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    Engagement, Or Lack Thereof
    First, thanks to the good folks at Yahoo! for their Long and Winding Road summit series they presented here in Dallas this morning. They are a class act and man are they on brand. My name tag looked professionally printed and my name was even in the Yahoo! approved font.The main topic of this cooperative effort by Y! and OMD was the purchase cycle and how it has been affected by the internet. I agreed with most of it, although the majority of the findings were affirmations more than discoveries. Actually, the most exciting part of the presentation for me was that a key take away was nearly identical to something I wrote about in my 6/6 posting: Create your media plan around the consumer's daily behavior rather than starting with one medium and filling in around it. A very bright gentleman named Mike Hess, Global Research Director at OMD, presented this and other findings. Mike, I'm glad we're on the same page ;)Speaking more big picture, one of the two topics/findings they covered ties in wonderfully to this week's Ad Age poll (Thanks to Tammy Cancela at New Media Gateway for this forward.) The findings indicate that there are four different "roads" to a purchase. Quick, Winding, Long, and Long & Winding. Now let's revisit that Ad Age poll. The question posed is whether or not Clear Channel's idea of creating one second long radio ads will work and stay around. Maybe for the "Quick" road described in Yahoo!'s study, but not likely for the other three. In other words, for very low dollar purchases where there is a clear category leader - this might be fine. For the rest of us, it's useless.This appears to be nothing more than pain management medication for a medium that is bordering on the terminally ill. Radio simply can't counter a) cell phone use at times when radio used to fill the time, and b) Ipods and music download services that allow you to listen to whatever you want, whenever you want. For a year that has featured "engagement" as the marketing buzzword, this sure seems to be a step in the wrong direction.
    irect report need to clarify which decisions the employee will make alone, which ones will require notification of the boss, and which ones need to be cleared with the boss. When the direct report is either not making decisions or is running to the boss with every problem, both parties are wasting time and efforts, and the boss is overlooking chances to develop talents and potential among his or her reports.

    Finally, bosses frequently do no support the efforts of their direct reports. The research suggests, and multi-rater feedback reports confirm, that mentoring, giving feedback, and developing others are usually the boss’s lowest ratings, primarily because “getting the job done” is more important.

    The fact that bosses overlook is that developing others is “the job,” a significant and critical part of the job. Usually coaching others is only one part of a boss’s job, so taking care of other responsibilities often takes precedence. Also, organizations frequently reward solo performance and individual efforts more than they recognize coaching others. Therefore, in order for an appraisal system to succeed, companies need to recognize and reward efforts related to leading and managing others.

    Support from the boss is an inexpensive but effective way to improve performance and show a commitment to excellence. Frequently managers don’t have the authority to give financial rewards, but all bosses can give the intangible rewards of attention, coaching and mentoring. Furthermore, through discussion, the boss can learn what other kinds of intangible rewards the direct might appreciate—increased responsibility, more interesting work, variety, opportunities to work alone or on a team, etc. The key is to build trust that the boss cares and wants to respond to the needs of the direct report.

    Revi

    How Business Davids Can Overcome Goliaths
    In the story of David and Goliath, young David challenged the mighty Goliath. King Saul wanted David to wear his armour so that he could fight Goliath in the traditional way. But David chose to forgo the armour, used a weapon of his choosing, and relied on his own speed, and was ultimately successful in slaying the giant Goliath.Small business owners viewing the Goliaths of their industry slugging it out using all the marketing weaponry in their well stocked armoury, can be daunted by the battles raging around them. And if they choose to fight them with the same weapons, they have much to fear. For large businesses, economies of scale is their most potent weapon. A very powerful weapon. But like Goliath, their strengths are also their weaknesses.RelationshipsThe biggest point of vulnerability for business Goliaths is their need for volume, and their inability to react quickly to changes in the marketplace. For small business, this means that relationships are the key. It is the flexibility to do the little bit extra without having to go back to head office for approval. It is the continuity of the relationship between a business and its customer, and the ability to customise its service.Using the banks as an example, we have seen a number of smaller banks flourish because of the relationships they have had with their customers. The response from the big banks was to acquire the smaller banks (and their customers). However, the efficiencies that the large businesses gain with their economies of scale create a negative impact on individual relationships with their customers. While local staff do their best to nurture their relationships, their authority is limited, and they do not stay as long as staff do in a small business. In the end, all their customer relationships, except with their very largest clients, become transactional. While computer systems can help ‘personalise’ these relationships, it is a relationship with a system rather than a person. When mistakes happen- and they are inevitable in all systems created by humans, they tend to be very difficult to rectify as any human relationship can be spread over many individuals. And it is impossible to talk to the boss to sort things out.One Size Fits AllAs Goliaths depend on volume, they must target as large a segment of the mark
    Direct reports—people who need direction and leadership—rely on their leaders to give them feedback and mentoring, not just management and evaluations. However, these people who most need their boss’s help frequently lack the guidance that would enable them move to the next levels of success—theirs, their team’s and the company’s. Too often leaders are not prepared or trained to conduct an appraisal that stretches performance and ensures their direct reports’ development. Instead, the appraisals become confrontational and judgmental; goals are not clear; neither person is prepared; and the discussion occurs when it’s too late to do anything about the problem. Today’s organizations demand more from their leaders. Therefore, a well thought out performance appraisal system, clear expectations, reviews that inspire, and action plans are critical to the individual’s and organization’s success.

