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    g those ideas will not be wasted.

    A number of idea selection methods can be used. For a comprehensive evaluation, it is advisable

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    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    A number of idea selection methods can be used. For a comprehensive evaluation, it is advisable

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    and commercialisation. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    A number of idea selection methods can be used. For a comprehensive evaluation, it is advisable

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    rocesses that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    A number of idea selection methods can be used. For a comprehensive evaluation, it is advisable

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    e processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    A number of idea selection methods can be used. For a comprehensive evaluation, it is advisable

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    g those ideas will not be wasted.

    A number of idea selection methods can be used. For a comprehensive evaluation, it is advisable to use all methods. Considering the costs of Research and Development and the added cost of re-engineering products when flaws are discovered, it pays to conduct in-depth valuation before large investments in that idea are given a GO status.

    Some of the idea selection methods include:

    a) Comparing the type of idea with those types of ideas that have previously been most successful.

    b) Judging whether the idea fits well with the firm.

    c) Analysing the likely practical impediments that may prevent successful com

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