it is well crafted and meaningful to all your employees

An Effective and Compelling Vision will be..

To help you determine your Vision, some of the questions you can ask:

Please note that these are just some of the questions. There are many more to take into account such as your internal strengths and weaknesses, industry and cultural trends, competitor’s positions, etc.

Once you’ve determined your vision, there are six key elements needed to effectively communicate it. And get your people on board and committed.

Vision – Some Common Mistakes..

The most common mistakes that companies make, with regard to their vision is that they; Fail to clearly articulate one; Fail to communicate it effectively.

Employees