    Create the System

    The advantages of an effective performance appraisal system are many: better performance, improved relationships, coordination of personal goals and business objectives, identification of high potential individuals, and justification for monetary rewards. However, much depends on the efforts that go into crafting the system.

    The first step is to have clearly defined job descriptions that specify the tasks, functions, and responsibilities of each job. What does it take to do this job right? What are the success indicators? What are the derailers? Answers to these questions form the foundation for deciding behavior-based competencies for the particular job, the area of the organization, or the company as a whole.

    Many organizations start by defining roles and responsibilities as they relate to the level the person holds in the organization: executive, manager, or employee. Other companies choose competencies that address certain areas of the organization, such as accounting, manufacturing, human resources, or sales. Once decision makers decide how to measure performance, they are ready to identify specific behaviors that demonstrate competency in relevant areas and to choose the scale that makes sense for them.

    Usually competencies relate to one of four areas: ability to get results, capacity to form relationships, decision making, and leadership. Specifically defined competencies might also include business acumen, customer focus, coaching, integrity, vision, communication, teamwork, flexibility, technical skills, and innovation. Once the company decides on 8-10 competencies, the next step is to establish the rating scale.

    The most basic scale is three points: exceeds expectations, meets expectations, or fails to meet expectations. However, a four-point scale gives more options for evaluation and forces the evaluator to avoid a middle of the road review.

    Once the criteria for evaluation have been determined, the decision makers need to set the timeline. In short, the year begins with goal setting, continues with ongoing feedback, and concludes with the end of the year evaluation that is often tied to raises and bonuses. This sort of schedule avoids surprises and the “once a year” mentality that dooms most performance appraisal systems. Also, the periodic reviews give the employee a chance to take corrective action when there are still opportunities to make a difference.

    In general, four meetings per year work well. The first is a goal setting meeting; the second addressees progress on the goals; the third surfaces any problems that might interfere with the end of the year appraisal; and the final one is a formality that ties the progress to rewards. This does not imply that ongoing feedback should not take place between meetings. On the contrary, the four meeting format is the minimum number of meetings the boss should have with the direct report. Even though bosses often resist adding to the number of formal meetings per year, they soon learn that the increase in productivity and morale among their direct reports more than compensates for the extra time they commit to the process.

    Clarify Expectations

    The purpose of goal setting is to tie individual performance to the organization’s mission, vision, and values and to link short-term objectives to long-term targets. People are most committed to goals they’ve helped construct. When the boss and the direct report work together to clarify these goals, the direct report is more likely to commit to rather than comply with the efforts that will drive success. Well written goals serve a variety of purposes: they create opportunities for objective, fair dialogue; they define the “score card” that will be used to determine rewards; they energize and motivate; and they focus efforts.

    By now almost everyone has learned about SMART goals, objectives that are specific, measurable, attainable, relevant, and timely. Specific and measurable mean the goal is concrete, clear, and descriptive to the point that results can be measured. For instance, giving feedback that a direct report “needs to be more positive and have a better attitude” is not helpful. Identifying the particular improved behaviors is: greeting others, smiling, saying “thank you,” and giving praise.

    “Attainable” is often a source of disagreement between the appraiser and employee. The boss’s perception of results that are achievable and realistic might differ from those of the direct report. Here are some questions for the boss to consider:

    · What are others in this role accomplishing?

    · What is the person’s history?

    · Does this person have the experience, knowledge and capability to do this?

    · What evidence is there to come to this conclusion?

    Relevant goals are also critical, but both bosses and direct reports continue to make some fundamental errors in this area. First, all goals are not created equal; they need to be prioritized. People are often motivated to work on things they like, things that are familiar, or things that are easy. But frequently these initiatives are not the most critical. Therefore, the boss needs to be sure that the “timely” elements of effectiveness are considered: First things are done first; deadlines are met; and direct reports separate important from unimportant uses of their time.

    Second, the people involved fail to define the parameters in which the goals will occur, so the boss has one set of expectations and the employee another. If a condition of goal attainment is “with no overtime” or “with our current equipment,” these limiting conditions need to be spelled out so no one is surprised. If there are disagreements about these conditions or if the direct report considers the conditions unrealistic, the goal setting meeting, not the end of the year review, is the time to surface those issues. One way to do this during the goal setting meeting is for the boss to ask, “What factors might interfere with your achieving this goals?” This question alone can help to put things on the table and resolve differences.

    A third mistake is direct reports often don’t understand their parameters for accountability and decision making. They either overstep when boundaries are not clear, or they err on the side of caution and risk-avoidance. Working together, the boss and direct report need to clarify which decisions the employee will make alone, which ones will require notification of the boss, and which ones need to be cleared with the boss. When the direct report is either not making decisions or is running to the boss with every problem, both parties are wasting time and efforts, and the boss is overlooking chances to develop talents and potential among his or her reports.

    Finally, bosses frequently do no support the efforts of their direct reports. The research suggests, and multi-rater feedback reports confirm, that mentoring, giving feedback, and developing others are usually the boss’s lowest ratings, primarily because “getting the job done” is more important.

    The fact that bosses overlook is that developing others is “the job,” a significant and critical part of the job. Usually coaching others is only one part of a boss’s job, so taking care of other responsibilities often takes precedence. Also, organizations frequently reward solo performance and individual efforts more than they recognize coaching others. Therefore, in order for an appraisal system to succeed, companies need to recognize and reward efforts related to leading and managing others.

    Support from the boss is an inexpensive but effective way to improve performance and show a commitment to excellence. Frequently managers don’t have the authority to give financial rewards, but all bosses can give the intangible rewards of attention, coaching and mentoring. Furthermore, through discussion, the boss can learn what other kinds of intangible rewards the direct might appreciate—increased responsibility, more interesting work, variety, opportunities to work alone or on a team, etc. The key is to build trust that the boss cares and wants to respond to the needs of the direct report.

    Revie

    Fundraising With Sweet Goodies
    Candy is an amazing way to fundraise. When you think about fundraisers candy always is popular. Do you know why? People love to eat candy, it’s sweet, tasty and it allows tired adults to look back fondly on the days of there youth.Candy is an easy to sell item that lends itself perfectly to sports, churches, civic groups and schools. Organizations can easily sell candy with a high success rate allowing them to free up valuable time to plan there next fundraiser.When your fundraising group chooses candy as there fundraiser of choice keeping the following six tips in mind will help in your planning process.1. Your group can choose a special candy just for this particular fundraiser. You can specialize with chocolates or hard candies. You must simply look at who you will be selling these candies to and what they are likely to enjoy. 2. When selling candy as a fundraiser you can have a large number of volunteers help. You can outfit each volunteer with one bag of fundraising candy. Then when they sell that bag they can come back and get more. 3. Use incentives to your advantage. To have a successful candy fundraiser you must sell lots of candy. If your volunteers know that they will be rewarded in some way at the end of the fundraiser they will be motivated to sell more candy. 4. If a candy fundraiser is the way you are going for your next fundraiser ask the experts for help. Join a candy-selling program. They will be able to help you with tips and preparation guidelines. 5. Use more than one strategy for letting people know you are holding a candy fundraiser. You can print flyers and brochures as well as encouraging people to tell all there friends and neighbors about your candy fundraiser. 6. Personalized wrappers is a great way to entice people to buy your candy. It makes the candy all the more appealing when the wrapper says something that is close to there heart.Candy is a great way to fundraise. Simple planning will make any candy fundraising campaign a great success and lots of fun.
    ompanies choose competencies that address certain areas of the organization, such as accounting, manufacturing, human resources, or sales. Once decision makers decide how to measure performance, they are ready to identify specific behaviors that demonstrate competency in relevant areas and to choose the scale that makes sense for them.

    Usually competencies relate to one of four areas: ability to get results, capacity to form relationships, decision making, and leadership. Specifically defined competencies might also include business acumen, customer focus, coaching, integrity, vision, communication, teamwork, flexibility, technical skills, and innovation. Once the company decides on 8-10 competencies, the next step is to establish the rating scale.

    The most basic scale is three points: exceeds expectations, meets expectations, or fails to meet expectations. However, a four-point scale gives more options for evaluation and forces the evaluator to avoid a middle of the road review.

    Once the criteria for evaluation have been determined, the decision makers need to set the timeline. In short, the year begins with goal setting, continues with ongoing feedback, and concludes with the end of the year evaluation that is often tied to raises and bonuses. This sort of schedule avoids surprises and the “once a year” mentality that dooms most performance appraisal systems. Also, the periodic reviews give the employee a chance to take corrective action when there are still opportunities to make a difference.

    In general, four meetings per year work well. The first is a goal setting meeting; the second addressees progress on the goals; the third surfaces any problems that might interfere with the end of the year appraisal; and the final one is a formality that ties the progress to rewards. This does not imply that ongoing feedback should not take place between meetings. On the contrary, the four meeting format is the minimum number of meetings the boss should have with the direct report. Even though bosses often resist adding to the number of formal meetings per year, they soon learn that the increase in productivity and morale among their direct reports more than compensates for the extra time they commit to the process.

    Clarify Expectations

    The purpose of goal setting is to tie individual performance to the organization’s mission, vision, and values and to link short-term objectives to long-term targets. People are most committed to goals they’ve helped construct. When the boss and the direct report work together to clarify these goals, the direct report is more likely to commit to rather than comply with the efforts that will drive success. Well written goals serve a variety of purposes: they create opportunities for objective, fair dialogue; they define the “score card” that will be used to determine rewards; they energize and motivate; and they focus efforts.

    By now almost everyone has learned about SMART goals, objectives that are specific, measurable, attainable, relevant, and timely. Specific and measurable mean the goal is concrete, clear, and descriptive to the point that results can be measured. For instance, giving feedback that a direct report “needs to be more positive and have a better attitude” is not helpful. Identifying the particular improved behaviors is: greeting others, smiling, saying “thank you,” and giving praise.

    “Attainable” is often a source of disagreement between the appraiser and employee. The boss’s perception of results that are achievable and realistic might differ from those of the direct report. Here are some questions for the boss to consider:

    · What are others in this role accomplishing?

    · What is the person’s history?

    · Does this person have the experience, knowledge and capability to do this?

    · What evidence is there to come to this conclusion?

    Relevant goals are also critical, but both bosses and direct reports continue to make some fundamental errors in this area. First, all goals are not created equal; they need to be prioritized. People are often motivated to work on things they like, things that are familiar, or things that are easy. But frequently these initiatives are not the most critical. Therefore, the boss needs to be sure that the “timely” elements of effectiveness are considered: First things are done first; deadlines are met; and direct reports separate important from unimportant uses of their time.

    Second, the people involved fail to define the parameters in which the goals will occur, so the boss has one set of expectations and the employee another. If a condition of goal attainment is “with no overtime” or “with our current equipment,” these limiting conditions need to be spelled out so no one is surprised. If there are disagreements about these conditions or if the direct report considers the conditions unrealistic, the goal setting meeting, not the end of the year review, is the time to surface those issues. One way to do this during the goal setting meeting is for the boss to ask, “What factors might interfere with your achieving this goals?” This question alone can help to put things on the table and resolve differences.

    A third mistake is direct reports often don’t understand their parameters for accountability and decision making. They either overstep when boundaries are not clear, or they err on the side of caution and risk-avoidance. Working together, the boss and direct report need to clarify which decisions the employee will make alone, which ones will require notification of the boss, and which ones need to be cleared with the boss. When the direct report is either not making decisions or is running to the boss with every problem, both parties are wasting time and efforts, and the boss is overlooking chances to develop talents and potential among his or her reports.

    Finally, bosses frequently do no support the efforts of their direct reports. The research suggests, and multi-rater feedback reports confirm, that mentoring, giving feedback, and developing others are usually the boss’s lowest ratings, primarily because “getting the job done” is more important.

    The fact that bosses overlook is that developing others is “the job,” a significant and critical part of the job. Usually coaching others is only one part of a boss’s job, so taking care of other responsibilities often takes precedence. Also, organizations frequently reward solo performance and individual efforts more than they recognize coaching others. Therefore, in order for an appraisal system to succeed, companies need to recognize and reward efforts related to leading and managing others.

    Support from the boss is an inexpensive but effective way to improve performance and show a commitment to excellence. Frequently managers don’t have the authority to give financial rewards, but all bosses can give the intangible rewards of attention, coaching and mentoring. Furthermore, through discussion, the boss can learn what other kinds of intangible rewards the direct might appreciate—increased responsibility, more interesting work, variety, opportunities to work alone or on a team, etc. The key is to build trust that the boss cares and wants to respond to the needs of the direct report.

    Revi

    Some Unique Fund Raising Ideas For Your Group
    Fundraisers are a great way for a group to raise money. One of the most successful fundraisers you can do is to sell candy. There are many types of candy you can choose from. You can sell any type of sweets and have a hit fundraiser. Even though this fundraiser is done often it is still a hit due to the variety of candy you can sell. There are enough different candies to please any candy buyers taste.First you will need to decide what kind of candy you would like to sell. With such a wide variety to choose from this may not be an easy choice. Will you sell candy bars, and if so how many different kinds of candy bars will you offer? Do you want to sell boxed candy that can be given as gifts? Do you want to sell gummy bears and suckers? Once you have narrowed your choice of candy down you will need to decide how many flavors or varieties you will offer. You may also want to offer a selection from each of these groups to insure an even bigger variety and selling group. The more choices you have the more you will sell. Don't get too carried away though, or people will be overwhelmed.Next you will need to decide where you will be purchasing your candy. You will want to shop around and find the best deal. You can choose to go directly to a supplier, or use a manufacturer, or even retail. Some places may give you a better deal depending on the amount of candy you buy. If you go through companies who work especially with fund raising you will want to see who will give you the most profit for your sales. The whole point is to raise money for your group.Online shopping is another option you have. This may be an easier way for you to compare prices. You can do all your researching from the comfort of your home, which will save you time, money, and energy. By going online you can choose the perfect company for your needs because you can choose from hundreds of companies. This may make your search a little more difficult than if you could only choose from companies in your area.When shopping online you can narrow your search by knowing what kind of candy you would like to sell. By choosing your candy first you will only need to compare companies who have what you need. Not every company will offer exactly what you want or need for your fundraiser.No matter which way you decide to go when ordering here
    oes not imply that ongoing feedback should not take place between meetings. On the contrary, the four meeting format is the minimum number of meetings the boss should have with the direct report. Even though bosses often resist adding to the number of formal meetings per year, they soon learn that the increase in productivity and morale among their direct reports more than compensates for the extra time they commit to the process.

    Clarify Expectations

    The purpose of goal setting is to tie individual performance to the organization’s mission, vision, and values and to link short-term objectives to long-term targets. People are most committed to goals they’ve helped construct. When the boss and the direct report work together to clarify these goals, the direct report is more likely to commit to rather than comply with the efforts that will drive success. Well written goals serve a variety of purposes: they create opportunities for objective, fair dialogue; they define the “score card” that will be used to determine rewards; they energize and motivate; and they focus efforts.

    By now almost everyone has learned about SMART goals, objectives that are specific, measurable, attainable, relevant, and timely. Specific and measurable mean the goal is concrete, clear, and descriptive to the point that results can be measured. For instance, giving feedback that a direct report “needs to be more positive and have a better attitude” is not helpful. Identifying the particular improved behaviors is: greeting others, smiling, saying “thank you,” and giving praise.

    “Attainable” is often a source of disagreement between the appraiser and employee. The boss’s perception of results that are achievable and realistic might differ from those of the direct report. Here are some questions for the boss to consider:

    · What are others in this role accomplishing?

    · What is the person’s history?

    · Does this person have the experience, knowledge and capability to do this?

    · What evidence is there to come to this conclusion?

    Relevant goals are also critical, but both bosses and direct reports continue to make some fundamental errors in this area. First, all goals are not created equal; they need to be prioritized. People are often motivated to work on things they like, things that are familiar, or things that are easy. But frequently these initiatives are not the most critical. Therefore, the boss needs to be sure that the “timely” elements of effectiveness are considered: First things are done first; deadlines are met; and direct reports separate important from unimportant uses of their time.

    Second, the people involved fail to define the parameters in which the goals will occur, so the boss has one set of expectations and the employee another. If a condition of goal attainment is “with no overtime” or “with our current equipment,” these limiting conditions need to be spelled out so no one is surprised. If there are disagreements about these conditions or if the direct report considers the conditions unrealistic, the goal setting meeting, not the end of the year review, is the time to surface those issues. One way to do this during the goal setting meeting is for the boss to ask, “What factors might interfere with your achieving this goals?” This question alone can help to put things on the table and resolve differences.

    A third mistake is direct reports often don’t understand their parameters for accountability and decision making. They either overstep when boundaries are not clear, or they err on the side of caution and risk-avoidance. Working together, the boss and direct report need to clarify which decisions the employee will make alone, which ones will require notification of the boss, and which ones need to be cleared with the boss. When the direct report is either not making decisions or is running to the boss with every problem, both parties are wasting time and efforts, and the boss is overlooking chances to develop talents and potential among his or her reports.

    Finally, bosses frequently do no support the efforts of their direct reports. The research suggests, and multi-rater feedback reports confirm, that mentoring, giving feedback, and developing others are usually the boss’s lowest ratings, primarily because “getting the job done” is more important.

    The fact that bosses overlook is that developing others is “the job,” a significant and critical part of the job. Usually coaching others is only one part of a boss’s job, so taking care of other responsibilities often takes precedence. Also, organizations frequently reward solo performance and individual efforts more than they recognize coaching others. Therefore, in order for an appraisal system to succeed, companies need to recognize and reward efforts related to leading and managing others.

    Support from the boss is an inexpensive but effective way to improve performance and show a commitment to excellence. Frequently managers don’t have the authority to give financial rewards, but all bosses can give the intangible rewards of attention, coaching and mentoring. Furthermore, through discussion, the boss can learn what other kinds of intangible rewards the direct might appreciate—increased responsibility, more interesting work, variety, opportunities to work alone or on a team, etc. The key is to build trust that the boss cares and wants to respond to the needs of the direct report.

    Revi

    Identify, Acquire, and Retain Customers with a CRM
    Customer Relationship Management CRM is a way to identify, acquire, and retain customers, a business' greatest asset. Research has shown that companies that create satisfied, loyal customers have more repeat business, lower customer-acquisition costs, and stronger brand value—all of which translates into better financial performance.Even though research shows that Customer Relationship Management CRM initiatives have shown little success, a recent poll shows that 35 percent of executives surveyed said their organizations will launch Customer Relationship Management CRM initiatives this year.The present scenario of companies using "poorly implemented" multi channel strategies for living up to the expectations of customers is bringing both customer satisfaction and customer loyalty down the ladder.In short, Customer Relationship Management CRM is the computer system interacting directly with the clients through voice by phone (and voice recognition if necessary) without human actions, for marketing, sales, support, accounts and any other application. In other words, the external world of a company.Putting all Customer Relationship Management CRM facets into one coherent, organized presentation to the customer could require the services of a systems integrator. It would most certainly require training everyone from webmasters to call center workers to field sales technicians.These days, a company’s telephony system is already integrated into the responsibility of its IT Information Technology Dept, not only because it’s often digital, but mainly because it’s more and more integrated into the data network. And in the not too very distant future, the data process and telephony process will have converged into one.CRM and Call center managers plows generally adept, quick-thinking individuals who it plows expected to manage large numbers of people, learn new technologies on the fly, and still report the full operation to the management team.Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
    consider:

    · What are others in this role accomplishing?

    · What is the person’s history?

    · Does this person have the experience, knowledge and capability to do this?

    · What evidence is there to come to this conclusion?

    Relevant goals are also critical, but both bosses and direct reports continue to make some fundamental errors in this area. First, all goals are not created equal; they need to be prioritized. People are often motivated to work on things they like, things that are familiar, or things that are easy. But frequently these initiatives are not the most critical. Therefore, the boss needs to be sure that the “timely” elements of effectiveness are considered: First things are done first; deadlines are met; and direct reports separate important from unimportant uses of their time.

    Second, the people involved fail to define the parameters in which the goals will occur, so the boss has one set of expectations and the employee another. If a condition of goal attainment is “with no overtime” or “with our current equipment,” these limiting conditions need to be spelled out so no one is surprised. If there are disagreements about these conditions or if the direct report considers the conditions unrealistic, the goal setting meeting, not the end of the year review, is the time to surface those issues. One way to do this during the goal setting meeting is for the boss to ask, “What factors might interfere with your achieving this goals?” This question alone can help to put things on the table and resolve differences.

    A third mistake is direct reports often don’t understand their parameters for accountability and decision making. They either overstep when boundaries are not clear, or they err on the side of caution and risk-avoidance. Working together, the boss and direct report need to clarify which decisions the employee will make alone, which ones will require notification of the boss, and which ones need to be cleared with the boss. When the direct report is either not making decisions or is running to the boss with every problem, both parties are wasting time and efforts, and the boss is overlooking chances to develop talents and potential among his or her reports.

    Finally, bosses frequently do no support the efforts of their direct reports. The research suggests, and multi-rater feedback reports confirm, that mentoring, giving feedback, and developing others are usually the boss’s lowest ratings, primarily because “getting the job done” is more important.

    The fact that bosses overlook is that developing others is “the job,” a significant and critical part of the job. Usually coaching others is only one part of a boss’s job, so taking care of other responsibilities often takes precedence. Also, organizations frequently reward solo performance and individual efforts more than they recognize coaching others. Therefore, in order for an appraisal system to succeed, companies need to recognize and reward efforts related to leading and managing others.

    Support from the boss is an inexpensive but effective way to improve performance and show a commitment to excellence. Frequently managers don’t have the authority to give financial rewards, but all bosses can give the intangible rewards of attention, coaching and mentoring. Furthermore, through discussion, the boss can learn what other kinds of intangible rewards the direct might appreciate—increased responsibility, more interesting work, variety, opportunities to work alone or on a team, etc. The key is to build trust that the boss cares and wants to respond to the needs of the direct report.

    Revi

    Passing The Casablanca Test Of Leadership
    LEADERSHIP DEFINEDGo to the library or local bookseller and look for books on leadership. You will find volumes and volumes. From business to the military to politics, every author will have his or her own nuanced definition and approach. Which one, however, is right?I say none of them and all of them. Leadership is, after all, an abstract concept. It permeates society in so many different ways that it cannot be conventionally or neatly defined. Contexts change: every situation presents a different set of needs that alter what embodies the perfect leader for a person or organization. General definitions fail to capture these intricacies, and detailed definitions fail to capture the entire scope of this skill set. What is an aspiring leader to do?ENTER THE CASABLANCA TESTIn the mid-60s, the Supreme Court struggled over a decision on obscenity. In order to make a ruling, the debate eventually shifted to a need to create a concrete definition for obscenity and, in so doing, provide a means to regulate it. This definition proved to very elusive. To break the impasse, Justice Potter Stewart put forth a novel but effective approach: he abandoned the effort to encompass everyone’s specific and personal definitions into one uber-definition. Instead, he took an approach that provided the necessary flexibility required to address such a nebulous concept.Justice Stewart drew upon his experience as a Navy Lieutenant in North Africa as his way to identify obscenity. During his tour, he was faced with the difficult duty of deciding what locally produced pornography would be allowed on the ship. Because the content of these items was wide ranging, and ‘acceptability’ is very relative, the only way that he could make such a decision was to inspect it all and form an opinion on a case-by-case basis. As he said many years later in conjunction with the Court’s obscenity debate, “I shall not today attempt further to define the kinds of material I understand to be embraced . . . but I know it when I see it.This momentous case brought the concept of the Casablanca Test to the world. It created a framework and philosophy applicable to abstract concepts. A framework that allows us to say, “Show me and let me judge.” It gives us a means to focus on the manifestation of the concept as opposed
    irect report need to clarify which decisions the employee will make alone, which ones will require notification of the boss, and which ones need to be cleared with the boss. When the direct report is either not making decisions or is running to the boss with every problem, both parties are wasting time and efforts, and the boss is overlooking chances to develop talents and potential among his or her reports.

    Finally, bosses frequently do no support the efforts of their direct reports. The research suggests, and multi-rater feedback reports confirm, that mentoring, giving feedback, and developing others are usually the boss’s lowest ratings, primarily because “getting the job done” is more important.

    The fact that bosses overlook is that developing others is “the job,” a significant and critical part of the job. Usually coaching others is only one part of a boss’s job, so taking care of other responsibilities often takes precedence. Also, organizations frequently reward solo performance and individual efforts more than they recognize coaching others. Therefore, in order for an appraisal system to succeed, companies need to recognize and reward efforts related to leading and managing others.

    Support from the boss is an inexpensive but effective way to improve performance and show a commitment to excellence. Frequently managers don’t have the authority to give financial rewards, but all bosses can give the intangible rewards of attention, coaching and mentoring. Furthermore, through discussion, the boss can learn what other kinds of intangible rewards the direct might appreciate—increased responsibility, more interesting work, variety, opportunities to work alone or on a team, etc. The key is to build trust that the boss cares and wants to respond to the needs of the direct report.

    Review Performance

    Another way to build trust and reduce anxiety is through scheduled conversations. Obviously, feedback about performance should occur when it can do the most good—when it is immediate and focused. When a direct report makes a mistake, addressing the problem right away is the surest way to take corrective action. Similarly, when a person excels at a task, complimenting and praising the efforts immediately will show appreciation and encourage more of the same.

    However, having more formal review sessions is also critical to the direct report’s development. Regularly scheduled reviews avoid the end of the year angst and allow employees to receive feedback when there is still time to take corrective action.

    One of the reasons these critical discussions are not occurring is bosses feel uncomfortable, unprepared, or ineffective in such encounters. They avoid the very conversations that could help them build better relationships and increase productivity among the people who need their direction and support. One way for bosses to improve their coaching is to follow the GLAD feedback method, a step-by-step approach that can help bosses improve performance appraisals and inspire peak performance:

    Get to the core of the performance issues.
    Listen to the other first.
    Add your own ideas.
    Develop an action plan.

    Getting to the core of the performance issue means focusing the discussion on actions or behaviors, things the person can control and change. If personality issues or decision making capacities are interfering with the person’s performance, the problem may be an inability, rather than an unwillingness, to do the job. In that case, the boss needs to consider alternatives to either give the direct report additional help or move to him or her to an area that is better suited for that person’s talents and strengths.

    The performance review should be focused on goals, balanced in nature, and candid. People need to hear the things they are doing well so that they can leverage their strengths, but they also need to identify improvement areas.

    Ordinarily going through each of the goals that were set at the beginning of the year is unnecessary. More often, one or two goals will be a more obvious concern. Starting the conversation by identifying those will help to keep the discussion on track and build momentum for addressing them.

    The second step in the GLAD system is to listen to the other first--to elicit that person’s ideas and opinions before offering your own. Starting on a positive note can be helpful in this step. For instance, after identifying the issue, the boss can say, “Brag on yourself a little. What have you been able to do about _____?” This will do two things. It will help direct reports know the boss is listening, and it will give the boss a chance to understand more information. It’s also the employee’s chance to make sure accomplishments are not overlooked or forgotten, and it’s the boss’s chance to check on the accuracy of the review.

    The performance appraisal should be a two-way conversation, an opportunity for both the boss and the employee to learn. Listening to the other person first shows a willingness to consider new information, and if necessary, to change the nature of the review. Similarly, hearing the other person sets the tone for the give-and-take that will be necessary to create understanding and commitment between the two.

    Before moving to the next step of the review, the boss should take advantage of the opportunity to address as many issues as possible with open questions. Asking the employees to talk about their perceptions of problem areas will reduce the defensive reaction that can accompany the boss giving a solution. For example, the boss can ask, “What things do you still need to do to improve?” or “What are some ideas for correcting that problem?” “What?” and “How?” are the magic words that open the discussion.

    Another part of this step is paraphrasing what the other has said—summarize ideas and reflect emotions. Often a summary statement is more powerful when followed by another open question. For instance, the boss can restate the message by saying, “So you’re not worried because you think this will work if you give it enough time. How will you address the deadlines that are in place already?” A series of these kinds of statements and questions can frequently lead the direct reports to conclusions they had not previously considered.

    At this point a common reaction is “This will take so long! I don’t have time to ask a lot of questions. It’s so much faster to just tell people the problem and tell them how to fix it.” That’s true. The most economical use of time, at least in the short run, is to tell people what to do to fix things. But that sort of behavior leads to other problems. Sometimes people resist being told what to do; the boss doesn’t give the employee the chance to discover solutions; and direct reports become reliant on the boss for decisions they should be making themselves.

    However, that doesn’t mean the boss should not give direction. On the contrary, the third step, to add your own ideas, is the time to do just that. Ideally the discussion to this point should have implied a course of action for the direct report. If, in spite of the boss’s best efforts, that hasn’t happened, the third step is the time to give that direction.

    Once again, clearly defining the specific behaviors that the direct report should address will help to keep the discussion focused. If the boss disagrees with the employee’s assessment of the situation, if there has been a shift in priorities, or if the two disagree on action steps, this is the time for the boss to express ideas and concerns and to begin a discussion about how to resolve differences. The direct report needs to have a clear understanding of what the boss expects, those things the employee needs to do more of or less of to improve. Employees report that they appreciate this level of candor when there’s still time to take corrective action. For example, if the boss were to say, “I would like to give you the same raise that you received last year. However, based on_____, I wouldn’t be able to do that if this were your end of year evaluation,” this would be an eye opening and direct message that would resonate with the direct report and streamline the end of the year evaluation.

    Develop the Action Plan

    Many companies discuss compensations, raises, and bonuses in one end of the year discussion--the same discussion that addresses goal setting, feedback, evaluation, and action planning. When all this is lumped together in one meeting, the meeting that happens is a type of post-mortem. Even though it’s too late to do anything that will make a difference, employees are somehow supposed to be motivated and enthusiastic to charge into the upcoming year, more focused and productive. It doesn’t work that way. On the contrary, they are angry and resentful, especially if they have had no warning that their performance was sub-standard.

    The first phase of action planning, therefore, should take place at the beginning of the year. The action plan is a fluid document, however, that should change with new infor

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